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Archives: November 2009

Monday Odds and Ends

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-Tiger Woods, meet irony. link

-W+K launched its holiday campaign for Target. link

-Cyber Monday is a smash. link

-However, shoppers spent less during Black Friday. link

-Keval Desai left Google to take a gig as Digg’s VP of Product. link

-Sony promotes Chris Brown on outdoor digital screens in London. link

-An iPhone hacker becomes an app builder. link

-NYC’s anti-smoking campaign takes a hit. link

-AT&T and NYC & Company join forces. link

-Chad Ochocinco loves his Snuggie. link

-Sarah Palin‘s “bus tour” is a sham. link

-Basement boy gets a job. link

More: “Wednesday Odds and Ends

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McCann NY Gives Verizon the Gift of Effective Ads

Over the last week and the weekend you probably saw one of these two spots from McCann Erickson New York. “Reindeer” and “Football” are two simple executions explaining why Verizon Wireless is the superior network provider. The question is whether people in the market for smartphones will agree. Click continued to see the second spot.

Agency: McCann Erickson, NY
Chief Creative Officer: Joyce King Thomas
Executive Creative Director: George Dewey
Group CD: Chris Quillen
Group CD/copywriter: Jesse Potack
Group CD/art director: Benjamin Vendramin
Executive producer: Michele Ferone
Producer: Jessica Coccaro
Production Company: Furlined, NY
Directors: Speck / Gordon
DP: Anthony Wolberg
Exec Producer: David Thorne
Editing House: Cut and Run
Editor: TG Herrington
Special Effects: Charlex
Music: Thwak Music, NY and Ramblin’ Man, NY
Audio Post: Steve Rosen, Sonic Union, NY

More:AT&T to Verizon: ‘There’s a Lawsuit for That’

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A Murdoch Wants to Buy AdWeek (Well, Nielsen)

The Financial Times (registration required) confirmed the rumor uncovered by TheWrap that Lachlan Murdoch, Rupert Murdoch‘s eldest son, is “involved in the deal” to buy The Hollywood Reporter and other Nielsen titles. Including AdWeek. Brian Morrissey‘s first clone must be spinning in its grave.

Via TheWrap

More:Richard’s Lunch Makes Us Barf (Just A Little)

W+K Shanghai Promotes Planner Nick Barham to co-ECD

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In a move that is sure to make planners smile and creatives wince, Wieden + Kennedy Shangai have elevated Nick Barham from a planning role to co-ECD at W+K Shanghai. In the position, he will work directly alongside co-ECD Nick Cohen and the agency branch’s MD Kel Hook.

Barham, whose client portfolio includes Nike, Converse, Coca-Cola and Nokia, moved to the Chinese metropolis four years ago to take a post at TBWA. The move comes during what may be a time of relative planning dominance, depending on which side of the aisle you’re sitting on. Many creatives have used this Web site to air their qualms regarding the increased cross-over of planning/creative roles. Planners on the other hand tend to see their roles as overseeing strategy, which includes creative.

PSFK for one has begun studying planning with a program called “SPUR” (note: PSFK has been down for server repair since this morning, so that link probably won’t work We’ve written about the project here), a video interview series aiming to further develop the concept. This relatively new entrant to the field is seen by many as a waste of client money, where conversely planners say the same of some creatives. Putting Barham in such a position is proof (in part) that the fields are converging ever-rapidly.

Via

More:W+K Tokyo Appoints New ECDs

FTC Endorsement Regs Take Effect Tomorrow, So Far Little Change Seen

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In the time that since the Federal Trade Commission released new guidelines regarding celebrity endorsement and disclosure, there’s been much discussion about the implications of making the practice more responsible. As of tomorrow, the talk will be backed up by some form of action, though the FTC seems to find their new found chores brackish.

As we discovered, some social media programs may be unabated by the rules. From tennis star Serena Williamsneglectful tweet to Melanie Notkin, a blogger better known as Savvy Auntie who published a number of undisclosed tweets (see update below) about JCPenney over the weekend. The clothier pays Notkin for placements like this.

But so far the rules have been unclear. As Notkin herself points out in a tweet referring back to the Serena Williams story.

The FTC has made it clear that they’ve yet to reprimand a celebrity or other notable figure for failing to disclose, saying that they’d focus on the sponsor instead. In regards to Williams, they said “Although we do not generally comment publicly about ongoing advertising campaigns, it seems pretty clear that Serena Williams’ tweet about Nabisco Calorie Pack is sponsored advertising. (She says that she is shooting a campaign for Nabisco),” said Richard Cleland, Assistant Director, of the FTC’s Division of Advertising Practices. “When it is clear from the context of a communication that the celebrity is being paid, an additional disclosure is not required.”

It’s but one example of how complicated the problem may become. In Williams’ case, she initially tweeted that she and sister Venus were sponsored by Nabisco. But in a subsequent tweet, there was no disclosure. The FTC did not provide clarification.

Via PRNewser, Image

Update: Notkin commented that we were unfair to state that she “published a number of undisclosed tweets about JCPenney over the weekend” &#151 calling that phrase untrue. Here’s a list of Tweets referring to her sponsor that weren’t disclosed. (1: in a previous tweet she told people they could buy this product at JCP, 2: an article discussing JCP’s sale notices on Twitter; 3: she discusses a video she hosted for JCP).

We’re not here to say she was wrong. Read her comment below. The point is that this is not, as Notkin mentions, a perfect science. It’s a can of worms the FTC may not have been prepared to open. Was Notkin wrong to say “The Kodak Zi8 is pretty amazing” without disclosing even though she did in a previous Tweet? It depends on who is reading it: if a person follows her every Tweet, no harm done. But there’s no guarantee of that, which is where the problems begin. Other than a few minor slip-ups (if you can call them that) Notkin’s efforts have been, as she put it, 95% transparent.

More:FTC Clarifies Blogger Guidelines: ‘We’ve Never Brought a Case Against Somebody Simply for Failure to Disclose’

A Certain Golfer Steals Thierry Henry’s Thunder

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Were it not for Tiger’s weekend exploits, we might take greater notice of Gillette’s erasure of soccer pro Thierry Henry‘s ball in a new print campaign. Although the brand denies a connection to the athlete’s recent taking to handball, it’s hard to ignore the message. Poor Roger Federer, though, is completely overshadowed.

Via

More: “Rafael Nadal Goes for the Gold

Could Tiger’s Ride Through the Woods Hurt Sponsorships?

It’s doubtful that Tiger Woods‘ weekend debacle will hurt his reputation with sponsors.

But that didn’t stop Ken Sunshine, principal at Sunshine Sachs PR, from alleging that it might, on The Early Show. Or it might help him, because whatever may have happened could possibly humanize the golfer.

We’re petitioning for a “nothing-at-all-could-happen” option, because there’s something fun about being right in the middle of the spectrum. But this is America, where the only people we listen to are on one side or another, so.

Zip ahead to 2:20 for the advertising bit.

More:GM Kicks Tiger Woods To The Curb

Famous Footwear Presents the Facebook Monologues

Most of us have probably been victims of awful Facebook photo tagging and shoe brand Famous Footwear plays off it in this amusing monologue from a gal who’s over those cankles. Enjoy two minutes of woe turned into self-affirmation.

More: “DC Shoes Has Sports Marketing Beat

Dear Crunch: What?

There’s a lesson here. Well, two actually. Number one, if you work out for any amount of time that allows you to write a book between sets, you’re doing it wrong. Number two, Crunch’s ad team doesn’t work out long enough to write good copy.

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Via JeffRubinJeffRubin

More:Hail Twittler! Tech Crunch Takes a Hilariously Inappropriate Stab at Twitter

Memory Refresher: Cold War Kids Want You to Rock Them

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We’ll shake off the Thanksgiving rust with an entertaining, interactive vid from Cali rockers Cold War Kids. Tool of North America created the video, which lets you slice, dice and remix the band’s track “I’ve Seen Enough” using the band members themselves.

More: “Radio Shack Sets Sights on the Hipster Market

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