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Archives: October 2011

Monday Odds and Ends

-Amsterdam Worldwide was named AOR for “super-yacht” brand, Feadship.

-Chicago-based prodco Radar Studios signed commercial director AK the Director and VFX/directing duo COPA to its roster.

-Here’s one lady’s advice on how to increase your Klout score. link

-Can we expect a little cleaning house in the advertising technology sector? link

-Yes, there is a Negative Tweet Eliminator thanks to Mentos. link

-Here’s a nice rundown of what happened at Silicon Valley’s RightsCon. link

-Shanteka Sigers was promoted to SVP/ECD at Austin, TX shop, Sanders\Wingo. link

 

Happy Halloween, everyone!

 

 

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Blink and You Might’ve Missed Him: Ogilvy’s Kottmann Splits for DDB

Well, we have to say this is up there on the list when it comes to shortest agency stints, especially in terms of high-level positions. Barely three-and-a-half months after signing on at Ogilvy as senior partner, MD in its planning department, John Kottmann has packed his bags and moved to Chicago to join DDB as chief strategy officer. In a statement, DDB Chicago CEO Peter McGuinness offers the usual lathering, saying, “In an industry that’s increasingly about ‘cool and shiny’ downstream tactics and channels, John’s about all that, plus he’s about upstream business and brand-building ideas.  Moreover, he’s got the gravitas and intelligence to not only explain them, but sell them.”

During his rather brief stay at Ogilvy, Kottmann specifically worked on new business planning as well as notable accounts including AmEx and Gap. Prior to Ogilvy, Kottmann spent the majority of his career at McCann, where he last served as EVP/CSO and helped the agency win the U.S. Army account back in 2005 and also served as global planning director on MasterCard during his run.

Honda Honors Facebook Fans with Hand-Carved Pumpkins

Pictured above is a pumpkin portrait of Ryan Rachko, one of eight of Honda’s over 1.3 million Facebook fans who the auto brand honored with a jack-o’-lantern courtesy of Maniac Pumpkin Carvers. Last year, a few Facebook fans paid tribute with Honda-themed pumpkins, which in turned inspired the “True Love Can Be Scary” Facebook photo gallery. As a thank you, Honda and agency RPA’s used the social media campaign “Honda Loves You Back” to create a new gallery featuring the orange mugs of last year’s carvers. Over two years in, “Honda Loves You Back” shows no sign of slowing down, and props to Honda and RPA for consistently finding news ways to use social platforms to extenuate the brand’s devotion to customer service.

While we’re on the subject of Honda and RPA, we would be remiss not to give some mention to Honda’s surprise parade last Thursday for Maine resident Joe LoCicero, whose odometer on his 1990 Accord hit the million-mile mark (or at least 999,999). The celebration included a congratulatory airplane banner, three local marching bands and, as one would hope, a brand new set of wheels. Peep the parade video below.

Op-Ed: Christmas For the 99%

 

HUGE senior marketing strategist Josh Seifert has been busy this October and on the last day of the month, we present you with a little Halloween breather via his latest effort, in which he discusses how brands will attune their holiday messaging now that we’re in the Occupy Wall Street era. Take it away, Josh.

Ever since Gap seared comfy sweaters into my heart with dancing and jingles, holiday has been my favorite of all the advertising seasons. And, of course every year it seems to start a bit earlier -  the West Elm here in DUMBO has been experimenting with Christmas tree window displays since late last week. But with 99 percent of my neighbors protesting lost jobs in Zuccotti Park, I’m curious which companies, if any, will seek to align their holiday messaging this year with a more sober outlook harnessing people’s very real economic anxiety. Most likely, I expect we’ll get the usual boisterous and celebratory approach with more focus on deals and bargains deeper than ever. And who could argue with that?

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BBH Creatives’ Costume Idea: Google Street View Guy

Since it’s our favorite holiday of the year, you’ll have to pardon us if the Halloween-themed coverage is a bit excessive, but then again, who cares and shame on you if you do. Anyways, here’s a possible contender for some sort of top Halloween costume prize that comes to us from BBH NY’s Brian Moore and creative partner, Mark Svartz. The “interactive costume” pays homage to Google Street View and has been renamed, appropriately enough, Google Street Boo. Moore and Svartz’s creation, which comes complete with map tracker and live streaming video that doubles as “street view,” will be represented tonight as the pair’s streaming live from NYC’s massive Halloween parade in Greenwich Village. Check out a “how they did it” clip after the jump.

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5 Things You Need to Know This Week: Halloween!

In a spooktacular, ghoulicious episode of “5 Things You Need to Know This Week,” we count down our five favorite Halloween costumes. With special appearances by Beyoncé, Blake Lively, Brian Williams, and Brian Williams.

For more videos, check out Mediabistro.tv, and be sure to follow us on Twitter: @mediabistroTV


It’s Halloween, So Let’s Watch the Year’s Best Free Online Webcam Stalker Film

The above creepy film comes from ZBros Productions, a quartet of NYC ad creatives including JWT’s Stefan Havercamp, BBH’s Jan Jaworski, Grey’s Tom Kropp and Mcgarrybowen’s Branden Kramer (of the Situation Shirt fame).

Based on actual events, “Webcam” follows a young girl who, unbeknownst to her, is being watched by a creepy dude who’s hacked her webcam. And, given that it’s filmed completely from the perspective of the villainous stalker, it can be quite unnerving watching something from such a voyeuristic perspective, especially when the young girl dances around in her underwear and gets intimate with a male suitor. Basically, if your boss catches you watching this at work and doesn’t understand that it’s a “film,” you will look like a total perv. With this in mind, exercise caution when viewing “Webcam” in the workplace.

“Webcam” is a PSA of sorts, as statistics at the end of the film are used to warn viewers of the pervasive amount of webcam hacking that takes place online. After watching, you’ll probably think twice the next time you leave your laptop open. Remember, if the light next to your webcam doesn’t come on when in use, stop, scream, and run to your nearest Apple Store. That’s where the victim in “Webcam” went wrong. Credits after the jump.

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V&S Shows Off Two Years’ Worth of Work (Updated…Again)

Has it been two years already since John Winsor, Evan Fry and Claudia Batten launched Victors & Spoils? Time sure does fly, and apparently enough so that the Boulder-based crowdsourcing crew is ready to unveil an epic showreel of their own. But according to notes posted on The Denver Egotist, the seven-minute clip above is a rough cut and is “still missing Smartwool and Virgin America Provocateur digital initiative walk-thrus.” Don’t worry, we believe there’s still enough material here for our audience to weigh in on.

Update: Wow, that didn’t take long. As you can see, it appears someone caught wind at Victors & Spoils and has taken the video private. Well, if you’re looking for some sort of showreel from the V&S camp in the meantime, there’s this work for Virgin and a “Liberation” spot for Harley-Davidson.

Update 2: Aaaaand, it’s back up and running…for now.

Mullen Gets Sucked into World of Robotic Vacuums

Sorry, couldn’t resist. Boston-based Mullen tells us that it’s been named North American AOR for iRobot, which has nothing to do with the mediocre Will Smith sci-flick but is instead a company that creates robots for home cleaning. The Jetsons (and to a lesser extent, Small Wonder) was way ahead of its time, wasn’t it. Anyhow, back to the point. As AOR, Mullen will be responsible for brand messaging and advertising for iRobot’s home products including the Roomba vacuum (above), Scooba floor-washer and the Looj gutter-cleaning robot.

Mullen beat out two other undisclosed agencies for the iRobot business, which is still being handled internationally by London-based shop, BPL (which was previously responsible for North America as well).

Chris Baker’s Latest Project: An Internet Intervention (of Sorts)

Our old pal Chris Baker, he of “M. Night School” and “Letterbombing” fame, has launched yet another amusing project, one that lets you call out your friends, family, enemies and frenemies for all their internet no-nos. Baker and his cohorts including his old BBDO NY chum, Pete Marquis, and designer/writer Mike Lacher, have appropriately dubbed the project “Internet Time Out.”

There are several popular time outs already listed including “You used hashtags in an email” and “You won’t stop using Internet Explorer 6.” You can pick and choose and send them to those you know who are guilty of such online crimes.  After all, you’re doing it for their own good.

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