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Archives: March 2012

Friday Odds and Ends

-McCann CEO Nick Brien talks about landing the GM account among other things. link

-Here’s a behind-the-scenes clip of CP+B’s meaty new ad for Kraft dubbed the “Baconizer” (above).  link

-So, why is Pinterest so “addictive?” Maybe this infographic can help. link

-Chicago-based shop Two By Four appointed Jennifer Nicks as VP, director of operations.

-As the Facebook Timeline conversion continues, let us bring you HP’s update. link

-It seems Turner and CBS did alright in terms of revenue from digital March Madness viewing. link



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The Best Ad-Related Videos of the Week

It’s been a break, but let’s get back into what intrigued, amused and startled us over the week.


13.I’m Ron Burgundy? He’s back. This is the announcement.

12. Total Recall is back. Stars Colin Ferrell. You’re welcome.



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You Wanted It, You Got It: A ‘Smokable Songbook’ from Snoop D-O-Double-G

Well, we have to say this is a little Friday boost as the one and only Snoop Dogg along with San Francisco shop Pereira & O’Dell have collaborated on a project to commemorate his greatest moments…and of course, rolling papers are included. Here, the Doggfather offers an introduction to Rolling Words, which is essentially a smokable songbook as the parties are calling it and promotes the hip-hop vet’s smoking rolling papers. The book, which we’ve been told is in “elite distribution” at the moment, is all made from hemp-related materials. So, basically, all you damn need is a match.

Those who are lucky enough to attend the modern-day Woodstock that is Coachella can sample the wares, which seems appropriate enough considering Snoop’s headlining the final night on April 22. Now, does anyone want to bust out Snoop’s verse on “Dre Day” with me? Credits after the jump..

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Most Popular Stories on AgencySpy from the Last 7 Days

In the UK, Google+ Lasts a Lifetime

While Americans have been bombarded with heavily sentimental Google+ TV ads that cause us to burst into tears and hug our pets during Modern Family commercial breaks, the UK has been living in deprivation. That is, until now.

For Google+’s first UK TV spot, creative shop Adam and Eve (not the porn company) is taking responsibility for melting the cold, British hearts of the assorted Emma Thompsons and Alan Rickmans across the pond. A dead ringer for the BBH Google work we’ve been seeing stateside (but with accents), “Tom+” follows the online life of one man, starting by watching him sort his wife into a “Love of My Life” Circle and ending with his older, gray-haired self sorting a baby into a Circle labeled “Grandchildren.” And, in case you didn’t recognize it right away, the narration over the spot is British actor Benedict Cumberbatch reading “The Seven Ages of Man,” from Shakespeare’s As You Like It.

Now, as tear-inducing as this spot is, it’s kind of silly to think that it hinges on the belief that Google+ will be successful enough to last an entire generation. Regardless, Adam & Eve founding creative partner Ben Priest told Brand Republic, “We wanted to bring warmth and humanity to this platform. To show people how it allows you to share what’s important with those you love.” So, dear commenters, do you prefer your tea and crumpets with “Tom+” or a shot of “Dear Sophie?”

Firstborn Welcomes First Director of Strategy

Denstu-owned, New York-based digital shop Firstborn has tapped Eugene Chung to serve as its first director of strategy. In a sense, Firstborn hired from within as Chung has spent the last two years as strategic development director at Dentsu Network West. Chung’s new role will call for him to build a strategy team, develop long-term business growth strategies, help in new biz efforts…you know, the usual.

Prior to working at Dentsu, Chung had two tours of duty as both a strategist and integration manager at McGarryBowen and spent a year as an account exec/planner at BBH. Outside the agency world, he serves as director of social media for nonprofit, literacy/education org Pencils of Promise, which has worked with the likes of AKQA in the past.

Ammirati Takes Over on Cumberland Biz

Three months after parting ways with Mother, Brooklyn-based Cumberland Packing Corp, which is perhaps better known as the maker of Sweet ‘N Low among other products, has moved on, stayed local and selected another New York shop, Ammirati, as its new agency of record. CPC’s director of marketing Catherine Steffan offers the most generic of statements regarding her company’s decision, saying, “We’re happy to announce that we’ll be working with Ammirati and looking forward to great things.”

Prior to Ammirati, Cumberland enjoyed a two-year relationship with Mother, which in turn spawned work such as this. Expect the first work from CPC’s new AOR to break in June.

Pizza-Craving Agency Sends Out RFP to Local Hollywood Haunts

This has all the makings of a Friday item. L.A.-based integrated agency Big Picture Group, which seems to have a focus on interactive and broadcast efforts for TV shows, decided to take their weekly Friday free staff lunch benefit one step forward. BPG staffers seem to have an appetite for pizza (like most of us do) and today starting at 12:30 PST, eight local pizzerias will be vying for guaranteed Friday business over the next 12 weeks. Lordy, believe it or not, the agency, which has selected staffers to play judge and jury, sent out an RFP and it reads as follows:

“Once a week, we break for lunch to enjoy the best pizza in town. No debate – the best. Does this get your competitive juices (and tomato sauce) flowing? We hope so.

We’d like to invite you to respond to our “Request for Pizza.” Winner gets our business.

Design Requirements
Pies can be round, square, thick or thin. You’re the artist. We’re just the guys and gals with smiles on our faces. One large pie of your choosing is all it takes to show your stuff.

Technical and Infrastructure Requirements
No “virtual” pizzas accepted. No virtual ovens, virtual Parmesan shakers, or virtual pizza cutters. All tasters will be real live, real hungry people.

Assumptions and Agreements
After a taste test showcasing local pizza shops, our employees will vote on their favorite. We’ll let you know by the Monday following “Taste Test Friday” if your pie took the prize.

Basis for Award of Contract
Winner to be determined by:
•       Yummm-factor
•       Presentation, ingredients, authenticity
•       Intangibles

Anticipated Selection Schedule
“Taste Test Friday” will take place on March 30, 2012 at 12:30pm.  The winning shop will be rewarded our business once a week for 3 months.

Delivery is to begin the following “Pizza Friday” with bpg guaranteeing the purchase of 5 (or 6) large pies for 12 consecutive weeks.”

Now, as New Yorkers, we know how people here can be pretty snobbish about our pizza and we don’t really see SoCal as a choice destination for the delicious dish (doesn’t everyone just hit up In-N-Out over there?). But perhaps, we’re missing something and now, we’ll know where to go on our next visit to the West Coast. Damn, is it lunchtime yet?

Friday Morning Stir

-Put on your best duds, ladies and gents, as ForbesLife is ready to do a fashion shoot of today’s Madison Ave. execs. link

-Kimberly-Clark’s DryNites brand has teamed up with iVillage to address the always sensitive topic of bedwetting. Vibrant is providing the contextual advertising. link

-Deutsch LA picks up some creative work for Target. link

-Facebook is making search more of a priority. link

-Toronto agency John St and the World Wildlife Fund want to know if you have what it takes to join “Team Earth Hour” (above). link

-RIM continues to have issues. link


Cubes: Take a Behind-the-Scenes Tour of The Knot

In this episode of “Cubes,” we tour the offices of XO Group Inc., the media company best known for every bride-to-be’s favorite site, The Knot.

The XO Group’s brand-new space in lower Manhattan boasts a fashion runway, a bar with a kegerator, a giant projection screen for playing Xbox Kinect, and a staircase inspired by the ones found in Apple stores. Oh, and it has really good feng shui.

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