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CP+B Promotes, But What the Hell’s Going on with Old Navy?

You know, we kind of slept on this, but we did inquire a week ago with Gap, parent brand of Old Navy, which gave us the curt, bullshit, “We have no comment on your inquiry.” Yeah, that took five email threads, in which CP+B rightfully deferred to client, to get that sort of clarity on matters. Anyhow, while the meandering ensues with this, we will say this pre-July 4 that there is some positive news to report, mainly that Crispin Porter+Bogusky has promoted three-year vet Kristen Fox to department head/director of social media.

During her time at CP+B, Fox has worked on notable clients including Grey Poupon, Jell-O, etc. and now will be tasked with overseeing social AOR efforts across all of CP+B’s offices.

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Rich Gorman Lists 7 Ways to Get Ideas for Your Business Blog

By now, business owners have heard it said over and over again: If you want to engage your customers and potential clients—and if you want to achieve maximum visibility on Google—then you need to have a good business blog. Many of us are happy to agree with this, but not too sure of how, exactly, it is practically implemented. Read Full Article Here.