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Archives: December 2010

Thursday Odds and Ends

-PJA Advertising CEO talk about the “dark side of agency life.” link

-Websites ally against Google in the local ad war. link

-10 tips on how to use the C-word, meaning crowdsourcing. link

-Groupon has closed about half of its $1 billion round of funding. link

-BP easily took the top spot in Consumerist’s biggest business debacle of 2010 list. link

-A U.S. district judge shoots down a Board of Health directive that requires displaying graphic anti-smoking ads in NYC. link

-Hey, look who’s accepting applications for a 2011 Summer internship. link

-Steve Hall makes the natural transition into writing about “sexy advertising” for Playboy’s SmokingJacket.com. link

Thanks everyone for a great 2010. Wishing all of you a Happy New Year. We are off tomorrow but will be back in full form on Monday, January 3. Onward to 2011!

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Case Study: How a Creepy Idea Became a Viral Hit

Art director Breno Costa and copywriter Guilherme Souza were given a fairly straightforward assignment when they left their native Brazil to join Brother Ad School in Buenos Aires: create an ad for Mattel brand, Matchbox. What resulted was something no one ever expected: a Matchbox calendar featuring stripped down Barbie dolls in some, uh, interesting poses.

Mattel cross-promotion aside, the product created a few ripples across the blogosphere and global media, with one of the main debates being whether this was porn or not (we’d go with ‘this is a silly debate’). Guess the lads were looking for a little extra credit with their homework. The case study above basically explains it all, and at least they give us a schmaltzy version of Aqua’s “Barbie Girl” rather than the poppy-as-hell original.

Most Popular Stories on AgencySpy of 2010 (Fin)

It’s come down to this, people, the final two items that snagged more hits, page views, what have you than any others this year. We’d like to take a quick moment to thank you all for continuing to read AgencySpy and keep the site thriving. We’ve wavered at times, soldiered through staffing changes and got bombs lobbed at us in the comment threads (when bombs weren’t being lobbed at the subjects of the posts themselves) but we’re continuing to improve and trying to be a thorn in the industry’s side. We can’t win all the time, and we do take your suggestions/hate to heart, so we’ll do our best to be bigger and badder next year, hopefully uncovering more truths and poking fun at an industry that takes itself way too seriously in the process. Anyways, I digress. On with the show…

#2: Behold: The Social Media Sobriety Test


#1 after the jump…

Read more

Xmas Hangover Edition: Where Goodby & Silverstein Do Sonny & Cher

Though the sight of Jeff Goodby and Rich Silverstein in drag is a bit startling at first, you eventually warm up to the GS&P namesakes’ rendition/butchering of “I Got You Babe.” The iconic creative duo have quite the sense of humor, whether tweaking the lyrics to Sonny & Cher’s karaoke staple a tad, riding bikes together in Palm Springs or just getting naked. Yep, their bond is that bizarre. While they give it one hell of a shot, we think the pair faces some stiff competition from these ladies.

WPP Ends Year with Another Acquisition

Sir Martin Sorrell closes out 2010 with the announcement that his WPP acquired U.S./U.K.-based operation, Blue State Digital, which develops campaigns not only for corporate brands (HBO, AT&T, etc.), but works on political initiatives as well as fundraising efforts for nonprofits and cultural institutions.

The six-year-old BSD seems to takes its name seriously as it was the digital firm behind 2008′s “Obama for America” online campaign and does work for the Edward R. Kennedy Institute for the United States Senate among several others. In a statement regarding the acquisition of BSD, which will be housed within the WPP Digital arm, the holding company’s EVP, public relations and public affairs Howard Paster says, “I’ve witnessed first-hand Blue State Digital’s political prowess and I am very impressed by their ability to take their political and organizing skills and apply them to a wide array of challenges. Providing services that span the political, not-for-profit and commercial worlds is not always easy, but BSD masters it. They are a welcome addition to WPP Digital.”

BSD currently employs 130 people across offices in Washington DC, Boston, New York, Los Angeles and London.

Thursday Morning Stir

-Facebook usurps Google as “most visited site of the year.” link

-TBWA\Tequila parties like its 1985 (above). link

-Telegraph offers its own list, this one being top 10 biggest spending U.K. advertisers in 2010. link

-Crispin’s Matt O’Rourke goes into soliloquy about his bike. link

-The New York Times spotlights Seventh Generation, which ended its relationship with Carmichael Lynch earlier this year. link

Wednesday Odds and Ends

-Forget D-Wade. Saatchi & Saatchi Prague taps Chuck Norris for its T-Mobile campaign. link

-Planters and Chevy are two of Forbes.com’s comeback brands of 2010. link

-Here’s one list of “most impressive” mobile advertising campaigns of the year. link

-How about the best and worst startup logos of 2010? link

-Buenos Aires-based digital agency Intacto wishes you a Happy New Year. link

-One Utah lawmaker is proposing ads on school buses to fund cash-strapped districts. link

-Groupon files to raise up to $950 million. Your move, Facebook. link

-Meanwhile, the aforementioned social network writes new rules for in-app ads. link

-iPad magazine sales are dropping. link

Lemonade Detroit: A Status Update

During the course of 2009-10, we did our fair share of coverage on Lemonade, the film made by PleaseFeedtheAnimals proprietor and former Arnold copywriter, Erik Proulx. But we’ve somewhat overlooked its upcoming sequel, Lemonade: Detroit, as well as Proulx’s approach to funding and getting word out about the film. It’s been going on for a few months now, but in case you weren’t aware, Proulx has been offering up individual frames of the film for $1, a second’s worth for $24 and a whole minute of Detroit for $1440, giving those who purchase IMDB credit as a producer on the project.

So far, 1,017 producers have funded over 25,000 frames, and until Dec. 31 (that’s this Friday if you’re without calendar), Blue Cross/Blue Shield of Michigan will match every frame you fund. Yes, it’s technically crowdsourcing, but in this case, at least we don’t shudder after saying the dreaded C-word.

Year-End Poll: Which Was the Best CCO Appointment of 2010?

Ah yes, another day in the last week of 2010, another poll. We’ve seen several new chief creative officer appointments over the course of 2010, and as per usual, all of them were met with equal amounts of praise and derision (ok, well, mostly derision). But we’re curious as to see who was the best fit and most likely to succeed in their post come 2011, whether it be spearheading major account wins, adding notable creative to staff, etc.. So we ask you, AgencySpy readers, which agency won out in terms of the CCO hiring spree this year? We’ve picked out a handful (sorry if we missed some) and of course there’s always the “None of the above” option to make it easier on you. Click the link below to partake and of course, feel free to comment as to why you made your choice. (P.S. We picked CCO’s at specific locations, so hence the lack of a Steve Simpson type, etc..)


Xmas Hangover Edition: Slingshot Has a Holiday Light Battle

Yep, it’s that kind of news week, folks. Since people don’t usually take down their Christmas lights until at least February, we figure we still have time to work in this recent battle that took place between the 5th and 6th floor of Dallas agency, Slingshot, which counts clients like Verizon, ConocoPhillips, Jack Daniel’s and McAfee. The last we heard from this digital shop, albeit indirectly, was in March, when tipsters were telling us that they were bleeding staff left and right. But hey, they’re celebrating, so maybe that’s a good sign? Anyhow, check out the shenanigans below while we wonder how/why Slingshot has the domain name DavidandGoliath.com. What’s the word, Mr. Angelo?

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