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Archives: August 2012

Red Door Interactive Moves Offices with the Power of Stop-Motion Animation

San Diego-based agency Red Door Interactive is gearing up for a big move–from a 6,000 square-foot space in downtown’s DiamondView Tower to an 8,000 square-foot space on the building’s first floor.

If you’ve ever moved offices, you know that interns are much better at getting in the way than doing heavy lifting. Accordingly, Red Door decided to keep their interns occupied with the above stop-motion animation video and supporting Facebook page. They tell us, “Concepting, managing and executing an entire campaign was a big challenge for the interns and they absolutely knocked it out of the park. We’re really proud of how much they accomplished over the summer and hope to show them what it’s really like to be in advertising by getting featured on AgencySpy. They might as well learn early!”

Who are we to deny them this online hazing professional experience? Above are the interns who worked on “Join Our Journey.” Readers, any questions, comments or words of wisdom for these young, wide-eyed ad interns? Credits after the jump.

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Dear Leo Burnett London, Go F**k Yourself…Love, Asylum Films

Sure, there’s Leo Burnett London’s nice promotion of McDonald’s involvement with London’s 2012 Paralympic Games, but we’d be pissed too if we’re to believe the tale of another ad campaign involving said agency and client.  Ben Falk, director at Asylum Films has called out Leo London in an open letter for allegedly lifting an entire concept (see above) and making it their own (go here). Here’s a quick snippet: “It is essentially our piece of work reshot and redone with a bigger budget.  Not only the concept, but lighting, the feel and shot selection are almost identical.” See the full-size letter here–but to Leo’s credit, the agency has responded.

Those Cannes Crashers at ‘Working Not Working’ Continue Working It

 

Following their neat-o, through-the-side-door move at Cannes, Justin Gignac and Adam Tompkins, the minds behind creative resource platform “Working Not Working” continue to tout their relevance via a new infographic. Instead of luring creatives, WNW is focused on wooing agencies this time around (check out the screen grab below for those who have signed on).

 

You can check out the full infographic, which comes to us courtesy of freelancer-turned-WNW hire Greg Christman, here.

Friday Morning Stir

 

-Sir Martin Sorrell reports that WPP profits have jumped up seven percent, which coincides nicely enough with the holding company boss’s plan to move its HQ back to the U.K. link

-Minneapolis-based Martin|Williams has been appointed as AOR for South Carolina-based bedding brand, Sheex.

-TBWA\Chiat\Day LA welcomes RG3 to the “Heisman House” in a new spot for Nissan (above).

-Twitter rolls out its own form of interest-based targeted advertising. link

-Director/designer Karim Zariffa has joined the rost of NYC prodco, 1stAveMachine. link (pdf)

Olson Did Indeed Make Some Cuts

It looks like those on the Spy line were dead-on once again as Minneapolis-St. Paul Biz Journal confirms tips we’ve been receiving this week, including one that reads verbatim, “…they are plucking off the people promised a piece of the pie quickly.” Well, we won’t go that drastic since  Jeremy Mullman at Olson does confirm to the aforementioned trade that there was a “‘…small reduction,’ affecting less than 3 percent of its approximately 445 employees in a variety of positions.”

Old Navy Plays into Chicago Bears’ Fans Stereotype

Though most of the actors of Saturday Night Live‘s classic “Superfans” sketch are either dead or probably have no interest in reviving their Bears-loving mustachioed characters, it doesn’t the mean decades old sketch has been forgotten by the general public. In fact, CP+B have brought Superfans lookalikes back for a new Old Navy spot, predictably titled, “Da Bears.”

In a land of football helmet tailgate parties that more than likely takes place in the same barren field that annually hosts Bonnaroo (maybe), the Pseu-perfans imbibe in usage of “da” instead of “the,” using their faux-South Side Chicago accents to make things sound silly. And yes, Bears fans, this is how the rest of the world identifies you. (Admittedly, I do wish their portrayal of the typical Packers fan as a young attractive female was an accurate reflection of a reality. It doesn’t take a native Wisconsite to tell you this couldn’t be a little far-fetched.)

In any case, this spot features a slew of Chicago-area celebrities that Bears fans will find absolutely delightful, including George Wendt with play-by-play announcer, Jeff Joniak, former Bear and sports announcer and current radio personality, Tom Waddle, and The Windy City’s lord and savior, Mike Ditka. So, Bears fans, do you revel in this stereotype and the bit of fame it’s given you, or will you just continue to tolerate it so long as you get cameo appearances from local sports heroes? Let us know in the comments. Credits after the jump.

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Chris Ford, DraftFCB San Francisco Part Ways

Well, it was fun while it lasted. We’ve received word that after spending just over a year as chief creative officer at Draftfcb’s San Francisco office, Chris Ford is no longer with the agency. A DFCB spokesperson tells us, “Chris Ford, chief creative officer of Draftfcb San Francisco, is leaving the agency to pursue another opportunity.  We wish him well as he plans his next career step, and thank him for his contributions to our business.”

Along with spending time in the Bay Area at JWT and Wolfe/Doyle, Ford toiled on the East Coast as an ACD at TBWA\Chiat\Day.

Fresh Off of Making Kiefer Sutherland Rock Cupcakes, Acer Hires CMO, ‘Engages’ New Firm

Considering that Mother just pulled off a wild, fun, cupcake-filled, Kiefer Sutherland-loving ad for Acer (thanks for having our upload pulled, bastards), we’re just wondering why the latter company is willing to “engage” another marketing firm, namely Red Peak Group. Here is an excerpt from the full statement below:

“This strategic move is aimed at strengthening Acer as a marketing-oriented company.

Red Peak will assign Birkin and other Red Peak members to perform related marketing functions and services for Acer. And as CMO, Birkin will lead the global brand marketing team, and report directly to Acer’s chairman and CEO, commencing October 1, 2012.

According to Acer Chairman and CEO, J.T. Wang, “Our key objectives for Red Peak are to enhance Acer’s marketing strengths and help steer the existing company mindset.”

The “Birkin” Acer is referring to, by the way, is Michael Birkin, who conveniently serves at chairman at the company. We’re checking in with Mother on the matter, but you can read the full post here.

Laker Leaves SapientNitro

Crikey, is anyone else ready for Labor Day weekend? According to the Spy line, Freddie Laker, who spent the last three-and-a-half years and the last 18 months as VP, global marketing strategy at SapientNitro’s Miami office (ah, deja vu), is now out at the agency. The tipsters who informed us of the departure tell us that Laker ” brings some people with him” to his new SoFla-based social TV venture Gui.de. No, that’s no a typo, and you can find out more about it here.

Kia’s Electronica-Obsessed ‘Hamstars’ Bring the Party to the 18th Century

Love ‘em or hate ‘em, but Kia’s break-dancing over-sized hamsters must actually be selling units of the Soul. How else do you explain this nonsensical 90-second spot from David&Goliath, which looks like it cost an awful lot of money to make (probably the equivalent of thousands of Kia Souls).

In the announce, we’re told, “The commercial – “Bringing Down the House” – highlights the emergence of electronic music, which has quickly found its way into the mainstream and some of today’s biggest musical acts. This, combined with a trend where young artists are increasingly incorporating classical music and instrumentation into their music, comes together to create a modern-day remix of new and old.” I don’t quite know how clearly that message will come across to the average consumer, or if it really needs to. In fact, I would argue you could send the hamsters back to almost any time period with the same effect.

But, it seems that D&G is sticking by the old mantra, “If it ain’t broke, don’t fix it.” Sure, it’s stupid, but it’s working. So, you can hate on the hamsters as much as you want, or you can join them in dancing to Axwell’s remix of Ivan Gough and Feenixpawl’s “In My Mind.” It’s no LMFAO, but it’ll do. Credits after the jump.

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