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CP+B Brings Chef Expertise, Fast Food Together for Applebee’s

Applebee’s is separating themselves from the “good ole American” aesthetic. With their new “See You Tomorrow” campaign created by CP+B, they’re emphasizing fresh food, exciting ingredients, and unexpected taste combinations. That means 1,900 restaurants across America are about to become more interesting.

The first two TV spots directed by Jared Hess (Napoleon Dynamite) launch today and feature passionate chefs who fawn over ripe tomatoes and refreshingly acidic lemons. The ad narrator cuts them off before they take their speeches too far, switching to a typical fast food ad. It’s the restaurant equivalent of a high speed car chase—food falls onto pans in quick succession, sizzles on a grill, and then finally comes together on a steaming plate. The two halves of these spots come together to mark Applebee’s transition. They’re putting more consideration into quality ingredients, but they’re still serving affordable fast food.

This campaign also includes online, radio, outdoor ads and in-store elements, highlighting the “fresh flavors of summer.”

Credits and second spot after the jump.

 

AGENCY: CP+B

 

WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly

VP/EXECUTIVE CREATIVE DIRECTOR(s): Steve Babcock, Mark Taylor

VP/CREATIVE DIRECTOR: Allen Richardson

CREATIVE DIRECTOR: Dave Swartz/ Scott MacGregor

ASSOCIATE CREATIVE DIRECTOR(s): Rich Ford/Brandt Lewis

SR. ART DIRECTOR: David Gonsalves

INTEGRATED HEAD OF VIDEO: Chad Hopenwasser

SENIOR INTEGRATED PRODUCER: Aaron Kovan

INTEGRATED PRODUCER: Annie Turlay

PRODUCTION COMPANY: MJZ

DIRECTOR – FOOD SHOOT: Irv Blitz

EXECUTIVE PRODUCER (PRODUCTION CO): Franny Freiberger

PRODUCTION SUPERVISOR (PRODUCTION CO):                Sabrina Mossberg

LIVE ACTION PRODUCTION COMPANY & CITY: Moxie Pictures, Los Angeles, CA

DIRECTOR – LIVE ACTION: Jared Hess

EXECUTIVE PRODUCER (PRODUCTION CO): Robert Fernandez, Lizzie Schwartz

HEAD OF PRODUCTION/PRODUCER (PRODUCTION CO): Roger Zorovich

LINE PRODUCER: Laura Heflin

DIRECTOR OF PHOTOGRAPHY: Dariusz Wolskio

POST PRODUCTION & CITY: Plus Productions, Los Angeles/Boulder

VP/EXECUTIVE PRODUCER: Idalia Deshon

INTEGRATED PRODUCER: Andrea Krichevsky

EDITOR: Logan Hefflefinger

ASSISTANT EDITOR: Chancler Haynes/Chadwick Schultz

VFX ARTIST: Adam Nix

FINISHING COMPANY & CITY: Method Studios, Santa Monica, CA

EXECUTIVE PRODUCER: Robert Owens

MUSIC COMPANY & CITY: JSM, NYC

EXECUTIVE INTEGRATED MUSIC PRODUCER: Joel Simon

COMPOSER/ARRANGER: Joel Simon, Jordan Lieb

SOUND DESIGN/MIX COMPANY & CITY: Lime Studios, Santa Monica

SOUND DESIGNER: Sam Casas

ASSISTANT SOUND DESIGNER: Matthew Miller

ANIMATION COMPANY & CITY: Buck, Los Angeles

VISUAL EFFECTS COMPANY & CITY: Method Studios, Santa Monica, CA

VISUAL EFFECTS EDITOR: Claus Hansen

ASSISTANT VISUAL EFFECTS EDITOR: Krysten Richardson

VISUAL EFFECTS PRODUCER: Colin Clarry

EVP/GROUP ACCOUNT DIRECTOR: Danielle Whalen

VP ACCOUNT DIRECTOR: Scott Sibley

CONTENT MANAGEMENT SUPERVISOR: Ted Morse

CONTENT SUPERVISOR: Alex Kayne

CONTENT MANAGER: Derek Effinger

TALENT CONSULTANT: Michelle Thompson

COGNITIVE ANTHROPOLOGIST: Andrew Teagle, Kaylin Goldstein, Amelia Hall

 

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