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Archives: November 2011

Wednesday Odds and Ends

-Starcom MediaVest Group restructured the leadership of its digital content creation unit, LiquidThread. link

-Global indie holding company Project: Worldwide welcomed Jeff Rutchik, Sharon Napier and Mike Rossi as part of its Strategic Leadership Team.

-YouTube delves into analytics. link

-Who’s ready for a $2 six-inch Subway sub? link

-AKQA and non-profit org Pencils of Promise have teamed up to promote global literacy and education. link

-Martin Agency/Team Detroit alum Tania Staykova joined prodco Stardust’s New York office as executive producer.

-Burger King’s fries are still horrible and this McGarryBowen spot doesn’t really sway our opinion. link

-1stAveMachine signed director Nico Casavecchia to its roster.

-Redbook wants to end “mom guilt.” link

-WDCW partner Court Crandall says that out of the 3,000 commercials he’s been involved with, this may be the one that means the most. link

-Here’s one for the Chevy-loving dad (above). link

 

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Let’s Remember Movember One Last Time

Since it’s the last day of November and all, let’s celebrate the annual men’s health awareness drive that is Movember by showcasing some more cause-related work from agencies we didn’t initially mention. The “Movetica” work above comes to us from “MoKinney,” which should be enough of a reveal as to what agency’s behind the effort. Here’s another MoBro pic below.

N0t to be outdone, SapientNitro, self-promo shitstorm notwithstanding, raised $25K throughout the global network with the help of various campaigns including this, that and the clip below.  Good on ya, folks.

We Hear: Graham Mills No Longer MD at Digitas Health?

As the media world continues buzzing about Digitas CEO Laura Lang‘s move to Time Inc. (which we’ve been told “took everyone by surprise” when it was announced on Oct. 27), we’ve also been hearing from multiple sources that there’s a little transition occurring in the Publicis/VivaKi agency’s Health unit. Word on the street is that after a year of taking on dual roles as ECD/managing director, Graham Mills is no longer serving as the latter and now, Rich Newman “takes on sole reins” as as the Philly-based agency’s MD. Mills, who’s been with Digitas for six years and has served as the Health unit’s ECD for over three, will maintain his aforementioned title while Newman continues on as SVP/managing director, which he assumed back in May of this year.

Update: From what we’ve been told, Mills is still the ECD at Digitas Health.

 

Todd Grant Heads to D&G

In case you needed an update, former Cole & Weber United ECD Todd Grant, who parted ways, or vice versa, with the agency to take some “time off” nearly two years ago but eventually wound up at CP+B, is now a creative director at El Segundo’s David&Goliath. Grant spent the last year at CP+B and worked on Jell-O, BK, Microsoft and Burger King.

D&G seems to work in mysterious ways–well, maybe not so mysterious as we’ve learned from other agencies–as he was already a CD on new Hardee’s work at the indie operation. We guess the trial period is over and D&G feels safe enough to officially recognize him as a staffer. Anyhow, Grant will partner with Jason Karley and John Battle, who were hired and promoted earlier this year, respectively, as creative leads on Carl’s Jr., Hardees, the California Lottery, new business and other projects.

 

Santa Takes a Ride on a Norelco, Again

This year, agency Walton Isaacson teamed up with re:think Studios to bring a modern update to Philips Norelco’s classic stop-motion animation Christmas commercials from decades past. How iconic was the image of St. Nick sledding down a hill on a Norelco electric razor-head? Take, a look at a 1970s spot posted on YouTube, and you’ll see commenters saying things like “From the ’60s onward, these commercials with Santa on the shaver meant Christmas was coming…true classics!” It was to an older generation what a “Claymation Christmas” (featuring the California Raisins) was to mine.

Of course, Norelco’s razor design isn’t the only thing that’s changed since the 1970s. Utilizing new advances in 3-D design, modeling and animation, Walton Isaacson, re:think and So-Cal based animation studio BixPix Entertainment have churned out a sharp-looking modernization of the spot, and this time around the Philips Norelco Sensotouch 3-D (with a rocket booster?) stars and Mr. Claus’ chosen means of transportation. And, for yet another year, Santa Claus is granted the ability to give presents and a shave to good children around the world.

Op-Ed: The Big Box E-Commerce Evolution

 

HUGE senior marketing strategist Josh Seifert continues on the holiday theme with his November installment, this time looking back on the Black Friday/Cyber Monday that was and discussing the big box stores’ embrace of e-commerce..or lack thereof. Take it away, sir.

After record breaking sales numbers for both Black Friday and Cyber Monday, it seems that America is still going to turn up for the holiday shopping season this year, despite the state of the economy. Retailers’ efforts to create urgency with deals and expand the shopping window as wide as possible were all that it took. Wal-Mart certainly wins the Biggest Spectacle superlative, as usual. With news of its pepper-spraying “competitive shopper,” it’s become hard for me to watch their ads without juxtaposing them with everyone’s favorite mace meme.

I’m still looking forward to seeing great TV spots this season, but in the meantime, it’s been exciting to watch retailers’ increased digital during the holiday shopping season. On the social front, JC Penney’s decision to buy promoted tweets against “Target” keywords could represent a turning point for social media advertising. With competitors starting to take a more aggressive approach in social, marketers may well be forced to take social advertising more seriously, elevating it to the level of search and online banner ads, as a critical digital media channel.

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The Meme That Won’t Die: Creative Director Version

Oy, here we go again. The Junior Art Director meme created by Jamie Gurnell and Michael Hagos (and featuring the smarmy mug of Four Eyed Fred) has now mutated/evolved into creative director form. We do appreciate the shout-out, though, and truth be told, a lot of the copy seems ripped straight from your usual AgencySpy comment thread. We were expecting about 50 versions of “hack” but we can wait.

Gob Gets Job as AT&T Pitchman

Arrested Development star Will Arnett, who’s no stranger to commercial work having served as the VO on GMC truck ads and co-creator of those Orbit shorts along with Jason Bateman, hams it up in a new holiday campaign from BBDO for AT&T dubbed “You’ve Got a Case.” Here, the comedic actor plays a lawyer-for-hire named Kent Wesley and plugs the telecom giant’s 4G smartphone/Facebook app with a bit more cockiness, charm and pizazz than chubby Luke Wilson. It’s everything you’d expect from the man who’s resurrecting his classic role as Gob in the near future thanks to Netflix. Credits, which will tell you that is not the handiwork of new AT&T creatives Rick Ardito and Grant Smith, after the jump.

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Wednesday Morning Stir

-Is Sir Martin Sorrell calling the kettle black? link

-JWT vet Bill Cronin was named VP of marketing for USA Today.

-Bumble Davis and James Alexander joined the commercial production department at Framestore.

-Let’s just call this a Tumblr tumble. link

-Starcom MediaVest and Mindshare are going toe-to-toe for the global Heineken media biz. link

-Yes Virginia, there is “life after Santa” thanks Saatchi & Saatchi New York (above). link


Tuesday Odds and Ends

-A creative director at Chiat LA wants to help the kids and honor Steve Jobs at the same time. link

-Dallas-based digital shop Rocket Red was named AOR for something called Glowpoint.

-Non-profit org LA Inc. appointed Campbell-Ewald as its AOR.

-Facebook settled an FTC complaint over 2009 privacy breaches. link

-Cyber Monday did quite alright. link

-Director Philippe Andre joined the roster of Biscuit Filmworks for North American commercial representation.

-ADC Gold Cube-winning filmmaker John X. Carey signed with digital production studio The Famous Group.

-Former Google exec Chris McCarley joined Virginia Beach, VA-based BCF as account supervisor/digital planner.

-Colle+McVoy and Rumble give us a new Purina spot (above).

 

 

 

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