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Archives: December 2009

Happy New Year From AgencySpy

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We’re nearing the dawn of the second decade of a century that so far has had it out for advertising. You’ve stuck through it and, for the last three years, stayed with us. In fact, we’ve grown! What once was a site for a few hundred is now read by some 30,000 of you every day. Well, most days. That means one of two things: there was a lack of what you needed and we’re filling the void OR we’re just amazing writers. And we know which of those isn’t true. Thanks for another year, catch you in the next one.

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New Years Eve Odds and Ends

-Michael Phelps continues to have the munchies. link

-The NYT analyzes CP+B’s “Coke Zero Facial Profiler” Facebook app. link

-Expedia launched a direct marketing campaign to address travel search engine ambivalence. link

-The TSA targets bloggers for exposing its ridonkulous policy document. link

-Twitter fave John Mayer announced a one-week digital cleanse. Brace yourself. link

-Kim Kardashian gets paid as much as $10K per tweet to spread the word about products. Hell hath frozen over. link

-Let’s reflect on AT&T’s crazy year. link

-More contextual calamity for your New Year’s Eve. link

-Microsoft’s worried that it’s unattractive to young employees. link

-There’s a new viral campaign for the remake of George A. Romero‘s The Crazies. link

More: “Wednesday Odds and Ends

Copenhagen’s Zoo Will Squeeze The Crap Out of You

Brand Loyalty: Will Fox Viewers Leave Time Warner if Deal Isn’t Reached?

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Word that Fox and Time Warner Cable can’t come to an agreement regarding distribution fees probably won’t reach the network’s millions of viewers until after the new year. By that time, the current contract will have run out (it ends today), meaning Fox’s stations will be removed from TWC’s lineup, all because Fox wants the cable operation to pay about $1 per subscriber each month.

Calling on reduced advertising revenue, Fox claims it deserves moneys TWC earns from distribution. If such a deal is reached, it could set a precedent for other cable/network stations to demand similar agreements. In the short term it means viewers in New York, LA and a smattering of other cities won’t be able to access Fox. But will Fox die-hards leave TWC for say, Comcast, Dish, DirectTV or Verizon?

The probability may seem low given Time Warner’s stranglehold on, for example, New York, where it is the only service available in much of Manhattan.

Outside of Fox’s news and cable stations which aren’t part of the scuffle, this could mean bad news for both content provider and distributor. Much of Fox’s entertainment content is available on Hulu soon after it airs. Increasingly, Fox programs are showing up on Netflix as well, not to mention the fact that it’s possible to illegally download most any show from torrent Web sites these days.

According to “Zap2It“, Dish Network and DirectTV have already gained subscribers leaving TWC, after launching a campaign highlighting that Fox could be going away. Included in the ads are next-day-installation offers, which “will vary per market while capacity allows,” a spokesman tells Zap2it. ‘We’re ramping up our installers in designated markets and urging people to call early to schedule their install so that we can accommodate everyone leaving no one with interrupted service.’”

For advertisers it raises a different problem: how to reach Fox’s millions of viewers in areas where TWC is the only distributor available. If one thing is clear, it’s that TWC aims to lose even more ad revenue should a deal not be reached. The station will go off the air January 1, 2010, if that happens.

More: Glenn Beck Just Lost FOX 11 More Potential Advertisers (That’s 57 Total)

AT&T Disconnects Tiger Woods

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We thought we could get away and enjoy New Years Eve revelry without one more Tiger Woods post in 2009, but alas, AT&T says otherwise. Various reports today state that the telecom giant, whose logo was branded on Woods’ golf bag and has been the title sponsor of a July PGA event which he hosted, has parted ways with the golfer. AT&T, who didn’t comment on its decision, will continue to sponsor the July event though.

More: “Accenture Really Wants Nothing to Do with Tiger Woods

Wednesday Odds and Ends

-Can you identify the celeb voiceovers in spots from the last decade? link

-Time Warner cable wants to talk it out with Fox. link

-Thanks to Viacom employees/associates uploading 100 or so videos as part of a marketing strategy, a judge presiding over the $1 billion YouTube-Viacom suit has allowed the latter to withdraw some copyright infringement claims. link

-Get ready for the Taco Bell infomercial. link

-Don’t believe the augmented reality hype. link

-Microsoft says China’s search market is a top priority. link

-Google’s Nexus One phone could debut next week. link

-Four ways tech will change advertising in 2010 (presumably). link

-Learn a lesson from Versace about marketing in the social media world. link

-According to comScore, online holiday sales reached $27 billion, a 5% increase over the same period last year. link

More: “Tuesday Odds and Ends

Even the Best Job in the World Can Nearly Kill You

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Last May, Ben Southall landed the Best Job in the World, a title he won as part of a promotion for Australia tourism. For six months, he basically sat on a private tropical island and blogged about it &#151 that is, until he was stung and nearly killed by a poisonous jellyfish.

More:Publicis Almost Got Outed By The Shaky Hands Of Michael Donovan

AgencySpy’s Post Holiday Party, Now With ‘Gourmet Complimentary Apps’

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We like to party, and you’re invited. Next week on Tuesday, January 5th, AgencySpy is hosting a little shindig in the New York area. RSPV here to party with us at Bubble Lounge, 228 West Broadway (between Franklin and Moore) from 6:30 to 8:30 pm. Kiran Aditham and his tattoos will be there, as will I, to chat up our predictions for the new year and anything else that suits your fancy. So don your best hipstery flannel and maybe some ironic Chuck Taylors for what promises to be a night to forget.

More: Party Pics!

Even the Advertising Elite Have it Rough

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USA Today reports on Jeff Boose, once CFO of Grey Healthcare and Momentum Worldwide, who after being laid off from his agency has had to do things like: borrow money from parents and sell the Volvo just to stay afloat &#151 giant houses are pricey, it turns out.

h/t Tribble

More:Ad Agency Layoffs: The Twitter Feed

Do You Like American Psycho Billboards?

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This week, horror blogs have been salivating over this pretty nifty billboard which promotes a TV2 airing of American Psycho in New Zealand.

For those who haven’t seen the flick or read the book, this outdoor effort from Saatchi & Saatchi Auckland references the classic business card scene. The copy reads:

“The Perfect Billboard. Eggshell white with Romalian type. Nice. Raised lettering, a subtle 7 inch bone border, and just look at the tasteful thickness of the headline. All perched on four evenly spaced 3.2 metre powder coated stanchions. My god, it even has a watermark.”

While Ads of the World dates this effort back to last year, perhaps it was re-launched for an upcoming airing. Whatever the case, fans of AP like yours truly applaud the effort and will continue to try in vain to get a table at Dorsia.

Via ShocktilYouDrop

More: “Your Taxi Cab Ride Just Got Artsier

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