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Archives: May 2009

Wendy’s Up for Review Across All Marketing Services

Wendy’s is reviewing it’s national advertising work, the company announced to day in a press release.

“This review is the latest step in a comprehensive turnaround plan for the brand, which was put in place following the merger that created Wendy’s/Arby’s Group in September 2008.

“The first phase of the agency review will focus on selecting a lead agency to integrate the brand’s advertising, media planning, digital and restaurant activation, and the second phase will focus on multi-cultural marketing, media buying and public relations.”

Kirshenbaum Bond + Parters, the burgermaker’s current agency, will be in on the review. I obtained an e-mail from Saatchi and Saatchi X’s Chris Andreson, the agency’s global client engagement officer, which states that Wendy’s CMO Ken Calwell personally asked Saatchi X to be part of the review.

Interestingly, Calwell’s predecessor Ian Rowden bailed on Wendy’s to take Jim O’Mahony‘s spot as chairman and CEO of Saatchi’s Asia-Pacific region (read more about that, here).

According to Anderson’s e-mail, the review process begins this June and a winner should be announced by July.

More:Hardee’s, Burger King, Wendy’s And KP+B

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Breaking: JWT Chicago Remains Open as Field Office


In early April, JWT CEO Rosemarie Ryan informed the staff of the Chicago office that the location would be closing. There was one remaining shred of hope that could keep the shop open: the Illinois Board of Tourism &#151 an account that was up for review at the time of the reported closing. Sources close to the matter tell us JWT has retained the account, meaning the Chicago location will remain open as a field office.

I was able to dig up a document from the state of Illinois services bidding Web site, which states,

“The Illinois Department of Commerce and Economic Opportunity (DCEO) is giving notice of intent to award a contract resulting from the Illinois Bureau of Tourism/Marketing Commmunications Agency RFP 22016279 to JWT Chicago.

“JWT Chicago will provide advertising services to assist DCEO in the planning and execution of marketing and advertising programs to promote Illinois as a tourism destination. The marketing and advertising programs will encompass, but not be limited to, domestic and international tourism. The responsibilities will include (but are not limited to) the following: (click here for the details).”

We hear about 15 to 20 staff will remain in the office to service the account.

In a blog post published earlier this week about the apparent lack of leadership at the Chicago office of Ogilvy & Mather, Chicago Sun Times columnist Lewis Lazare wrote, “It has been apparent for some time that (O&M’s) game plan was pretty much like that of the sorry management team of the about-to-die JWT/Chicago. In other words, let the whole thing sink into the muck and mire due to inertia and neglect.”

Lazare may have gotten ahead of himself in saying, “about to die,” as it seems the shop has turned fear of death into some much needed inspiration. Kudos to you, JWT’s ibot team &#151 you know who you are.

More:Update: JWT Chicago Closed

Joke of the Day


Got this one from a spy of mine a few weeks ago.

Q: What is Sir Martin Sorrell‘s nickname?

A: June 21

Click continued if you don’t get it. I didn’t, at first.


More:An Interview with Sir Martin Sorrell

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Today’s Illegal Ad

We’re working on a big piece at the moment. Sorry for the delayed reporting &#151 stay tuned. Meantime, check out this ad from HSBC and our friends at Illegal Advertising.

More:Illegal Ads

Thursday Odds and Ends


Why are four day weeks always the longest? Maybe it’s the crappy mcpoop weather in freakin May or that case of gout you just can’t seem to shake, but something about this week sucks large. So, read some other semi-media related stuff, mmk?

&#151 The stupidest convergence deal has ended. Thank goodness. link

&#151 Newscorp and Google are trying to make a better deal for themselves. link

&#151 Viacom’s CEO says ad sales for the upfronts are evening out. link

&#151 And don’t forget to cup the bawls. link

&#151 Lowe won Zicam. link

&#151 BusinessWeek says that facebook thing is the future of advertising bla bla word of mouth. Yawnerrific. link

&#151 Mullen’s staff is Twitterizing about their move. link

&#151 The NY Times is taking on that pesky retouching issue. I mean, just look at how many Reese Witherspoons there are. But seriously, sometimes photogs, you know, change up the f-stop. link

Texas Sized Layoffs in 2 Dallas Agencies

Two notable Texas agencies have let some people go, we’re hearing. Without dragging it out too far, know that both these agencies have lost bits and pieces of business &#151 like so many other shops &#151 over the last few months.

&#151 TM let 35 go today. Most recently, they lost the Nationwide creative and media planning business to McKinney.

&#151 The Richards Group has slowly laid off about 100 employees, we’re told. All this despite retaining the $50 million Home Depot account and putting together Hyundai’s Assurance Program, which has been parroted by pretty much every big automaker.

In other bad Texas news, GSD&M didn’t win the BMW media account.

More:Doner, the Neverending (Layoff) Story

Here’s a Goat to go With Your New Truck


Mitsubishi Motors New Zealand want to help the economy by giving away goats to anyone who buys a Triton pickup. There’s a lot of good things about goats: they’re pretty chill as far as animals go, they give milk and sometimes like to nuzzle. Baby goats are among the cuter petting zoo attractions and if I had one, well I’d peace out of this gig just to frolic in the park with mine. It’d be sweet.

“We firmly believe that New Zealand’s recovery is in the hands of the rural sector and they’re the people who are buying our utes,” said MMNZ general manager of sales and marketing Peter Wilkins. “Goats, like our Tritons, are hardy, versatile units, which will integrate directly into existing farm operations.”

Read the rest of the release, here.

More:Mitsubishi Picks New Shop: Traffic

It’s Gout Awareness Day, Apparently

Today is Gout Awareness Day, so this agency Gut Punch created the above spot. Gout is known as the rich man’s disease and is basically a shitty version of arthritis.

More:Bacardi Thru the Ages

Animal Evolution: The Movie

Please Feed the Animals founder Erik Proulx is making a movie about you, the adorati, and what you’ve been doing since you lost your job(s). Learn about it here, and maybe you could be in it.

EProulx is a pretty cool dude, a former ACD who wanted to give you “let go” people a place to just vent, chill, share stories etc. This film is the next step in the project &#151 though we also hear a job site could soon be in the works. Erik, we’ll watch that flick!

More:Lowe New York Lets Them Go

BBDO Suffers Chrysler’s Cutbacks

A representative from BBDO told me earlier today that the Detroit office has indeed undergone a round of layoffs that hit 25 employees where it hurts. You know this, but President Obama cut Chrysler’s planned marketing spend from $134 million to $55, and we’re told that’s the cause for the cuts. We haven’t heard anything to the contrary.

Also on BBDO news, the Atlanta office just got around to letting 30 folks go home. This isn’t a new round, part of the last one, which is linked below.

More:BBDO Atl Cuts 10%, Including CCO Marcus Kemp