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Archives: January 2012

Tuesday Odds and Ends

-The BBB accuses LG of false advertising. link

-Lexus is ready to unleash “The Beast” in its first Super Bowl commercial (above).

-Carmichael Lynch has been appointed as strategic/creative advisor to the National Baseball Hall of Fame in Cooperstown.

-USA Today‘s Super Bowl Ad Meter is getting a social facelift. link

-Mullen is back with an all new Brand Bowl. link

-Austin’s Vendor, Inc. picked up the Tillamook cheese broadcast/print business, which was previously handled by mono. Digital work remains with Hello Design.

-Milwaukee-based, digitally-focused agency Layer One Media opened up shop in Chicago’s West Loop neighborhood.

 

 

 

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One of the Girls Behind the ‘Married’ Campaign Talks Spotify

You might remember Miami Ad School alum Charli Hoffman as the better or worse half of that hire us or we’ll get married pair from months past. Now, the young lady is telling us how to “Spotify your status” as you can see from the clip above. Frankly, I’ve hated Spotify since the mandatory Facebook integration, so it makes yours truly glad to be grandfathered in before such things were necessary. Anyhow, those of you willing to be more social media-savvy can get a gander at what she’s talking about above.

We Hear: CDM Cuts?

Cline Davis & Mann may not be the sexiest of names when it comes to the agency world, but figured we’d tell you that the global agency, which has a client roster ranging from Pfizer to Bayer HealthCare, has cut 10-15 percent of staff according to sources familiar with the matter. Apparently, there was a meeting called in the last few days to discuss a “new organizational structure” and those that were affected included CDM and CDMi New York as well as development team Link9, and the network’s San Francisco office might possibly be closing. Of course, we’ve reached out to the CDM higher-ups on the matter but have yet to hear back.

The 54th Annual Grammys: Starring a Bon Iver Leaf Monster

Last year, the folks at TBWA\Chiat\Day LA used animated, biographically-focused TV spots to preview the 53rd Grammy Awards. Judging by the above spot, the agency seems to be employing “if it ain’t broke, don’t fix it” mantra when it comes to marketing the 54th installment of music’s biggest night.

Though Bon Iver is not performing at the Grammys, the band is nominated for Record of the Year, Song of the Year, and Best New Artist. Also, the band’s history is one that quickly found its place in folk music lore. Even passive fans know how singer/songwriter Justin Vernon started his project in humility, writing mournful songs from his parents’ cabin during a cold Wisconsin winter. To the ghostly sounds of the band’s track “Holocene,” a snowy scene evolves into a silhouette of Vernon and his guitar.

Could this be the year that Bon Iver becomes a pop sensation, played on Top 40 stations around the country? Well, you have to remember that the Grammys are now finally attempting a stab legitimacy, and Arcade Fire’s Album of the Year victory last year could be a sign of things to come. Bon Iver’s “We are Music” spot is one of four, with the others focusing on pop crooner Adele, middle-aged rockers Foo Fighters, and the worst thing to happen to music in 2011, dub-step phenom Skrillex.

Absolut Captures India in a Bottle

From Absolut and SapientNitro India comes a new, interactive experience that turns empty liquor bottles into audible art.

Now, we know it hasn’t been long since we covered an Absolut campaign that aimed to align the popular vodka brand with a distinct culture. But, while EVB took Absolut Miami to the web for an interactive experience, SapientNitro India settled on a more tangible means of bringing India to life. The art installation, which debuted during the India Art Fair at NSIC Grounds Okhla from Jan. 25 to Jan. 29, emits sound when a person “eavesdrops” onto  a bottle.

As the release suggests, one’s experience with the installation is dependent on what cultural norms they bring with them. “The work draws inspiration from the ‘unseen’. The Indian ideal of a spiritual quest that is not visual or outward looking, but seeks to create an experience within.”

For those techies wondering how they did it, SapientNitro used “open source micro controllers with custom electronics, ultra-sonic range sensors and monaural speakers. The bottles, ten in all, are mounted on a 17.3 ft 1.2ft shelving structure of wood, glass and resin.” Now that you have the specs, feel free you create your own similar empty bottle display in your garage. After all, it’s art. Credits after the jump.

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Op-Ed: Brands Score Big Using Social on Game Day

Our Super Bowl-related submissions continue to roll in, and today, we veer from the party scene to the social one as Brian Cavoli, an MPG/Carat alum who currently serves as director of marketing at WOM shop BzzAgent, discusses social media measurement come game time.

Social media gets a lot of attention this time of year. Early in January, every social media guru shares predictions for the year about what’s ahead for Google+, Facebook and the next great social sensation. Now at the end of the month, Super Bowl advertisers take over with talk about video contests, ad hashtags and Facebook games to extend the life of their message beyond their 30 seconds of glory in the big game.

30 seconds during the Super Bowl goes by fast and it can be easy to miss. Especially if nature calls, or if a chipful of con queso dip spills on your friend’s new sofa (sorry Steve). Advertisers need to make sure their 30 seconds are memorable. But being memorable is hard. Looking at Nielsen’s Top 10 most-recalled Super Bowl ads for each of the last four years shows just how little people remember.  Just four companies – Doritos, Budweiser, GoDaddy and Pepsi – made up 75 percent of the memorable ads during this period. That’s tough competition, kinda like the New England Patriots of advertisers.

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And Finally, The Sh*t Ad Agencies Say

Barring any earth-shattering, groundbreaking addition to this tiring meme, we assure you that we will put the Shit blah blah says to bed with this submission from New York-based shop Bold Worldwide. We’re imagining the dialogue within isn’t too overstretched, but if folks at agencies really talked like this on a regular basis, it makes us that much more proud/relieved to be working from the outside looking in. Play on, players.

Tuesday Morning Stir

-A five-year-old offers her instant impression of notable logos (above). Maybe you could learn a thing or two.

-With its IPO reportedly fast approaching, Facebook builds its lead in online display advertising. link

-Speaking of the social network, Definition 6 launched a “Timeline Movie Maker.” link

-Wal-Mart is integrating its merchandising and marketing teams. link

-Along with its new logo, JCPenney wants to become more Apple Store-ish. link

 

Grey Promotes Livingston, Forms Possible Worldwide Partnership

Don’t sound the death knell for Possible Worldwide just yet. Though the Austin office might have disappeared and some of its top execs have defected in recent months, the WPP interactive operation is still thriving according to a memo penned by Tor Myhren and Michael Houston, president/CCO and managing director, respectively, of sister agency Grey New York. It appears that a “strategic partnership” has been formed between the sibling shops and as part of Grey NY’s increased focus on digital, the agency promoted five-year vet Doug Livingston (pictured) to EVP, director of digital integration while also solidifying its digital leadership. But why spoil the rest, read on in full after the jump.

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Monday Odds and Ends

-Car buffs Jerry Seinfeld and Jay Leno will stop at nothing to be first in line for the NSX (production commencing in 2015) in Acura’s first Super Bowl spot (above). The ad comes to us from RP& and director Craig Gillespie. link

- In  “we were totally not expecting this” news, CP+B’s PR chief, VP, etc. Katie Kempner takes issue with the recent Slate piece about her agency. link

-Which digital agencies lead the pack when it comes to mobile marketing expertise? link

-Do you want to “Get on the Shelf” at Wal-Mart? Well, you have less than a month. link

-McDonald’s is narrowing down agencies in its NY co-op review. link

-Canadian hardware/gardening brand Rona tapped Sid Lee as lead creative agency.

-Has anyone in Chicago seen Groupon kiosks? link

-The One Show, Interactive and Design submission deadlines have been extended to Feb. 10. A $50 late fee applies to entries creative after Jan. 31. link

-Director Mark Palansky signed with L.A. prodco BRW USA for commercial representation.

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