Archives: October 2008
Shelly Lazarus wants her staffers to know that they need to vote. Yes, voting is a good thing, but internal PSA’s? Not such a good thing. You know all the employees at Ogilvy are going to vote and be out of the office for the entire afternoon. “Sorry! The voting line was like, so super long.” I can hear it now and good for them. Ogilvy works their employees to the bare bone.
On a side note, why oh why isn’t election day on a weekend? It should be held on a weekend. Sometimes, America is just back-asswards.
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According to a high-level source, BBDO has produced a spot for Starbucks that will run tomorrow. The ad is Starbucks’ attempt to urge Americans to get out and vote on Tuesday. As a reward, they’re giving away a free cup of coffee to everyone who does so.
News of the spot, which comes today via a source close to the matter, is yet another indication that Starbucks will choose BBDO as its AoR. Recall that in late September, the coffee maker dropped incumbent W+K, and is increasingly under the gun to make a comeback. In a recent blind taste-test, Americans (according to Dunkin’ Donuts) chose DD coffee over Starbucks.
For Starbs, the giveaway may bring in some new shoppers, and for BBDO it’s a chance to show off their might — and potentially lock-down the account (though we’ve received many anonymous tips indicating the deal is done). We’ve contacted Starbucks and BBDO, many times, in hopes of getting a confirmation but according to company representatives Starbucks has yet to make its decision.
Maybe you missed the good stuff last week on Agency Spy. Check out the top seven articles from the last seven days (October 23rd – October 30th, 2008) and play a little catch-up.
“__A__ the useless hack and close friend of CEO _____B____, who was _____C____ at ____D____ recently left the company to start a consultancy. ___A__’s friendship with _____B______ and inability to gain the respect of the company was one of the reasons ____E____ was let go. ____A____ chose friendship to make a statement to the company that it’s her way or the highway despite the fact she was not exactly considered smart. Who will replace her? That makes 4 department head departures in the last year — none of which has been filled. Talk about a sinking ship. They need leadership.”
“Many companies, especially those in the financial services sector, have been hit hard by the economic crisis. This has had a direct impact on our business, particularly in New York. As a result, Razorfish needed to lay-off about 40 people today, about 2 percent of our national workforce.”
Okay look. It sucks that people are getting laid off in New York while agencies are being bought in foreign countries. It totally sucks and looks terrible on paper.
Here’s the thing – lets try and be nuanced about this… The US market is in the crapper. Salaries cost cash and that’s the bottom line. The agency, to survive in good standing, has made the belated, but smart move of looking overseas while the looking is still good. Meanwhile, the other hand is cutting staff Stateside. While some may want to cry bollocks, this is the nature of business in general. Some agencies are trying to stay afloat to keep the other employees receiving pay checks.
I will say that I wish they could have done a “everyone works 4 days rather than 5″ type of thing, but hell, maybe it wasn’t possible. For those laid off – I’ll see you at the headhunter’s office? Maybe we can get some coffee and commiserate.
Omnicom Group has launched a new agency called Mobile Behavior to incorporate mobile communications into its clients’ overall marketing and media mix. Oh thanks heavens. Omnicom has finally realized that phones are important enough to warrant a dedicated practice.
Mobile Behavior will be run by Alan Rambam, who has managed Omnicom’s Youth and Mobile Marketing practice, as well as its research arm, Next Great Thing. Wait. Shit. Wait. Okay. Rambam’s Next Great Thing blog is pretty darn great. Congrats to Omnicom for having very good taste.
From your friendly neighborhood Agency Spy, we bring you this PSA: Make sure you vote next week! Word.
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