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Archives: February 2008

Is Your Agency Even A Little Green?

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A commentator on our post about Campwell-Ewald’s new green practice made this comment:

I commend them for doing what they can. I work at MindShare and we don’t recycle because it doesn’t “make sense.” Why? Because it’s too expensive… 6 floors of about 700 people in total. Think of all those decks. You would think Irwin G. could afford to save a few trees.”

That’s why we’re interested in hearing more about agencies who are recycling and who isn’t within their office. JWT predicted this year that “green” is the new blue, but are they practicing the trends they preach? Publicis acquired Act Now, a sustainable agency recently. Will that have any impact on how they manage their companies and offices? Where do you work and does your office recycle? Let us know in the comments section.

Meanwhile, small branding agency Greteman Group has produced the site Nuts for Nature, an interactive site, which grew out of the agency’s charitable giving this year. Greteman has been donating to Roots & Shoots and have been volunteering to help the Wichita Boys & Girls Club create a nature habitat. To celebrate, the project, they created Nuts for Nature, where you can build your own outdoor wonderland. We don’t know whether the agency itself is green, but the site is pretty fun.

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Paul Tilley: A Hunger For Life

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Paul Tilley was being honored by his friends, family and the media the other day. In a chapel in Chicago, filled to its 700-seat capacity, he was remembered as “a creative and funny man with a deeply sensitive side.”

AdAge reported that among attendees were Chairman Emeritus Keith Reinhard; CEO Chuck Brymer; Chairman-Chief Creative Officer Bob Scarpelli and President-CEO of DDB Chicago Rick Carpenter. College friend David Warner said:

“I’ve never known a man with a hunger for life that exceeded his. He counted on us to keep him grounded.”

Other statements of love and admiration come from the obituary in The Chicago Tribune:

“Life is complicated, and Paul was a complicated man,” said Mr. Tilley’s wife, Cristina.

“Paul was a mentor to many, a friend to all,” said Rick Carpenter. “His ability to lead, inspire, and yes, entertain will be so greatly missed.”

Paul is survived by two daughters, Caroline and Margaret; his mother, Diana Stallings Tilley; and his sister, Elizabeth Smith.

Go Into The Wild

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Chief Edelman techonophile Steve Rubel has beaten us to the punch (what can we say – we’ve been so busy this week), in posting the spring line up of conferences available to you advertising folks. We’ve narrowed his list to the US only and added a few of our own. Conferences can be a great source of networking and stimulus. They can also just be a fabulous excuse to get out of the office and breathe a little. So, pick one. Get out a bit.

Didn’t make the TED list? Right across the street is a new conference called BIL – March 1-2, California that could be very interesting indeed. Here’s the concept:

“BIL loves TED. TED is a great place to sit and listen to interesting ideas. Many of those ideas make it online, and millions get to experience them.

The catch for many of us is that TED is $6,000, which is too expensive for most people, including a great number with good ideas worth spreading. BIL has been created as a free space for people with ideas to come together and share them.

Our event is self-organizing, emergent, and anarchic. Nobody is in charge. If you want to come just show up. If you’ve got an idea to spread start talking. If someone is saying something good, stop and listen.

We hope BIL can be a perfect match to TED.”

AAAA Media Conference & Tradeshow – March 5-7, Florida

AdAge Digital Conference – March 18-19 in New York

PSFK Conference – March 27 in New York

Ad:tech – April 15-17, San Francisco

WOMMU – May 8-9, Florida

Mediabistro Circus – May 20-21 in New York

Roth And IPG Start Playing By The Rules

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Fresh off the presses – more advertising agencies are posting positive results. Interpublic has righted some accounting issues and posted a fourth-quarter net up 5.6%. From CNN Money:

“The New York advertising and marketing services company reported net income of $178.4 million, or 31 cents a share, up from $69.1 million, or 11 cents a share, a year earlier. Prior-year results included an $80.8 million debt-exchange charge.”

Why? The company kept their operating costs flat and cited increased spending from existing clients and the addition of a few new accounts. Next year, maybe we’ll see Jay-Z, Translation, adding to their bottom line. IPG has also become compliant with Sarbanes-Oxley standards. Just like Sorrell of WPP, Roth also said he did not expect a “pullback” in 2008, though 2009 could be tough. Good. Roth is setting the IPG ship back on course. Let’s see what he can do given another good business year.

That $4.5B Certainly Helped

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WPP has posted its annual results and things are looking pretty sweet for the company. As expected, Sorrell announced that profit rose 6.9 percent in 2007. Net income hit $925.8 million and revenue gained 4.7 percent to 6.19 billion pounds. Sorrel is predicting that the ad slow down won’t hit 2008, but nail us all in 2009.

Results were boosted by acquisitions of interactive shops (Quasar in India, Schematic, in the US) and that huge Dell win which will yield $4.5 billion over three years. Martin said last month’s fourth quarter was the best ever for new orders at WPP, so… you know. The kids are alright.

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Martin is also all thumbs up for that possible Microsoft-Yahoo merger, as he hopes that it will bring balance to the online search market. He told Reuters he’s pretty sure the deal with go through:

“I think it is probably going to happen but it is a question of execution. The idea that you’d have a more balanced market in search or display is something that we would welcome.”

Brad Harrington Exits Stage Left

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One day you’re in, and the next, you’re out. Brad Harrington, President of San Francisco based agency Cutwater, is leaving the company. The much loved ECD Chuck McBride declined comment to AdWeak and it is unknown who will replace him. Harrington was formerly a co-president of Cole & Weber/Red Cell in Seattle.

Anyone want to take stabs at why he left? Could it of been he just wanted to chillax and play a little golf? Possible. Hmm… Could it have been that Motorola snafu? Nah. Months ago. What else… Could it be the shop is just struggling to hard for business and so decided to get a new captain? We doubt he’s gone to go open his own firm somewhere, but that’s possibility, too.

Campwell-Ewald Grows A Garden

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Campbell-Ewald is going green. The agency has decided to launch a green practice called Garden.

“Our social audits show the vast majority of consumers want to make environmentally responsible buying choices, but they are still very pragmatic in buying what they want and need,” said Campbell-Ewald Chairman and CEO Tony Hopp. “Garden will help marketers reflect their environmental initiatives in messages that connect consumer’s needs with client products that contribute to a greener planet.”

The firm’s “social audits” (snicker) and the work they’ve done for some of their clients apparently got them thinking that a green practice could generate some new business. CE is smart enough to know that you can’t push sustainability externally and be a mess internally. They’ve created a website for other “green” agencies to share their ideas and thought. See it here. Grey New York also has something similar.

The company is offering water from dispensers rather than having bottled H2O in the office. They will also be switching to recyclable brown cardboard for thousands of their presentation boards, rather than using foam core mounting. It’s challenging employees to beat last year’s recycling record and to develop new ways to reduce paper copies. During special “Garden Days,” employees will be encouraged to collect leftover art materials and scraps for aspiring young artists.

Yeaaah… we’re sure that the comment section is going to be rife with remarks on how they could do more, greenwashing, etc. We applaud any agency who is trying to practice what they preach. Let’s hope the Chief Gardner, Mark Bellissimo, can get the agency truly sustainable.

What other agencies have dedicated green practices? Little help, please?

The SouthWest Airlines Smack Down

This is less advertising and more a demonstration of brands communicating directly with consumers. You know those two chicks said they were bullied, treated unfairly by Southwest Airlines because they were “too pretty”? Oh, the humanity! The company has released their response through major media outlets and achtung baby! Through YouTube, too. The use a “pretty gal” to relay their message in what we would call a very real world and almost snarky style. Pretty. Awesome.

GSD&M Sponsors Something Pretty Cool

GSD&M is sponsoring barcampAustin. A barcamp is an international network of user generated conferences — open, participatory workshop-events, whose content is provided by participants, according to Wikipedia. This is one of those open environments where people learn, share, talk, chat and gather new ideas. Check out the video above to get a peak of last year’s action.

This year the event will feature technology demos and discussions, live music, and even arts and crafts. Kudos to GSD&M for hosting! If you happen to be in Austin, go. The event is on March 7th and 8th. Stimulate the ol’ synapses.

Meet The Prom King And Queen Of The Andy’s

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Feh is still holding it down in Sydney. We really like him with his wide open writing style and amiable observations. Here’s a bit from his latest blog post:

“Now the highlight of the night, maybe the week even, was the ANDY’s 2008 Karaoke Challenge hosted by Prom King Andrew Keller and hype man, David Nobay. The Prom Queen of night was none other than JEH United’s Jureepron Thaidumrong. Her night began with a smash hit performance of “Like A Virgin.” Thirasak Tanapatanakul finally got his groove back with “Desperado.” Thank God. I’m on the hunt for whoever had the video camera. As a matter of fact, I’m placing a hundred dollar bounty on whoever has my horrible “Round One American Idol” style performance.”

Do you think that they’re all sneaking into each other’s rooms late at night to binge drink and play seven minutes in heaven?

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