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Archives: September 2008

The Agency Spy Party

The party is at Chelsea Brewery. Chelsea piers, #59 on 18th and West side hwy. Be there.

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Adversi+y Finds The One Club

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The One Club has launched Adversi+y, which aims to educate multicultural students about careers within advertising. Julius Dunn II of non-profit organization Adversity has partnered with the One Club on this push. It’s a personal mission for him, a way to recognize his brother who was just beginning his education in advertising when he succumbed to Cancer.

The advisory board consists of some familiar names: Geoff Edwards of T.A.G; Perry Fair of TWBA, LA; Kevin Roddy of BBH, NY; Jayanta Jenkins of TBWAChiatDay, LA; Feh Tarty of Wieden+Kennedy, London and Neisha Tweed of Ogilvy & Mather, New York among many others.

We’re for every step in the right direction.

More: Howard University And The 4A’s Team Up

Exclusive: Russell Simmons and Donnovan Andrews Working to Build Cultural Shop

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We’ve confirmed that Russell Simmons and Donnovan Andrews are working together on a venture to create a new agency.

The basic idea: “addressing the multi-cultural market in ways that jay-z and and steve stout did not.”

We first told you about the possibility of their plan in early September. According to a source close to the matter, we can tell you that our story was indeed correct. There will be more details on this story to follow.

For background, Andrews is the founder of Performance Bridge Advertising. He’s worked for DDB and Deutsch, and according to iMedia is a regular contributor to CNBC. See a video with Donnovan’s thoughts on iMedia, after the jump.

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More:
WPP Moves To Ireland & Marty Is Gordan Gekko

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Tuesday Odds And Ends

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- Paris Hilton’s fifth perfume, Fairy Dust, has hit the market along with an annoying ad campaign. (link)

- The Emmy’s scored their lowest ratings since 1990. Ugh. (link)

- Radio Shack gets a new CMO. Hmmm… thought they had went the way of Sharper Image? (link)

- Mobile may be better for reaching Democrats than Republicans? (link)

- PS3′s LittleBigPlanet births YouTube-like social game design – very cool. (link)

- IGA Worldwide signs exclusive in-game advertising deal with Activision Publishing (link)

- WPP might be able to wrap up the whole TNS purchase by the end of week. (link)

- McKinney wins a Gold MIXX Award in the Mobile Platform category for their Virgin America work. Congrats. (link)

Facebook Did Not Confirm Me as a Friend

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(left to right: Matt Van Hoven, Kelly Samardak, Ryan Katana photo source)

It was a rainy Thursday night when I sauntered up to the entrance of the Nokia theatre in Times Square. I was dressed, equipped with Flip Mino and Blackberry, and ready to get some story tellin’ done from inside the Facebook Party that capped off Advertising Week V.

Earlier in the week, I attended the opening party at 30 Rock’s famed ice rink bar. There I met some nice industry folks, had a few cocktails and even shot a bit of video before hopping off to take care of other business. The barrier to entry at the opening night was low &#151 and I hadn’t anticipated any issues since the PR folks knew I was planning to attend. What’s more, I had confirmed they received my schedule, just to be safe.

Back to the Facebook event. Being that I had taken the time to make sure I was on the FB list, I felt confident that I wouldn’t have any trouble getting in. But as it goes, such was not the case. I stepped out of the rain, flashed my press card, and presented my name for the obligatory “name check” on that fancy clip board the velvet-ropers are always tottering about with under their arm. Much to my dismay, “The great and mighty AgencySpy” was not listed. Neither was my real name. WTF?

See what happened, including an awkward encounter with some FB employees, after the jump.

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Home Depot Lines up the Short List

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In case you haven’t heard (though you should have by now), the finalists for the highly-in-need-of-representation Home Depot have been released. If you’re not on this list, then um, sorry.

They are: McCann Erickson New York; Hill, Holliday, Connors, Cosmopulos Boston; JWT New York; Grey Global New York; GSD&M Idea City Austin, and Richards Group (who currently holds the account).

Wanna bet who’s going to take it? Here’s how we see the odds:

McCann Erickson: 4 to 1
Hill, Holliday: 6 to 1
JWT: 3 to 1
Grey Global: 5 to 1
GSD&M: 2 to 1
Richards Group: 6 to 1

(Thanks Tribble, via Adweek)

R/GA Knows It’s All About Your Space

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R/GA San Francisco is moving to some new digs on 35 South
Park Street in the South of Market district. Meanwhile, Lamar Advertising is moving back into downtown Toledo, which is a lovely little city.

Just take a second out of your busy day, please? The top image is a picture of the street view of R/GA’s new office. The bottom is Lamar’s new headquarters. If you watch the video announcing Lamar’s ground breaking, you’ll see that the architectural drawings have the building looking bigger, but no better. Yes, these two companies do different things, but Lamar runs 150 outdoor advertising companies. Surely, employee morale and appearance count for something. They’re in the sales game, too.

The New Digital Model Might Look Something Like A Production Shop: Tim Nolan

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Welcome to part one of our digital conversation series!

Tim Nolan has been on the interactive side of this business, since 1996. He was a founding partner of global nightlife community Clubplanet.com (all you ravers get your hands up!) and has since, worked at Digitas, Big Spaceship, Deep Focus, Firstborn, etc. Sheesh. Nolan is currently the Senior Content Director at Freedom & Partners.

Nolan and his current company are pushing a new modus operandi when comes to content that has interactive shops acting more like production companies (producing content) rather than quick fix artists.

You’ve been an evangelist for a new digital production agency model. Why? What’s wrong with the old one?

Get the answer to that question after the jump…

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PARTNERS+simons Gets A New Healthy Practice

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The Boston based PARTNERS+simons has launched a Health Practice. The agency has been handling health care and bio-tech companies for years, so it makes sense. The shop will dedicate 2/3 of its staffers to the division, while rest of the company focuses on their financial and technology practices.

To kick off the launch, the shop will be releasing two new campaigns: one for Horizon Blue Cross Blue Shield of New Jersey and the other for, Capital District Physicians Health Plan of New York. Wordy clients, no?

The rest of this press release makes you feel as though you are drowning in unnecessary lingo such as: “the agency has generated remarkable quantitative outcomes” and “the agency judiciously measures campaign effectiveness.”

“We are the only brand communications company we know of in the outcomes business.” said Tom Simons, President of PARTNERS+simons. Couldn’t you just have left it at that?

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Advertising, Muslims, The Election And A Newspaper Fall-Out

The Oregonian and 70 other newspapers have come under fire for distributing a DVD as an advertising insert that many are calling “anti-Muslim propaganda.” The mini-movie called “Obsession: Radical Islam’s War Against the West” was created by Raphael Shore and media watch group HonestReporting. It was distributed by the Clarion Fund. You can watch an abridged version above. The newspaper has since been besieged with protesters outside of its office and letters/calls of complaints.

The regional newspaper’s publisher, Fred Stickel, said The Oregonian distributed the “DVD because it has an obligation to make its advertising as open as possible under the principle of free speech.”
The mayor of Oregon pleaded with the paper not to distribute it.

Meanwhile, North Carolina paper, The Greensboro News & Record, rejected the ad calling it “fear-mongering.” Editor, John Robinson, has said: “Of course it’s not free speech… Newspapers decide not to publish information every day. Most of the time we call it news judgment.”

Is this a case of a newspaper being so desperate for dollars that anything will fly? Keep in mind that The Oregonian is in the middle of offering buy-out deals to staffers, as are other newspapers under the Advance Publications banner.

Or is it tied into the election as The Guardian is speculating considering that the DVDs were sent to swing states (Ohio, Michigan, Florida)? More likely, it’s a bit of both. It definitely takes two to tango.

More: An Ad Exec Wants You To Pray For Sarah Palin

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