We’re trying not to harp or twist knives, just saying, but we have it on good authority that LBi group creative director Serena Connelly is no longer at LBi. If the name doesn’t ring a bell, let us refresh your collective memories and tell you that she joined LBi from Blast Radius less than six months ago. According to one tipster, Connelly “…sent a rather ominous farewell email that effectively terrified the entire agency, particularly us creatives, into thinking more layoffs could be coming, although the note also included that her leaving would keep the rest of us safe ‘for the time being.’”
Prior to LBi, Connelly, as mentioned, worked at Blast Radius as ECD, East Coast and spent 18 months as a creative director at StrawberryFrog. We’ll let you know if and when we hear more.