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Archives: April 2012

Monday Odds and Ends

-Campbell Mithun, which was just named digital AOR for Popeye’s, has unveiled a “Mood Wing” app for the fast-food chain. FYI, CM did compete for Popeyes, which had no previous digital agency. link

-In “That’s Cold” news, a Nike shoe designer mocks Adidas athlete/injured Chicago Bulls star Derrick Rose on Twitter. link

-Business Insider‘s Jim Edwards paints a gentle portrait of MDC chief Miles Nadal. link

-Well, it looks like SK+G, which is competing on tonight’s series premiere of AMC’s The Pitch, is pretty stoked about its appearance (we’ll have a recap tomorrow). link

-It looks like President Obama‘s camp drew a little inspiration from MSNBC when coming up with his new campaign slogan. link

-Anomaly and MPC have teamed up to promote Nike’s Fuel Band in Times Square (above). link (more images here and here)

-Mediabrands/ZenithOptimedia alum Rick Corteville joined global digital agency Luxus (which has offices in San Francisco, Helsinki and Singapore) as CEO. link

-Santa Monica, CA digital agency Blitz welcomed one-time Avenue A | Razorfish “technical architect” David Maharaj as VP of technology.

-Ad technology company appssavvy is celebrating the one-year anniversary of its “adtivity” platform. link

 

 

 

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D&G Alum John Davis Officially Joins Pitch

Well, now we know where John Davis (pictured) has officially headed to. A week after discovering that the creative was actually back in L.A. freelancing following a nearly two-year stint as ECD of David&Goliath’s somewhat struggling European operations, we’ve come to learn that he’s joined up with Culver City, CA-based Pitch as creative director.

Joining Davis at Pitch, which has picked up AOR duties for Burger King’s youth/family business and Onitsuka Tiger in recent years, is fellow Deutsch LA alum Marius Gedgaudas, who will serve as design director, former Goodby art director Sheldon Melvin, who’s signed on with Pitch as senior AD, as well as senior copywriter Scott Hanson.

 

Monday Ad Rip-Off: Pizza Hut vs. The Black Keys

Over the past few months, Pizza Hut has been rolling out a new, attitude-driven campaign. It turns out that CP+B’s work for Domino’s has been paying off, and Pizza Hut is responding accordingly, lowering their price point on some products to help stave off Domino’s from encroaching further on its fast-food pizza delivery market share.

As some have noted, the tune playing in the background of the above spot sounds eerily similar to “Gold on the Ceiling,” a recent single from Akron, Ohio-based blues-rock duo the Black Keys’ 2011 album, El Camino. Listen for yourself:

There may have been a time (hell, two years ago) when a brand of Pizza Hut’s size would have no problem laying down the cash for use of a Black Keys’ track. But, this is 2012, and the Black Keys are at the peak of their popularity, being hailed by some as the “new Kings of Leon,” (except, you know, actually talented).

Using audio facsimiles of popular indie rock tunes isn’t anything new. In fact, it was only a year ago when Microsoft used a dead-ringer for Arcade Fire’s “Wake Up” on a TV spot for MSN. Now, we don’t think the Black Keys are the kind of guys who would get their label, Warner Music Group subsidiary Nonesuch, to sue Pizza Hut over this. But, that carbon-copy of singer Dan Auerbach‘s signature croon might be enough to push anyone over the edge. What say you, dear readers? Is Pizza Hut guilty of an ad rip-off? And yes, we’re checking to see if this is a Martin Agency joint. Stay tuned.

Ciampa Out at Tribal DDB

A phone call has confirmed that Tribal DDB San Francisco ECD Keith Ciampa is no longer with the agency. Tipsters are saying that Tribal parted ways with the senior creative last week. Ciampa joined the network’s Bay Area branch just eight months ago from Goodby, taking over for Tony Cordero and leading creative for Tribal SF clients including Clorox, Intel and Microsoft as well as this nifty holiday-themed iPhone app.

During his two-year stint at GS&P, Ciampa served as interactive creative director on Sprint and Yahoo among other accounts. Prior to Goodby, he served as a creative director at McKinney. No word yet from the Tribal SF camp on replacement plans.

 

Saatchi Healthcare Embraces ‘Science’

Here’s some thrilling mid-day news for you. It’s been announced that the agency formerly known as Saatchi & Saatchi Healthcare Innovations has now been given a more succinct, perhaps catchier name: Saatchi & Saatchi Science. Despite the rebranding and “new direction,” the agency unit, which is based in Yardley, PA and housed under the Publicis Healthcare Communications Group umbrella (home to Digitas Health as well), will continue to be led by managing director Annemarie Armstrong.

As part of the rebranding, the 25-year-old Saatchi  Saatchi Science will be “refocusing its business to work exclusively in complex specialty categories.”

Great Ad Minds Dress Alike in ‘Partnerganger’

In agencies, the ol’ buddy system has its benefits. From agency head honchos to creative director teams to the traditional copywriter/art director duo, working in close quarters with someone ensures that strategies and ideas meld together in a cohesive who. Of course, sharing a creative brain with someone else can have different, unexpected consequences.

TBWA/Chiat/Day art director Lacey Waterman is documenting an interesting phenomenon occurring in agencies across the globe. Yes, agency partners are going so far as dressing in a similar fashion, and Waterman is compiling photos of these instances, done purposefully or coincidentally, on her Tumblr, “Partnerganger.” Above, you’ll see that McCann Erikson’s Linus Karlsson and Andreas Dahlqvist opt for a never-out-of-style black sweater/rolled-sleeved dress shirt combo, and my, do those gentleman look dashing!

See what happens when “TWINSIES!” goes wrong here. Really, did they call each other before work to coordinate their wardrobes or what?

180 Plays Host Once Again to Portfolio Night LA

Four years after first serving as city host for the Los Angeles installment of Portfolio Night, which in essence is a speed-recruiting/networking event for young art directors, copywriters and designers, 180LA is back in the mix yet again. In the 2008 version, the agency fulfilled its promise that whoever presented the best portfolio that evening would be offered a full-time gig immediately (this is guy they chose).

In the video above, 180LA ECD William Gelner explains that with the economic downturn in the ensuing years after their first Portfolio Night collab, such an opportunity won’t come so easy nowadays. But he does have a solution, which reminds us somewhat of the intern-firing ploy pulled by San Francisco shop Mortar. Anyhow, the 180-hosted Portfolio Night 10 Los Angeles takes place on May 23. Get ticket info here.

Monday Morning Stir

-Pepsi has unveiled a new multi-year, global campaign, which features the combined efforts of BBDO and TBWA\Chiat\Day, that urges everyone to “Live for Now.” link

-Andy Fletcher, former Barkley president and co-founder of Fletcher Martin, which was sold to MDC in 2000, has been appointed as CEO of Lincoln, Nebraska-based agency Bailey Lauerman.

-BBDO/Proximity won big at the AME Awards. link

-Sacha Jenkins is the latest to join up with New York shop Decon. link

-Prime Focus Group, which has locations in India, the UK and North America, is opening up shop in NYC. link; link

 

 

Friday Odds and Ends

-Artist Filthy Luker takes us back to the gaming glory days with a Space Invaders installation (above). link

-Carmichael Lynch was named AOR for Merrick Pet Care.

-Jagermeister has joined forces with Portugal. The Man to promote the band’s upcoming tour. link

-Zynga’s ad revenue soared in Q1 2012. link

-In case you didn’t catch the Holmes Report, here you go. link

-Yahoo has filed more patent claims against Facebook. link

-President Obama says Mitt Romney wouldn’t have ordered the Bin Laden raid in a new web ad. link

-The FCC approved a proposal to have local broadcasters to publish info about political ad sales. link

-Here are you winners of the Asian Marketing Effectiveness Awards. link

 

Behold: The Greatest Craigslist Car Ad Ever

You may have seen this ad bouncing around Jalopnik, Digg and a host of other sites lately. But, we figure a digital ad of this quality deserves applause from the advertising industry. In fact, the tipster who recently sent us this said, “Everyone who’s in advertising should quit. The best ad that will ever be created … has just been created.” Maybe that’s a little extreme, but we encourage you to one-up this work of art.

The ad posted on Craigslist has it all, from engaging header copy (“Jesus Tap-Dancing Christ”) to a compelling price point (over $199K off the original asking price) to compelling statistics (1995 was a banner year for Pontiac). Jalopnik has an interview with the two men behind the ad, the car’s seller Joe Strachila and the art director/copywriter Kyle Miller. According to the interview, Miller is in marketing, but declined to disclose his employer “to protect my company from the blasphemy that’s been blasted all over the Internet.” The number on the ad is a suburban Seattle area code, so feel free to speculate who this Kyle Miller fellow might be. He’s due a Cannes Cyber Lion.

Strachila’s mailbox is understandably full, but as of yesterday, he’s been weeding through the various calls and texts he’s received to see who actually wants to buy the car. Looks like the broken gasket isn’t going to be much of a problem. See the full-sized ad after the jump, and be humbled at what a host of other agencies with a giant budget can’t seem to do with their own auto accounts.

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