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Comedian Embarks on Month-Long Mission for Southwest

As many of you embark on your Thanksgiving travels (though most of you probably already long gone by now), let us send you off with this campaign from Grand Marnier’s first digital AOR, WOO Agency, which features some guy who looks maybe like Will Arnett (but is actually a comedian named Owen Benjamin) and has been tasked with visiting the most airports in one month via Southwest Airlines. The campaign combines the efforts of the airline and Lenovo, the latter of which Benjamin will be tweeting off of using the brand’s IdeaPad during his travels. Will anyone stick around through the month? No idea, but if you’re so inclined, follow Benjamin’s adventure here.

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Copywriting: Creative Ad Writing

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