TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Archives: April 2011

Friday Odds and Ends

-TM Advertising launched its new website. link

-Edelman beat out other digital shops to become VW’s social media AOR. link

-What’s the cast of Mad Men up to during the show’s hiatus? link

-Ogilvy NY gets into the royal wedding spirit. link

-Gotham welcomed BBH alum Tenny Pearson as managing partner/group account director, Tyler Fonda as strategy director and Heather Baharestani as integrated producer.

-Lean Mean Fighting Machine creatives send a message to cocoa traders. link

-Someone really hates United Airlines. link

-Johannes Leonardo copywriters and apparent freedom lovers Ben Clare and Alex Romans (above) have been named winners of this year¹s U.S. Young Lions Competition.

 

 

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

Vail Takes Planning Director Post at 180 Amsterdam

After spending close to four years at W+K Amsterdam, Jonas Vail is heading over to 180′s Dutch digs to serve as planning director. While at W+K, Vail led planning efforts for EA Sports including its FIFA franchise and developed BASF’s global rebranding campaign (he says BASF “Good Chemistry” and FIFA 10 “How Big Can a Football Get” efforts are among his proudest work).

Though he’s been nestled in Amsterdam for the past several years, Vail has plenty of stateside experience, having served as an account planner at FCB then spending the next five-and-half years as a senior account planner at Goodby before heading to Europe to work at Saatchi & Saatchi London. So why the move now to 180? One of the reasons, Vail says, is the chance to work again with the agency’s CEO Kevin Dundas, who he was colleagues with at two other agencies and whose leadership he has “always admired and respected.” Vail adds, “We work too many ridiculous hours in this industry, so why not be surrounded by people you genuinely like, are inspired by, and respect? I hope to be that for people here as well.”

Most Popular Stories on AgencySpy from the Last 7 Days

Sprint Network Wants to Rename a Band

Meet Yerkish, a band with a name that “sounds like a Turkish yam.” No, you don’t need a “good” band name to make it big (see Green Day or Blink 182 for reference), but having a musical identity that rolls off the tongue goes a long way in marketing yourself. You also have to make good music, but that’s another story.

So, Sprint decided to help out our poor Denver-based foursome with a YouTube homepage takeover today courtesy of Goodby. Bringing to life Sprint’s “All.Together.Now” network idea (which gave us seizures in the past), the world now has an opportunity to rename Yerkish via crowdsourcing and hopefully send them on a trajectory toward fame and fortune. Hey, you’ve probably given up on touring the country in your sweet hair metal band by now. Might as well use that awesome band name you were saving for a rainy day and give it to a good cause. Credits (with a whole lotta creative directin’) after the jump.

Read more

R/GA Tries to Appeal to Foodies

Now that we’ve gotten a good look at its tattooed staffers, R/GA is introducing us to its foodies, namely those possessing some sort of unique interest in cooking. It’s part of a new series the “agency for the digital age” has unveiled on its Facebook page called Gusto and here, we’re introduced to characters/employees with Guy Ritchie-approved names like David “The Candyman,” Thiago “The Historian” and Will “The Butcher.” We personally like Thiago’s clip above, which features spliced footage and animation to explain his passion for “slow cooking.” Sure, it doesn’t rouse us like a quickfire challenge or Gordon Ramsay berating staff, but it’s a decent, quick diversion during the waning hours of the afternoon. Anyhow, check out Will slice up a pig’s head and David indulge his sweet tooth after the jump.

Read more

Grey NY Updates Digital Group, Golden Out

Well, it looks like the chief digital officer experiment didn’t quite work out as planned at Grey New York, as the agency has confirmed that it has parted ways with Josh Golden after just six months. We’ve been told by sources familiar with the matter that “it didn’t work out.” Golden joined Grey last September from Euro RSCG, where he was managing director, digital for three years.

Anyhow, Grey is moving on and bolstering its digital division with the hires of Marci Ikeler as director of digital strategy, Andy Bhatt as director of digital production operations and Ina Watkins as director of communications planning. Ikeler will join in May and most recently served as director of digital strategy at Publicis, where she worked on accounts including Citibank, Becks and Maytag. Bhatt, who will also join up with Grey next month, most recently served as MD of Domani Studios but also spent time as head of interactive production at both BBDO and W+K New York. Watkins is yet another BBDO alum who served as VP, engagement director on Bank of America at said agency.

 

Chiat\Day LA Gets to the Heart of ‘G’…We Think

With a little help from the Godfather of Soul James Brown and a handful of athletes including Kevin Durant and Serena Williams, TBWA\Chiat\Day LA continues to push the philosophy and product line of Gatorade’s “G.” The agency once again resorts to the three-phase motif of “The Before, The During, The After” and shows that within the sugary energy drink spokesperson lies the heart of a badass. Camp G tells us that this latest campaign “metaphorically examines the story inside the athletes.” Whatever the case, at least they’ve made some strides since 2009. Credits after the jump…

Read more

Friday Morning Stir

-Hearst startup unit Manilla tapped NYC-based Darling as its first ever ad agency.

-Leo Burnett Chicago gets in on Japanese relief support. link

-MDC Partners reported that its net loss narrowed in Q1. link

-Ogilvy launched another Tribeca Film Festival promo, this time installing an MTA subway replica in the heart of Charlotte (above).

-Hollywood-based shop Bird launched a full-service motion graphics department.

 

OMD Welcomes New CDO, Social Lead

Omnicom media unit OMD has appointed Rivers Cuomo doppelganger Ben Winkler as its new U.S. chief digital officer. Winkler, who assumes his new title on May 9, arrives from IPG’s Initiative,  where he spent the last two years as SVP, director of digital and oversaw interactive marketing efforts and digital programs for clients including Bayer, USAA and Hitachi. Prior to Initiative, Winkler spent well over four years at the Martin Agency, where he served as VP/director, interactive media.

On the social media front, OMD has tapped Colin Sutton to serve as U.S. director of its WOM practice, Word. Sutton joins from Group M unit M80 and most recently was part of the team involved with the decision to release VW’s ever-so-popular “Force” Super Bowl ad days before the big game. The end result of “the decision?” The ad accumulated 12.5 million views, 10,000 comments and 62,000 Facebook likes  fours hours before the Super Bowl started. So, guess he some reason to boast? Anyhow, Sutton’s other clients during his time at M80 included Audi and Microsoft.

 

 

Thursday Odds and Ends

-Here’s a compilation of Stephen Colbert’s classic product placements. link

-Y&R Chicago addresses house fires in a web campaign for the Red Cross. link

-A Lean Pockets spot from Publicis New York introduces us to milk pong (above).

-Sir Martin Sorrell‘s pay package skyrocketed more than 70 percent last year. link

-Barry Stilwell will be inducted into the AICE Hall of Fame on May 17. link

-Andrew Bell, MPC LA head of production (advertising), is stepping into the role of MD at the VFX/post house.

-Digital media agency Mediasmith promoted John Cate to EVP/COO.

-Ron Jeremy now has his own brand of rum. Your move, Jenna. link

-Bi-coastal prodco Washington Square Films signed commercial director/photographer Christian Witkin to its roster.

 

 

NEXT PAGE >>