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Archives: November 2010

Oldest Brewery in Australia Employs ‘The Feel’

Never heard of Australia’s Cascade Brewery? Well, to Aussies, the place is legendary. The brewery, founded in Tasmania in 1824, predates the Commonwealth of Australia by 77 years, and to this day it still produces its own malt for beer from locally grown barley. To promote Cascade (now owned by Foster’s), Droga5 and production company Revolver were given the somewhat difficult task of emphasizing the brewery’s charm without sacrificing its integrity.

Instead of taking the Sam Adams route and employing the rocking riffs of George Thorogood and the Destroyers to underscore the brands devotion to quality, Droga5 opted for Nylon Studios composer and Australian native Blair Joscelyne to give the ad a quaint, almost otherworldly feel. Add to that the scenic Australian countryside and, wow, a brand of Australian beer that isn’t threatening you with an ass-kicking in its commercials.

Sure, Miller and Anheuser-Busch will try to make you laugh, but when was the last time either of them took you on an adventure?

Credits after the jump.

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Tuesday Odds and Ends

-News Corp is finally talking about selling off the bloated carcass that is MySpace. link

-Matt Oxley was promoted to head of creative technology at DDB UK. link

-Ubisoft enlisted production studio Superfad and director Richard Hickey to create a promo for its latest Rabbids game (above). link

-Creative Feed appointed Jon Cronin to the newly created position of head of digital strategy.

-OMD, PHD and BBDO alum Judy Vogel joined Media Storm as its first director of insights & analysis.

-Whoops. iPhone app gets used in Droid advertising. link

-PR Junkie lists 10 modern ads that are sexist toward men. link

-Target reaped the most Foursquare check-ins on Black Friday. link

-The ADC expands its Interactive category for its 90th Awards to accommodate social networks, mobile, games and online content. link

-Bob Saget: Social media revolutionary? link

Grey Paris, Laird Apparently Owe Models a Pretty Penny

From the pages of Jezebel comes this sordid tale of a couple of beauties looking to get what’s allegedly owed to them. The saga involves Polish models Anna Jagodzinska (left) and Anne Aleksandra Cywinska along with Estonian Karmen Pedaru, who are suing their former agency, Next, claiming that it stole their money and refuses to pay them. In the process, it appears that Grey Paris and Laird and Partners have been thrown into this whole tussle according to the account statement below, which was part of several documents filed by the aforementioned models at Manhattan Supreme Court.

According to Jezebel:

“Jagodzinska’s biggest pending payments are $60,000 that she’s owed by H&M, $35,000 from the creative agency Laird & Partners, which produces ads for a variety of luxury companies (Jagodzinska was in a Bottega Veneta campaign and a Donna Karan campaign around the time of the job, November 2009, both of which were Laird & Partners ads), and a whopping $172,500 from Grey Paris, another production house. Presumably that is for another campaign.”

That’s a pretty “whopping” sum indeed, but since this is dated April 23, 2010, perhaps the agencies involved have already paid up. Regardless, we’re checking if Grey Paris has any comment. The biggest takeaway from all of this, though, is that the Vogue folks are cheap bastards.

Update: Grey Paris tells us that they did in fact pay up (and yes, as a commenter pointed out, it is Next that’s the target of the suit here). Here are the elements courtesy of Grey:

-          Contract established by Platinium Rye Entertainment

-          Purchase order sent to Next

-          Invoice received from Next

-          Payment made via Bank transfer to Next on April 2010 the 30 th for a campaign beginning on May 2010 the 1 st

Euro RSCG Opens Shop in Frankfurt

It’s been a busy month for Havas-owned Euro RSCG as the agency network has now set up shop in Germany with the addition of Euro RSCG Frankfurt, which will open immediately with Angela Posch serving as managing director of the new agency and Mike Ries taking on the role of ECD. The Frankfurt office will function as home base for strategic and communication development across all media.

Andreas Geyr, CEO Euro RSCG Europe says, “With the new top-notch leadership team running our new office in Frankfurt we will further expand our offering in Germany and Europe, especially in the food and beverage space.” Euro Frankfurt’s flagship client will be Granini, which the agency just won and is being billed as the largest OJ brand in Europe (basically the equivalent to Tropicana, we suppose). The German branch begins with approximately 10 employees and was also awarded the business for a European company called Universal Electronics.

‘Pure Michigan’ Winter Campaign Will Be Canceled on Friday

In the wake of news that Michigan’s state government would not be able to afford running their “Pure Michigan” ads this fall, Travel Michigan announced today that Dec. 3 would mark the cancellation of the campaign’s winter advertising unless the state can somehow make up for a huge loss in funding. 2011′s fiscal promotion budget is set at $5 million, a sharp decline from last year’s $17 million.

The “Pure Michigan” campaign, a McCann-Erickson Detroit creation, launched in 2006. During its history, the campaign has won a plethora of awards and acknowledgments including Forbes naming it one of the top 10 greatest tourism promotion campaigns ever created and a USA Today front-page feature calling it one of tourism’s greatest success stories. Despite featuring narration from Michigan-native Tim Allen, the campaign saw an increase of 5 million tourists to Michigan who brought a total of $1.3 billion to Michigan businesses and paid another $93 million in Michigan taxes. In late October, 67% of Michigan voters supported continued funding for the campaign.

George Zimmerman, Travel Michigan’s vice president, feels that there is little time for saving the campaign. “We hope to be advertising Michigan’s wealth of winter activities to potential visitors from Chicago and other key out-of-state markets in Ohio and Indiana, but can only do so if we have our funding resolved by December 3,” he says in a statement. “National Pure Michigan advertising for spring/summer – our biggest tourism season – is scheduled to begin airing in March and must be purchased in January. We cannot move forward with our spring/summer advertising buy unless the legislature provides funding before they adjourn in December. The time for action is now.”

Compared to travel campaigns from Montana and St. Louis, “Pure Michigan” truly had Chicagoans looking to escape the city hooked.

The STL’s Ad Scene: ‘Dangerously Creative’

As part of our ongoing collaboration with The Egotist network, AgencySpy checks in for the first time with the St. Louis operation, which talks about the local ad scene in the aftermath of InBev’s Anheuser-Busch acquisition. Which shops have been thriving and which have gone the way of the dodo since? Read on to find out…

St. Louis: The city you can see from 30,000 feet as you fly over from your most recent photo shoot in Los Angeles or after returning from an inspiring TED conference in New York, thanks to a beautiful, gleaming stainless steel arch created in the 60s to make us look cooler/more visible than Kansas City. Aside from being the best place to live in all of Mimal, we’re here to tell you why St. Louis is the most dangerously creative place for agencies at the moment.

It’s no secret that St. Louis found its way into the contemporary advertising and creative world on the shoulders of the beer-giant, Anheuser Busch. The king of beers provided an endless opportunity of work for some fledgling creative shops around town, making it easy to succeed and/or develop a name for yourself off of anything AB – and the beer-maker was happy to oblige and make everyone who could design a point-of-sale a wealthy individual.

Unfortunately (or fortunately in our eyes), the “recession” came early in the STL as AB was sold to Belgian conglomerate InBev in 2008. InBev was ruthless in pulling out the fat retainers for pretty shitty promotional work that AB had financed previously throughout the years, and shops started shutting down and/or laying off people in droves.

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RAPP Finds Replacement for Terry Young

Now that Terry Young has landed a new gig at Epsilon, his former employer, RAPP New York, has found his replacement. The latter agency announced that Robert Grammatica will now assume the role of managing director in its Big Apple office. RAPP didn’t have to look too far as Grammatica had already been with the agency since 2007, first helping develop and grow its healthcare practice before taking on the position of global chief client officer earlier this year.

Prior to joining RAPP, Grammatica held EVP posts for several years at both Y&R and Wunderman, working with clients including Merck, Miller Brewing, Xerox, Guinness, MetLife and AT&T. Along with his new MD post, the exec will continue overseeing RAPP’s healthcare practice and client development efforts on a global basis.

72andSunny Director Tries to Reach G/F via Catchy Music Video

Well, here’s a clever, catchy way to warm the cockles. 72andSunny in-house director who we only know as “Walter” Walter May made this clip for his girlfriend, who moved across the country for graduate school. We’re not sure if Arcade Fire was an inspiration, but Walter’s got the melodies and crescendo down and the hands-y approach reminds us somewhat of the “Neon Bible” interactive music video. Whatevs, at least he wrote a tune and made a video that is sure to charm the young lady nonetheless. Guess holding up a boombox outside her window just won’t cut it anymore, but we hope this gets to her, too, dude.

Subservient Chicken Tops One Show’s ‘Digital Decade’ List

The One Show announced its Digital Decade celebration, which is something that honors the best digital advertising from the aughts. Judging by the list, there are no real surprises, with CP+B’s seminal “Subservient Chicken” effort for BK taking the top slot (though The Barbarian Group deserves some credit). The winners will be feted at a private reception in January. Since everyone’s familiar with the Subservient work, we decided to post the runner-up above. Here’s your top 10 in order:

- “Subservient Chicken,” For Burger King. Agency: Crispin Porter & Bogusky

- “The Hire,” For BMW. Agency: Fallon

-  “Nike Plus,” For Nike. Agency: R/GA

- “Uniqlock,” For Uniqlo. Agency: Projector

- “Whopper Sacrifice,” For Burger King. Agency: Crispin Porter & Bogusky

- Chalkbot,” For Nike Livestrong Foundation. Agency: Wieden & Kennedy

- “Ikea Dream Kitchens,” For Ikea. Agency: Forsman & Bodenfors

- “Eco Drive,” For Fiat. Agency: AKQA

- “HBO Voyeur,” For HBO. Agency: BBDO

- “Dove Evolution,” For Unilever/Dove. Agency: Ogilvy & Mather

Is there anyone on this list that didn’t deserve the accolades? Was there any digital work missing that deserved to be included? While you ponder this, you can view the top 10 work online along with Q+A’s with the various creative teams involved here.

Tuesday Morning Stir

-JWT’s Digitaria unit gets some local love for its NatGeo platform. link

-Sir Martin Sorrell‘s confident about WPP’s 2011 performance. link

-Duncan/Channon launched a new spot for Esurance (above). link

-The EU opens an antitrust probe into Google searches. link

-Is Coors marketing its beer in PG-rated Tron: Legacy? link