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Archives: February 2012

Wednesday Odds and Ends

-Anomaly NYC introduces a Facebook brand Timeline for Captain Morgan USA. link

-Carmichael Lynch wants to create the world’s longest digital snake (*shiver*) via Twitter as part of a project for the Denver Museum of Nature & Science (image above). link

-Today is Leap Day in case you forgot and Embassy Suites is joining in on the, um, fun. link

-Which NBA All-Star sponsors got the most social buzz? Here’s an infographic to help you out. link

-Cannes Lions and the Bill & Melinda Gates Foundation have teamed up to launch a “communications challenge.” link

-SoCal-based prodco WoodShop signed director Marcelo Petrella for commercial representation.

-M&C Saatchi celebrates the Getty’s longstanding ties to the art world. link

-Online ad spending for President Obama‘s reelection campaign has topped the $10 million mark. link

 

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Iain Tait Gives Us an Exclusive Look into ANDY’s Judging…in Hawaii

Iain Tait, Wieden + Kennedy partner/global interactive ECD was gracious enough to provide us an exclusive sequel to Jeff Goodby’s tome from last year’s ANDY’s judging experience in the  British Virgin Islands. And now, for our 2012 ANDY’s Diary post, we give you a diary entry from Tait, who probably spent a hellacious week in Kauai, Hawaii. Take it away, sir.

As an advertising award, the ANDYs are pretty unique. It’s one set of judges that presides over work from the entire industry. Most other shows have separate juries for different disciplines. These different approaches lead to quite different experiences and results.

The ANDYs are different in another respect too: there’s a core of jury members who’ve been fairly consistent through a number of decades. Someone jokingly referred to it as Oceans 11 — a core of stalwarts with new folks imported to deliver special skills depending on the theft they’re about to perform. I don’t think that anyone was suggesting any kind of robbery, but I couldn’t say for sure.

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Op-Ed: Advertising Awards from Facebook?

Our pal Josh Seifert, HUGE senior marketing strategist, returns with his monthly diatribe, this time discussing, yes, the Facebook Studio Awards, which we’ve touched on in the past. Are they worthy, are they relevant or are they even needed? Drop your science, sir.

The concept behind the Facebook Studio Awards really hits the nail on the head. When everything in digital can be measured, evaluated and judged based on some sort of performance metric—rightly or wrongly—the existing crop of industry awards doesn’t fully recognize and celebrate what is actually successful in digital. Unfortunately, awarding marketers for using what you’re shilling is so self-aggrandizing as to be nearly meaningless.
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Guess Which Brand This Horror Short is Promoting

The folks behind this clip tell us that it’s one component in a campaign for a “fashion brand,” and though we’ve been made aware of which one it is, we’ll let you take a, er, stab at it (by the way, we may have leaked it to a friend or two yesterday, but we won’t say who). If you have five minutes to spare and dig horror flicks and/or urban legends, here’s an effort featuring four teens, mayhem and a killer caught on cam that was all shot in Barbican car park in London. We’ve been told “all will be revealed” soon as to where this is headed. Cue the spooky music.

With Doritos-Based Dish Launch Looming, Taco Bell Unveils New Slogan, Spot

By now, some, most or all of you have heard that Taco Bell is rolling out its Doritos Locos Tacos line (you might have seen this teaser), which will officially be available to appease your guilty-pleasure cravings nationwide come March 8. As part of the rollout of its new menu item, the fast-food chain’s agency partner Draftfcb Orange County unveiled a new spot called “Pockets” that was directed by Jake Scott and debuted during NBA All-Star weekend.

As you’ll see in the latest advert, Taco Bell is undergoing a rebranding of sorts that comes with a new slogan, “Live Mas,” which from the looks of it, will be emblazoned across all the brand’s sauce packets. Now, we’re just curious to find out if there really is a band called Slab Hauler. Credits after the jump.

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In More Barbarian News, Former Dos Equis Digital Team Joins Up

Who knew the Barbarian Group would have such a busy hiring week? Along with Adam Lau coming aboard, the Cheil-owned digital shop has confirmed that it’s also hired the New York-based creative team of Thom Woodley and Stephen Petronis as senior copywriter and senior art director, respectively. It looks like facial hair came into play as part of the hiring process as TBG tells us, “These guys are a top creative team and they both have very nice beards. Their magic is real and we’re excited to add them to our growing arsenal” (FYI, that’s Woodley pictured sans beard).

Thom and Steve as they’re known have been working together for years, joining forces on digital campaigns for Dos Equis (example), Lacoste and The Atlantic while at Euro RSCG NY/4D and most recently at Publicis NY on accounts such as Pepto Bismol. Check out their portfolio here.

And while we’re on the Barbarian topic, to follow up on yesterday’s Ryan McManus update, NYC design/strategy shop Hard Candy Shell confirms that the former TBG senior AD will be joining up with its production team in a few weeks.

 

Wednesday Morning Stir

-AgencyNet wants to celebrate Justin Bieber‘s 18th b-day tomorrow by setting a Guinness World Record. link

-San Francisco indie shop Swirl promoted Eric Perko to associate media director.

-Grey/Amalgamated/Mullen alum Scott Karambis joined SapientNitro’s Boston office as VP of marketing strategy and consumer insight.

-Former MediaVest SVP Jen Soch was named managing partner, global account director at MEC.

-Forget the McRib, let’s meet the McRibster. link

-Hong Kong and gender roles play a factor in a new Louis Vuitton short film (above). link

 

 

Tuesday Odds and Ends

-Prometheus/Alien/Gladiator/Blade Runner director Ridley Scott envisions a 2023 TED talk. link

-Somewhere, Hank Hill is rolling over in his grave (above).

-Coca-Cola veteran Elizabeth Coveney has joined Arnold Worldwide lead the McDonald’s business as managing partner/executive director. Coveney will be based in the agency’s Boston office.

-Former McCann Erickson CFO Michael Byrne has now assumed the same title at JWT New York.

-Apple is set to unveil the iPad 3 in San Francisco on March 7. link

-Here’s an infographic on the state of social commerce. link

-Trader Corporation named DDB Canada and OMD Canada as its agencies of record for autotrader.ca.

-Sad day coming up for Netflix subscribers as Starz streaming movies/TV shows will be no longer available on the site. link

-Despite a 20 percent revenue bump, MDC Partners experienced Q4 loss. link

 

Oh, Lord. Art Director/Student Books Studio Time, Butchers U2 to Find Job

Well, at least she didn’t threaten marriage as a gimmick like other ad school students looking for a full-time gig, but we can’t be certain that Fernanda Roedel‘s vocal skills will ensure her a job either. Here, the Hamburg-based lady who bills herself as an art director/”creative mind for hire” and studied said subject at Miami Ad School’s branch across the pond is looking for a gig. So, let’s cue her rendition of U2′s all-too-familiar “I Still Haven’t Found What I’m Looking For.” Well, at least give credit to the gal for admitting, “I might not have the voice but I certainly have the balls.” We’ll just nod our heads in agreement and wish her the best of luck.

ADC Offers Look into Interactive Judging for 91st Annual Awards

Another year dawns, another ad awards season starts blooming. For the time being, let’s focus on the Art Directors Club, which offers this brief clip where you can meet and go behind-the-scenes with the Interactive jury for the 91st Annual ADC Awards. This year’s jury in said category includes chairperson and McCann NY ECD Natalie Lam,  as well as senior creative folks from around the world from agencies in Madrid, Toronto and Tokyo.

We’ve been told that the New York City-based Art Directors Club Gallery will also be playing host for a party honoring this year’s just-announced TED “Ads Worth Spreading” winners in a couple of weeks. We’ll let you know when we find out more.

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