After spending nearly the last six years together, Domino’s and Crispin Porter + Bogusky just couldn’t bear to part ways, it appears. Therefore, client and agency have agreed to extend their relationship through 2016. In a statement, Domino’s CMO, Russell Weiner, says, “Both Domino’s and CP+B take a great deal of pride in being a part of one of the more memorable turnarounds in the history of quick service restaurants. But beyond just the turnaround itself, the thing that has impressed us the most about working with CP+B is the way we have found ways to sustain both our strong results and consistent messages in the four years since.”
In case you don’t remember, it was in 2009, following a major PR blow thanks to some idiotic employees, when CP+B literally helped turn Domino’s around via a campaign called, yes, “Pizza Turnaround“ (and creating even more transparency in ensuing campaigns as well). Anyhow, the chain’s CMO Weiner adds, “CP+B is much more than just a group making great commercials – they are a true strategic partner for our brand, and have unquestionably earned this opportunity. I cannot wait to see what the next two years bring as this partnership continues.” You can check out some of the more nifty recent Domino’s work from CP+B here, here and here.