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CP+B Celebrates a Kraft ‘Diamond Jubilee’ with More Skimming Parents

Well, if it ain’t broke, don’t fix it as they say. Crispin Porter + Bogusky’s latest effort for Kraft Mac & Cheese, which debuted during last night’s Oscars telecast, continues the agency’s concept of parents who can’t help but bogart some of the gooey dish from their kids. This time, as part of Kraft Mac & Cheese’s diamond anniversary (75 years in case you didn’t know), CP+B and its client introduce us to three generations of Mac & Cheese enthusiasts including the elder statesman (who looks awfully familiar) and has been skimming from his offspring’s plates for, yes, 75 years. And of course, Ted “Golden Voice” Williams is still providing VO. Credits after the jump.

GENCY: CP+B

WORLDWIDE CHIEF CREATIVE OFFICER Rob Reilly

VP EXECUTIVE CREATIVE DIRECTOR(s): Adam Chasnow / Tony Calcao

ASSOCIATE CREATIVE DIRECTOR(s): Matt Talbot / Andrew Lincoln

SR. COPYWRITER(s): John Benedict

ART DIRECTOR(s): Jeff Hunter

VP EXECUTIVE INTEGRATED PRODUCER: Chad Hopenwasser

VP/SENIOR INTEGRATED PRODUCER: Aymi Beltramo

INTEGRATED PRODUCER: Annie Turlay

PRODUCTION COMPANY & CITY: Hungry Man, Inc. New York

DIRECTOR: Hank Perlman

EXECUTIVE PRODUCER (PRODUCTION CO): Cindy Becker

PRODUCER (PRODUCTION CO): Caleb Dewart

DIRECTOR OF PHOTOGRAPHY: Eric Steelberg

EDITORIAL COMPANY & CITY: The Now Corporation New York

EDITOR: Jesse Reisner

Music Production/Composer: JSM Music

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