Not content with the current state of popcorn, the best-selling gourmet popcorn brand in America, Orville Redenbacher’s, is introducing the microwaveable bag/bowl hybrid. That’s right. No longer will you feel bad about eating the popcorn straight out of the bag, and no longer will you have to wash your popcorn bowl. Truly, the “Pop Up Bowl” is a magical innovation in the world of snacking.

And, to help promote the new product, Orville Redenbacher’s and agency Venables Bell & Partners are calling on the goth-est magician of all, Criss Angel, who is apparently still around and a thing. Observe as this unsuspecting suburban couple gets their respective minds freaked by the power of popcorn and the lamest cable magician ever. Remember, “It’s not a trick. It’s an illusion. Tricks are what whores do for money.” Credits after the jump.

EXECUTIVE CREATIVE DIRECTORS: Paul Venables and Will McGinness
ASSOCIATE CREATIVE DIRECTORS: Keith Scott, Paul Johnson and Tom Scharpf
ART DIRECTOR: Keith Scott
COPYWRITER: Paul Johnson
DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen
AGENCY PRODUCER: Zeynep Taslica
PRODUCTION COMPANY: Bob Industries
DIRECTOR: Miguel Arteta
DIRECTOR OF PHOTOGRAPHY: Christophe Lanzenberg
EXECUTIVE PRODUCER: T.K. Knowles
PRODUCER: Brian Etting
EDITING COMPANY: Arcade
EDITOR: Paul Martinez
SOUND DESIGN: 740 Sound Design
SOUND DESIGNER: Rommel Molina
MUSIC: Beacon Street
MIX: 740 Sound Design
MIXER: Eric Ryan