We guess things have come full circle in a sense with CP+B’s “Slicing Up Freshness” campaign for Arby’s, which kicked off with two spots at the beginning of October and now closes out the month with a long-form version of the campaign. This time around, director Larry Charles, the agency and client take a closer into the world of “Slicing” star and former New York detective Bo Dietl, who’s hellbent on exposing that Subway’s meat is anything but freshly sliced–unlike, say, Arby’s.
The significant difference between this mini-doc and the original spot starring Dietl, though, is that there’s no real mention of the plant in Iowa where some of Subway’s meat is sliced. If you recall, just days after the original spot aired, Arby’s faced a backlash from the prideful folks of Mount Pleasant, IA who felt their town and state were being disparaged–hence, the tweak. We can understand their feelings, but we think it was Subway that took the large portion of the beating here. Credits after the jump.
WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly
VP EXECUTIVE CREATIVE DIRECTOR(s): Alex Burnard
ASSOCIATE CREATIVE DIRECTOR(s): Mark Schruntek
VP DIRECTOR OF VIDEO PRODUCTION: Chad Hopenwasser
EXECUTIVE INTEGRATED PRODUCER: Lisa Effress
JUNIOR PRODUCER: Kelli Espinoza
LIVE ACTION PRODUCTION COMPANY & CITY: Independent Media, Inc.
DIRECTOR: Larry Charles
EXECUTIVE PRODUCER: Susanne Preissler
POST PRODUCTION & CITY: Method NY
PRODUCER: Matthew Engel
LEAD COMPOSITOR: Aidan Thomas
VFX SUPERVISOR: Gil Baron
SET SUPERVISOR: Rob Hodgson
DIGITAL MATTE PAINTER: Marc Samson
EDITORIAL COMPANY & CITY: Cut + Run NY
EDITOR: Jay Nelson
EXECUTIVE PRODUCER: Melati Pohan
ASSISTANT EDITOR: Ben Jones
FOOD SHOOT PRODUCTION COMPANY & CITY: Assembly Films NY
DIRECTOR: Kevan Bean
EXECUTIVE PRODUCER: Gloria Colangelo
LINE PRODUCER: Pete Dever
PRODUCTION SUPERVISOR: Kerri Johnson
EXECUTIVE INTEGRATED MUSIC PRODUCER: Caitlin Rocklen
SOUND MIXER COMPANY: Lime Studios & Beacon Street Studios
SOUND DESIGN COMPANY & CITY: Jeremy Brill
MUSIC SUPERVISOR: Chip Herter
VISUAL EFFECTS COMPANY & CITY: Method Design LA
PRODUCER: Dan Masciarelli
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