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Gatorade's thirst for philandering celebrity endorsers has been quenched.

The Associated Press reports that Tiger Woods has lost his endorsement contract with the company, racking up about as many lost endorsements as mistresses at this point.

“We no longer see a role for Tiger in our marketing efforts and have ended our relationship,” a Gatorade spokeswoman told the AP. “We wish him all the best.”

More: AT&T Disconnects Tiger Woods

Accenture Really Wants Nothing to Do with Tiger Woods

It was all good times and revelry last night at Mr. Youth‘s New York office (above the Chelsea Market) where the gang put together a FourSquare-themed party that ended long after I left. One BLT, a bottle of Naked Strawberry Well Being and a shit-ton of coffee later I’m still hungover and I left at 8…p.m. This is (part of the reason) why I’ll never make it in advertising (hint: pics after the jump).

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4. Lazare: DDB Chi a Sinking Ship

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After an 11-year battle with cancer, word comes that Andrew Jaffe, former editorial director at Adweek, has died at the age of 71. A Columbia J-school grad and one-time foreign correspondent for Newsweek, Jaffe joined Adweek in 1986 as an editor in its regional Atlanta base before moving to New York to take over as editorial director of the magazine’s six editions two years later.

Though he retired from Adweek in 2003 to start up his own consultancy in Connecticut, Jaffe nevertheless joined the board at VCU Brandcenter. In a statement, VCU director/professor Rick Boyko says Jaffe introduced “Dentsu to the Brandcenter and then helped design and implement our first custom executive education program for Dentsu. Andrew took personal responsibility for the excellence of this program and along with Peter Coughter and myself, traveled to Tokyo to participate in the training all three years.”

During his tenure at Adweek, Jaffe was responsible for starting conferences and other brand extensions. In 1997, he managed the pub’s acquisition of the Clio Awards and ran it for the next six years. According to the release, his family requests that in Jaffe’s memory people consider a charitable contribution to the Andrew Jaffe Scholarship Fund at the Brandcenter, Virginia Commonwealth University or to the Whittingham Cancer Center at Norwalk Hospital.

More: “McCann EVP/CMO Bryan Yolles Dies at 60”

-Duh. Toyota brand loyalty takes a dive. link

-IQ Interactive is moving to its new headquarters in the ATL. link

-IPG slips to 4th amongst holding companies. link

-Paris Hilton‘s banned ad is not really that sexy. link

-Here are a few dozen ads that make you look twice. link

-The Canadian women’s hockey team knows how to celebrate. link

-The Atlantic unveils site redesign and attracts ad partners like Nissan. link

-Plenty of Fortune 500 companies embrace Twitter. link

-A Johnny Cash download earns a fan a $10,000 iTunes gift card. link

-Danny Glover is old, but his latest promotion is great. link

-The deets on Twitter’s impending ad platform. link

More: “Friday Odds and Ends”

Apparently Verizon Wireless has been getting bad service from McCann Erickson. The cell phone provider has reportedly been talking brand-strategy with Chicago-based ad-firm McGarry Bowen.

McCann is said to be in-the-know about its position on the chopping block, and our tipster tells us the agency is responding by rearranging its Verizon team. Jeff Geisler, a Managing Director at McCann and the General Manager of the company’s TAG Ideation division, has supposedly been appointed the Verizon team’s new Worldwide Account Director, though Geisler’s new role could not be confirmed.

A source from McCann tells us that McGarry Bowen is a Verizon Wireless roster agency, and that it would not be unlikely for VZW to occasionally speak with MCGB. The source also said that McCann, like any big agency, periodically rearranges its account teams.

More: McCann NY Gives Verizon the Gift of Effective Ads

Who needs Luke Wilson being smug when 7-time Olympic medalist Apolo Ohno will do?. Keeping with the theme of the Winter Games as it draws to a close, AT&T’s ad featuring the speedskater has not only promoted the telecom giant’s 3G network but has propelled British minimalists The xx back onto the charts for using their song “Intro.” According to the LA Times, the band’s self-titled debut skyrocketed from 5,000 to 91,000 in a span of a week. Take that, Verizon.

Via The Daily Swarm

More: “Brands Scolded for Tweeting About Olympics”

On last night’s ‘Colbert Report’, host Stephen Colbert had as a tele-guest speed skater Shani Davis. The skater thanked Colbert for his support &#151 the show threw a fund-raiser that brought in $300k for the team after another sponsor, DSB Bank NV, went bankrupt &#151 and later dedicated his metals to Colbert. Genius.

Skip to the end of the report to see the Davis interview. The rest of it isn’t so bad, either.

More: “Shephard Fairey Brings Familiar Touch to Colbert’s Speedskating Team”

Like Ms. Lohan, DDB is at the center of so many anonymous tips that we now look past the “talent” that made the shop the a gossip-worthy sexpot it has become. In the last week, we’ve heard: DDB Chicago laid off half of their creative staff and that the axe is still swinging, that DDB is merging with sister-shop TribalDDB, and that the Tribal DDB creative head will take over the combined agencies. Amid all these rumors, we find ourselves grasping for a shred of truth. After the jump, some details!

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My color is red. Remember ‘Whip It’? That’s a song from Devo. And they’re releasing another next month called “Fresh” which you can listen to here.

This is some kind of Mother New York project. And though I don’t fully understand it, I had fun doing this little color test thing. Also, Devo is cool again! For now. Seriously, there’s a moratorium on this ish.

More: “Mother New York Welcomes Eugene Fuller to the Fold”