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Archives: September 2012

Bajibot Builds, Flies Tri-copter Drone Because That’s What Advertising Is All About

(Applause) Riveting. Just riveting.

Though we all piss and moan daily about our jobs in the tyrannical world of marketing, let’s pause for a minute to reflect on the special opportunities we get to spend time making asinine things. While we meditate, let us gaze upon NY-based digital shop Bajibot’s lovely “Tri-copter” invention. My, what a mighty aerial assault vehicle Bajibot has created, but then, with an agency named “Bajibot,” this is on par with what we expect.

Perhaps the agency is using the Tri-copter to send messages back and forth to their new satellite office in Santa Monica (opening October 1). Perhaps the agency is building the contraption to spy on their foes. Or, more likely, perhaps the agency wanted to include a video in their most recent press release about their new website, so they spent an afternoon building this thing. In any case, this is a remote controlled helicopter, and Bajibot built it. Riveting.

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The ‘Walking Dead’ Want Your Blood..For a Good Cause

We hear at the Spy love our zombies, not to mention AMC’s The Walking Dead, so we have no shame in our game representing the undead for a good cause. Not only did the network wrangle in true legends like Peter Jackson, but pop stars and annoying gossip show hosts like Good Charlotte’s Joe Madden and Maria Menounous, respectively. Seriously, VFX maestro Greg Nicotero is a god and his handwork comes into play for this effort, which, oh yeah encourages donating blood.

Welcome to our nightmare and do your blood-giving part here.

Most Popular Stories on AgencySpy from the Last 7 Days

Connelly Out at LBi

We’re trying not to harp or twist knives, just saying, but we have it on good authority that LBi group creative director Serena Connelly is no longer at LBi. If the name doesn’t ring a bell, let us refresh your collective memories and tell you that she joined LBi from Blast Radius less than six months ago. According to one tipster, Connelly “…sent a rather ominous farewell email that effectively terrified the entire agency, particularly us creatives, into thinking more layoffs could be coming, although the note also included that her leaving would keep the rest of us safe ‘for the time being.’”

Prior to LBi, Connelly, as mentioned, worked at Blast Radius as ECD, East Coast and spent 18 months as a creative director at StrawberryFrog. We’ll let you know if and when we hear more.

Deutsch LA’s ‘Brand Rapper’ Raps About ’30 Days 2 Beta’

Deutsch LA has certainly bombarded our radar this week, and this time around, we turn our attention to “30 Days 2 Beta.” If you can’t recall what that is, the aforementioned project, which was spearheaded by Deutsch LA partner, chief digital officer Winston Binch, concerned the building of the agency’s new web, mobile and tablet platform in a matter of, yes, 30 days. Now, to reflect on the success of the launch, Deutsch LA needn’t look any further than within to find a case study spokesman in Jason Pickar, a copywriter at the agency who you might also know as the “Brand Rapper” (he’s no Grandmaster B, though). Enjoy the infomercial-inspired vid above.

Rafael Nadal Practices his Poker Face

In McCann Erickson Barcelona’s latest ad for Pokerstars, Rafael Nadal pretends to be a Mallorca golf club receptionist, wearing adorable orange glasses and flashing his white teeth every three seconds. It’s a bluffing lesson, one part of his Pokerstars “training course.” Hidden cameras film unsuspecting golfers as they approach the counter for a fresh set of spikes or some clubs. Stuttering and giggling ensues.

An old Brit is the best character: he slyly asks Nadal, “So are you having a rest?” (Nadal’s currently struggling with an injured knee.) I also appreciate the woman who asked to see Nadal’s biceps. For those of you who have yet to experience heart palpitations at the sight of Rafa, I direct you to Shakira’s video for “Gypsy,” in which he is topless and sweaty.

He’s hot, but the ad only works because he’s got something resembling a sense of humor. The last customer interaction: “Do you play tennis?” “Sometimes.”

We Hear: Leadership Shakeup at Syrup? (Updated: Yes)

All we’ve been told over the last few days is that they’re “out to lunch,” “traveling”,” etc. but we’re getting more and more word that Syrup founder/executive creative director Jakob Daschek and CEO/managing director  Omino Gardezi are no longer with the agency. Trying again today, we were told they were not in the office. Here’s a quick recap of tips:

From this morning: “10 am announcement at LBi/syrup CEO Omino Gardezi has resigned followed by sacking of creative director Jakob Daschek”

And previously:

“Syrup’s Omino Gardezi has been let go.”

“Syrups Jakob Daschek quits Syrup after Omino Gardezi got let go.”

From Wednesday: “Omino gardezi and Jakob Daschek CEO and ECD Syrup left LBI today”

“Syrup just got a lot smaller:)”

So, you get the point from our multiple tipsters. Daschek founded LBi-owned, New York-based Syrup in 2000 while also moonlighting as a director for RSA. Fellow native Swede Gardezi (pictured) partnered with said founder in 2002 at Syrup after serving as a creative management artist among other things. Check out a brief feature on the pair here.

Update: Sources familiar with the matter tell us yes, it’s true, following the aftermath of the Publicis Groupe buyout of LBi, there were “not attractive” options at Syrup, hence the departures of Dashcek and Gardezi.

 

Here is the Full Statement Regarding BBH NY Cuts

Well, here we go and thank you for the full disclosure. Two days after first addressing the issue, it’s come to pass at BBH as its New York office is undergoing “restructuring.” Here’s the full note from Gwyn Jones, CEO of BBH Group that landed in our inbox from the agency’s U.K. hub. And yes, Greg Andersen (left) is no longer with BBH.

“We have had a very up and down year in New York.  Some real breakthroughs and creative highs for clients like AXE, Google, Cole Haan, UNICEF and our recent appointment to The Weather Channel Companies, all under the creative leadership of John Patroulis – coupled with some real challenges on the business side: the loss of Sprite earlier in the year, and some unexpected and significant volatility recently in revenues from existing clients.

In this context we think it is the right time to push ahead with a restructuring of the business, reflecting the need all agencies face to keep their cost base as variable as possible, and as part of this, we will be forced to announce a number of redundancies.  We are not disclosing the number of people affected but, given these circumstances, CEO Greg Andersen, who helped evolve BBH into an agency built for the modern media landscape, has volunteered to resign and pursue other opportunities that have been presented to him, and we have accepted his resignation.  Furthermore, as part of the wider restructure, Managing Director Richard Stainer is shortly set to return to the UK where he is in in talks with the London office about a role.

We are extremely fortunate to have, in our Chairman Emma Cookson, someone who has been at the agency in New York since it opened its doors 14 years ago and who is uniquely equipped to bring continuity and to partner with John and Chief Strategy Officer Sarah Watson in leading the agency forward.

Obviously you never want to have to announce job losses, and those impacted by this news are not just colleagues but friends and valued members of the BBH family.  We will do our best to help them find new positions in New York and throughout the BBH network.  But this is advertising and we live in particularly uncertain times.  We will dust ourselves down, we believe this move will make us stronger.”

Friday Morning Stir

-The Art Directors Club has teamed up with the Berlin School of Creative Leadership for three-day executive leadership programs offered which will be offered at the ADC in New York. link

-Our old pal and former Cunning creative director Floyd Hayes is now dropping science about guerrilla marketing. link

-MINI Netherlands asks, “How do you drive your coffee?” (above). link

-According to Nielsen, the Mideast and Africa have played a big part in boosting global ad spent up 2.4 percent. link

-Innocean finally looks beyond Hyundai (not that there’s anything wrong with that), grabbing a rebranding assignment for  golf shoe and glove brand, FootJoy.

 

Not to Be Outdone by Deutsch LA, Lead Sponsor Weighs in with ‘AdJam’ Submission

 

Who the hell is Digital Broadcasting Group, you ask? Well, the shop is actually proclaiming itself as “lead sponsor” for the aforementioned thinkLA “AdJam,” which as we said before, also includes the likes of Deutsch, Saatchi, Team Mazda, RPA and others in an ad bands free-for-all. Growing up in the ’80s as a new-wave/post-punk/industrial fan, what the hell happened?

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