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Archives: September 2011

This Week on the mediabistro.com Job Board: Mullen, The Knot, Sharethrough

If you’re looking for an account executive job, we have a fresh batch of them for you right here. The Knot, Mullen and Apartment Therapy all have AE gigs available. Meanwhile, Studio One Networks is hiring an account director, and Sharethrough needs an account manager. Get the details on these positions below, and find more advertising opportunities on mediabistro.com.

For more job listings, go to the Mediabistro job board, and to post a job, visit our employer page. For real-time openings and employment news, follow @MBJobPost.

Mediabistro Course

Management 101

Management 101Become a better manager in our new online boot camp, Management 101! Starting October 27, MediabistroEDU instructors will teach you the best practices for being a manager, including, how to transition into a management role, navigate different team personalities and more! Register before September 30 to get $50 OFF with early bird pricing. Register now!

Friday Odds and Ends

-The General Services Administration hits up YouTube). link

-So, Ogilvy did this for Coke Zero (above). link

-WPP and TRA’s court-ordered mediation is all for naught. link

-Bond #9 launched the “I Love New York” website. link

-FCB alum Ivan Arbitman joined R/GA as chief information officer.

-Is Amazon ready to buy Palm? link

-Step aside Microsoft, IBM takes over with the silver medal. link

 

Let’s Play the Game of Agency Obfuscation

And now, we introduce your favorite new Friday game that will waste 10 minutes of your time. But, hey, that’s 10 minutes closer to the weekend, right? You’ll thank us in 10 minutes.

This diversion comes from Larissa Hayden, an engagement planner at Tribal DDB, and her co-workers. Developed during her last days at the agency (where to next?), the Agency Obfuscation Game lists 21 word riddles, where players must guess the corresponding ad agency. Por ejemplo, “Fruit Amphibian” would be StrawberryFrog. Easy, yes? Well, how about “bad thing that could happen to a car, and what you do after it,” smart guy?

Play the game here, and feel free to post your score out of 21 or add additional riddles in the comments section. See, advertising nerdery can be fun!

Most Popular Stories on AgencySpy from the Last 7 Days

Boutique Call: This Agency Made $80 Million in Three Years

Welcome the world of Grok, which despite its rather questionable name, explains, “comes from a word in Robert Heinlein’s Stranger in a Strange Land, which means ‘to communicate with deep empathy; to understand
(someone or something) profoundly or intuitively.’” So, who founded this shop, you might ask? Well,  Julie Bauer, Steve Landsberg and Tod Seisser, the last of which served as CCO at Saatchi & Saatchi New York. Seisser, if you need to know, spent six-plus years as CCO of Saatchi NY, while Bauer was a client/strategy exec at the likes of Ogilvy and Saatchi.

Here’s a statement from Bauer, which reads, ““Our very first assignment as an agency was a small project for Estroven, back when it was owned by Amerifit Brands,” said Bauer. “Amerifit was acquired by Martek which was, in turn, acquired by DSM. Throughout all these changes our responsibilities grew based on a record of outstanding sales results and a relationship built on trust. Today, they’re one of our most valued clients.” The full-service Grok, which resides in NYC’s Flatiron District, says it “saw their company grow from three to 20 employees and nearly $80 million in billing.”

Heineken, W+K Bring Broken Social Scene to Occasionally Perfect Chicago

Last month, W+K and Heineken turned a NoHo billboard into an outdoor music venue for TV on the Radio (much to the chagrin of Shiner). Well, it seems as though Heineken’s “occasionally perfect” combination of indie rock and imported beer is going on a nationwide tour, with its second stop in Chicago’s Wrigleyville neighborhood.

Home to the never perfect Chicago Cubs, Wrigleyville is not as full of hipsters and indie nerds as the above video suggests. In fact, its three chief exports might be backwards trucker hat-wearing tourists, STDs and Rufinol. But, it turns out that all you need is popular Canadian indie rock band Broken Social Scene to get bespectacled music fans to brave the cruel weather and travel from Wicker Park, Bucktown and Logan Square to Wrigleyville against their better judgment. After all, the area surrounding Wrigley Field is commonly viewed as being Old Style country, and many Chicagoans (at least Wrigleyville residents) will tell you with great certainty that Old Style is somehow from the Windy City despite the type on the can saying otherwise.

In any case, thousands of fans showed up to the billboard on Wednesday night, despite the cold weather, to rock out with a solid live band. A couple people even danced, which is a rarity in Chicago. So, credit Heineken for at least getting a few disengaged people to jump up and down for a while.

BBDO Picks Up HP’s U.S. Printing Biz

Sources familiar with the matter tell us that BBDO New York has taken over as the de facto agency for HP’s U.S. printing business. The agency had been working with Omnicom sister shop Goodby on the domestic printing account, but now, it fully rests in BBDO New York’s hands. Don’t worry, GS&P fans, the San Francisco agency is still very much invested in HP and it did not “resign” the account as some tipsters alleged. But seeing as BBDO had already handled the brand’s global printing work, the transition makes sense we suppose. When asked for comment, BBDO referred all inquiries to HP.

Don’t Forget to Dress the Part for ‘Steve Jobs Day’

On October 14, get ready to bust out your black turtleneck, jeans and specs as creative director Todd Slutzky, who works out of Atlanta-based Studiocom, is celebrating the legacy of now-resigned Apple don Steve Jobs by, what else, dressing up as him. Slutzky, who has ordained that Friday as “Steve Jobs Day,” tells us, “I had the idea and my agency has been generous enough to support me in [bringing] the project to life. It was born from the sincere acknowledgment about what a tremendous affect Steve’s work has had on my life and career and on the lives of so many others in our field and many others.”

To promote this “event” of sorts, Slutzky and his crew have also created Tumblr sites that look back on Jobs history and, of course, cats. Now, we just have to figure out if this tribute is better than what the Pantless Knights came up with.

Friday Morning Stir

-Mr. Youth is celebrating CollegeFest in Boston. link

-What’s the #1 mistake business make on Facebook? link

-Zeus returns in new ATTIK-created spots for Scion (above). link

-CHI team Matt Pam and Simon Hipwell have split for M&C Saatchi London. link

-J.P. Morgan could care less about Kindle Fire. link

-Never mind the Klout, here’s Kred. link

Thursday Odds and Ends

-Who’s going to Battle of the Ad Bands? link

-So, those guy behind Foursquareopoly have renamed it Metropoli and need some funding (above). link

-The Silicon Valley Film is honoring Pereira & O’Dell’s work for Intel + Toshiba. link

-Can J-Lo sell Fiats? Yeah, good luck with that. link

-Bayer is reconsidering its media business. link

-The IAB has some sunny statistics about U.S. online advertising. link

-Twitter ad sales are set to triple this year, but that’s still not enough apparently. link

-Draftfcb, MediaVest and Vibrant are ready to ride to raise money for MS treatment/research. link

-We guess this is one way to leave a bankrupt company. link

 

 

 

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