Finally a Burger King commercial without that creepy ass mascot thing. And it’s actually kind of funny. Of course I love cheking out Creativity to see what’s new and tonight I ran across this and fully expected to hate it. What a nice surprise.
Archives: August 2008
According to an email from a AgencySpy tipster it’s- Buder Engel.
Said tipster points out that at the end of last month that BE had
“lost its biggest account, one of the partners quit…”
and at that time it was expected that
“remaining partners will be laying off most of the staff.”
What account, you ask?
another email from the tipster read:
“The account was Dash Express GPS
6 people let go last week (25% of the agency) and the CFO resigned due to differences with founders Buder and Engel
Other accounts are 49ers, and Monterey Bay Aquarium. Thats it. Dont see how they will be open past September.”
If you have to be at work like I do (bollocks!), why not learn something, right? Here’s 5 minutes from BBC Four documentary “The Rise and Fall of the Ad Man”. This section focuses on how Saatchi & Saatchi came to prominence by producing election advertising campaigns for Margaret Thatcher’s Conservative Party during the 1980′s.
You know how the BBC rolls. They can make the most boring shit hyper-fascinating. In this case, you may have heard the story before, but this particular re-telling is worth a watch.
We were just talking about David Lubars, Big Spaceship and the role of the creative director. To add to that conversation, lets add the thoughts of David Fowler, CD of Ogilvy Worldwide. Key thought (around 3:36):
“You have to build or begin an idea fit for purpose. You have to have an idea that’s organically scalable that can be transferred to other people in other disciplines. If you just have the idea and try to retro-fit that, it’s very difficult. But if you in fact, if you take those people and those other disciplines into account when you conjure the notion, then you’ve reduced a tremendous amount of friction going forward.”
Right. There you go. Creative Directors need to be thinking about all the extensions at the point of ideation, which doesn’t seem to be happening at some of the death stars (Big Spaceship and BBDO being a great example). It’s the cause of a lot of tension between digital and traditional shops, as well as the PR units that get involved later in the game play.
Addendum: Fowler is incredibly thoughtful and doesn’t he seem rather nice?
I just love when advertising executive’s secretly turn out to be tortured novelists, hence this whole new section called “Reading List.” Today we are focusing in on Toby Barlow – the executive creative director for JWT Detroit. He also happens to have written a book, “Sharp Teeth.” There are three astounding things about Barlow’s debut:
1. It’s a 308 page epic poem.
2. It’s about modern day werewolves in Los Angeles.
3. It’s good.
The plot revolves around an ancient race of lycanthropes that has survived to the present day. These werewolves have packs and go to battle in the LA streets. Like any good LA gang, they are intent on adding on new recruits, total domination and the inclusion of a dog catcher. No, I promise it was really good. Surprisingly, so.
Advertising workers are tough. We work as hard as hell, right? Every year, Omnicom employees to that energy and apply it to their community. In 2008, they focused on South Boston partnering with several folks in the area to create and design a community center. The video above outlines the current situation in the city and follows the team as they get dirty for the benefit of their community. Omnicom also donates $50K to keep the center fully functioning.
Omnicom has a website that further outlines its service days and projects, but its down right now. Check back in a few days. Perhaps, it will be up then.
This totally warms my cold-hearted cockles. Seriously, applause.
It’s the Friday before Labor Day and I don’t expect much from anyone today. In fact, I would hope that if you’re even in your office that the tide has shifted to being all about nonsense and beer, flirting and ordering food on the company card.
If you need some inspiration, check out the video above. It’s the “Publicis Cru.” I’m not sure from what office or what the hell it’s about, but around 2:53, a group of girls begin singing a Killers song to an employee they’ve taped to his chair and is holding a blow-up doll. Yeah, guys, look I can’t explain it. It is what it is, but doesn’t it inspire you to spend more time outside of your office?
Whether you love it or feel obligated to it, Advertising Week is a comin’. From September 22-26, the Big Apple will be jam packed with advertising heads click-clacking on Blackberrys and tracking down the open bars. From AdAge’s quick fix list to Joesph Jaffe’s diss on their Web 1.0 outlook, the festival took some shots. So, we decided to ask Matt Scheckner, Exec director of the Week, to address those concerns. After the jump, find about celebrity speakers (get your stonewashed jeans out – Jon Bon Jovi is coming), diversity, how AW is going to do some good and if there was is jazz in store for attendees.
What AdAge also notes is that Amazon doesn’t use a lot of advertising spending last year just $25M. Despite that, the web retailer reported its fourth consecutive quarterly profit on a gain in sales. You could make the case that for Amazon, it’s about SEO, good service, good products and community, not the advertising.
Doesn’t matter. Hoorah for Doner!
Overheard at a bar in New York -
Co-Worker 1: “You’re leaving?”
Co-Worker 2: “Yeah I’ve got to be up at 6am.”
Co-Worker 1: “It’s so weird that you still work at McCann. You’re so
much better than that place.”
Co-Worker 2: “I know.”
Co-Worker 1: “Wait. Aren’t you going to say I’m better than it
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