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Cream Filling Found: Campbell Mithun Announces Twinkie Internship Finalists

Last month, we wrote about Minneapolis-based Campbell Mithun and their 8th annual “Lucky 13″ internship contest¬†focused on branding Twinkies in a fresh and innovative way. Five weeks later, the agency just announced their 13 finalists with a short video.

Of the 13 college kids selected, four go to Minnesota schools, two come from Iowa State, and a couple more (Duke, UNC, Wake Forest) learn in the South. This shouldn’t be too surprising–according to a Gallup poll, Iowa and North Carolina have two of the highest state obesity rates in the United States. People love their Twinkies, so advertisers need to know how to get it to them effectively. The applicant ideas range from online Twinkie games to a “Fate of the Twinkie Hoarders” reality campaign that sounds equally entertaining and disturbing.

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