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Archives: January 2008

W+K New York Is Going To Drop Bodies?


WE HEAR THAT…W+K New York is headed for some layoffs in the next few days. Our email and call to HR has yet to be returned.

As one of our tipsters told us, “they need to get some new business. they lost Aquas and haven’t got anything new in a long time.” Well, at least they still have Tor.

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Must Do – PSFK New York Conference


We cannot stress to you how much we enjoyed last year’s PSFK Conference and on a daily basis, the company’s amazing website. We sound like gushy fans, but hell… that’s what we are. Thus, we were super psyched to buy our ticket for the upcoming PSFK New York Conference about ten minutes ago. Yes, we paid for it and we’re still on high from hitting the “buy” button. We’ll be the one with the name tag that reads “agency spy,” natch.

Get your tickets for Thursday, March 27th here. So far, it looks as though the 2008 event will focus on green, good, TV and social media. However, there six more talks that have yet to be added to the agenda. We’re hoping for gaming (though they did it last year) or gender/class/race or mobile, or, or….

Here’s some more info for you. Speakers so far… (they always add folks on closer to the day):

Adam Stotsky- NBC Universal (SciFi)
Andrew Hoppin – NASA
Eric Ripert – Le Bernardin
Graham Hill – Treehugger
Greg Verdino – Crayon
Jeff Staple – Staple Design
Johnny Vulkan – Anomaly
Josh Spear – Undercurrent
Marc Schiller – Electric Artists
Matthew Stinchcomb – Etsy
Mike Hudack – Blip.TV

Noah Brier – Likemind
Sascha Lewis – Flavorpill
Steve Rubel – Edelman

+ more to be announced

Topics On The Agenda include:

Finding Inspiration
Michelin star chef Eric Ripert explains how his three annual trips inspire his menu, service and brand.

Good Business
Is good the new green? Does being good mean making good profits? Graham Hill , Johnny Vulkan, Jeff Staple join a panel to investigate one of the key trends driving business.

Social Media
In a ‘new guns’ versus ‘marketing gurus’ debate, Josh Spear & Noah Brier join Marc Schiller & Steve Rubel to debate how social media will change in 2008 and how companies can leverage this digital phenomenon in the most rewarding way.

Does New York Matter?
Local observers discuss whether the culture created in New York has a role on a global stage.

Collaborative Working
Etsy and NASA explain how they engage their customers, staff, partners and the community with co-working spaces (real and virtual).

New TV
How has digital changed the delivery, content, sponsorship and future of television? Mike Hudack and Adam Stotsky join a panel discuss the opportunities and challenges.

Evening Party
PSFK will present an evening party open for all conference attendees and open guest list. More details to follow.

Misc Details
Time has been built in for networking. Ticket price includes coffee and lunch and WiFi should be avalable too. Seating is limited so tickets are expected to sell out early. Come join us.

Pay For Speak
PSFK operates a policy against the conference standard of ‘Pay For Speak’. You are paying $300 to see these people speak because we’re inspired by them not because those speakers have paid to be on stage by bunging us some sponsorship cash. Saying that, if an individual really inspires us, we’ll ask them to speak even if their employer is a sponsor.

Saatchi’s Wife Is The New Buffett


What a weird day, right? Goodnes Mfg. debuts its first work. Publicis goes green, we talked to those in need and our entry about Wendy’s new commercial has 32 comments attached to it. Advertising can be so, so… unpredictable. It’s nice.

The latest and greatest bit of weird advertising news is that Charles Saatchi (who we really like) and his wife Nigella Lawson will not be leaving a penny to their rugrats. Lawson, who is also a famous TV chef, and her hubby are worth an estimated “£110 million and own a £7 million mansion in London’s Belgravia. Saatchi, 64, is worth at least £100 million from his modern art collection and advertising firm Saatchi & Saatchi.”

Lawson said that: “I am determined that my children should have no financial security. It ruins people not having to earn money. I argue with my husband Charles, because he believes that you should be able to leave money to your children. I think we’ll have to agree to disagree.”

Hell, we agree. A hard day’s work never hurt anyone. Looks like her 13-year-old daughter Cosima and 11-year-old son Bruno from her previous marriage and Saatchi’s daughter Phoebe (also from a previous marriage) will have to grind the nine to five like the rest of us. Well, sort of. Let’s be real… it’s not like they are going to have to take out college loans or sweat about buying their first home. These kids are still way ahead of the curve. They’ll just have to make due with the $1M Saatchi will surely find a way to leave to them, despite Lawson’s Buffett like tendency. Charles, sweet Charles, sounds like big softy, no?


Rhianna Gets Milk All Over Her Face


Sorry! So much celebrity today. Here’s another one: Rhianna does milk. She looks mean, don’t she? We dig the Milk Campaign. It’s weathered the years so well. So, unless the Olsen Twins happen to sign onto host Honeyshed, we think this will be it for the rest of the day.

Super Bowl Pre-Roll: Justin Timberlake And Pepsi

Just a question – isn’t part of the fun of watching the Super Bowl for consumers seeing all the ads? This full length version of Justin Timberlake’s Pepsi spot is kind of a buzz kill, y’know?

And in case you missed in AdWeak, Pepsi is doing its usual thing of using celebs to boost their profile through five spots. Gatorade G2 with spot featuring New York Yankee Derek Jeter by Element 79, Chicago. SoBe Life Water will feature lunatic supermodel Naomi Campbell. Life Water was created by The Arnell Group and is supposed to go head to head with Vitamin Water, by the way. Amp Energy will get two spots with Dale Earnhardt Jr. And Diet Pepsi Max will air throw up Busta Rhymes, LL Cool J, Macy Gray and Missy Elliott. All these last spots, including the very cool silent “Pepsi” commercial, were done by BBDO.

Fun! We Found It!

So, that last piece was a bit heavy. Here’s something fun to watch while we sit through yet another lunch meeting. Tell you what – if we were a marketing director, we’d rejigger this kind of fun for our brand’s use. There’s not enough of this stuff going around outside art circles. The use of public spaces + YouTube + dancing (how many dance movies is Hollywood going to pump out?) + community + locality + surprise/fun (enter trend here – think gaming, mobile) and you’ve got yourself winner.

“Cause this is thriller… Thriller night!” Gawd. Love it.

Guidance Counselor Agency Spy: This Is Your Life.

There’s something poignant about the YouTube spot we got sent this morning. We’ve heard the pseudo-poetry featured in the video spilling out of many a slightly drunk mouth before. The narrative flows down the litany of advertising employee complaints from the opening line of, “I am creative” all the way to “I can’t believe that won gold.”

This is the creative malaise. Look, this happens to folks in every creative industry, not just advertising. Our suggestion? If this video really hits home with you, take a day off. In the morning, get up at 8am and go for a walk. Sit a diner. Look around you. Eat a hearty breakfast and maybe read some fiction. Come home. Turn off your phone. Do not check your email. Sit still. Shut your eyes and ask yourself the following questions: Read more

A New Arm Of Publicis Is Green


Levy is just determined to keep Publicis out in the forefront. He recently has bought some digital shops, paired with Google and now, he’s going green. Publicis Groupe has made bought Act Now Productions, a sustainability consultancy located in San Francisco run by Adam Werbach. Clients include P&G, Wal-Mart, Cisco and Columbia Records.

Maurice said in a statement that, “Our motivation in acquiring Act Now – which will take the name of Saatchi & Saatchi S – is not only to better help our clients communicate about the important issue of sustainability. Companies
everywhere have a critical role to play in reducing CO2 emissions, in protecting the environment, and in taking corporate social responsibility seriously. “

Hmm… so doesn’t that include Publicis as a whole? When are is your company going green Maurice? Just sayin’.

Act Now website says that – “Effective immediately, Act Now will be part of the new Saatchi & Saatchi S network, a revolutionary market offering designed to activate corporate and consumer action on a mass scale to address environmental and economic sustainability. Adam Werbach has been appointed CEO of Saatchi & Saatchi S.”

Saatchi & Saatchi S currently offers “brand navigation, planning, creative, media and brand philosophy” to its clients with offices in San Francisco and Boulder (Colorado) and plans to open in New York, Chicago, Fayetteville (Arkansas), London and Beijing in early 200.”

Goodness Mfg.’s First Piece Of Work


Creativity Online has Goodness Mfg.’s first piece of work up. See it here. It’s for Captain D’s, sea food chain, and features a bit of irony with a hard sell line. We’ve penned an email to Goodness in the hopes of finding out how it’s going over there. More soon. We hope.

“And Ask What Your Interests Are, Who You Be With…”


We’re just wondering what you guys are up to. You know… are you happy? Did you win an account? Are you changing gigs? Do you hate your boss? What? What’s shaking? Did you over charge to get revenge? Did you lie to your client? Did your ECD make you cry? Do you love your boss? And so on…

Email us agencyspy at mediabistro dot com