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Archives: October 2012

Advertising Jobs: Pandora, Google, Frost & Sullivan

This week, Pandora is hiring an advertising operations technical lead, and Google needs an account executive for its automotive vertical. Frost & Sullivan is on the hunt for an account executive for its memberships division, and Adspace Networks is seeking an account coordinator. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

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Wednesday Odds and Ends

-The San Francisco Egotist remembers ad creative Linds Redding, who offered this great perspective on modern advertising a few months ago. RIP, Linds. link

-Doner launched a new site for Oil-Dri Corporation of America brand, Cat’s Pride. link

-BFG challenged employees to create the “world’s most exquisite pumpkin design.” Here are the end results. link

-Speaking of pumpkins, check out the typeface that the folks at Newport, Kentucky agency Intrinzic carved out (above).

-RAPP Dallas gets into the Halloween spirit via Tumblr. link

-Anyone fancy a knock-down, drag-out fashionista cat fight? link

-Buzzfeed picked Draftfcb’s Wicked Witch nod for Oreo as its fave Halloween ad this year. link

-French digital agency Biborg unveiled a digital campaign for Ubisoft’s Assassin’s Creed III. link; link

-SEPTA Philly launched an Instagram photo contest. link

BBDO, AT&T Modify ‘Whiz Bang’ Spot for Halloween

Wow, these two parties have really gotten into the Halloween spirit, haven’t they (not that there’s anything wrong with that). First, AT&T and BBDO New York shined a light on the paranormal art of pranking that is “ghostbombing” and now, the agency’s NY and Atlanta offices have tweaked one of its most recent spots for the telecom giant dubbed “Whiz Bang.” Peep the original one below:

And now, take a look at the Halloween-adjusted version below, which features same character, same music, yet a whole slew of costumed characters and darker backdrops. Nice little adjustment to get in the spirit of things, because we really know we need to at this point. Who’s up for some trick r’ treating?

 

Air New Zealand Finds Ideal Ambassadors in Middle-earth Dwellers

Fresh off of tapping Draftfcb SF to handle its North American creative duties, Air New Zealand turns its focus back to its home turf for its latest round of kooky campaigning. With Peter Jackson‘s first installment of his Hobbit trilogy hitting theaters this December, Air New Zealand teamed up with Weta Workshop to show some love for its native son with an in-flight safety video filled with characters familiar to the J.R.R. Tolkien realm including Gollum, hobbits, elves, etc. Hell, even Jackson himself makes a cameo as do Tolkien’s great-grandsons.

For those of you fanboys/girls out there (we, sadly, cannot really count ourselves among them), stick around for the end of this “Unexpected Briefing to find out how to unlock “Elvish” codes and enter to win a trip to New Zealand and peep the Hobbit: An Unexpected Journey premiere. Now, can we get a sequel to the Al Bundy in-flight clip please?

Wednesday Morning Stir

-Hey, if Mother and Acer can have Jack Bauer bake cupcakes, why can’t they pick from a hat again and have Megan Fox play brainy dolphin whisperer (above)?

-Former Mullen VP/group media director Patrick LaCroix will assume the role of group account director at fellow Boston operation, Blitz Media, effective Nov. 6.

-Speaking of Mullen, have you seen its subtle, Halloween-themed homepage? link

-Here are 21 reasons why Apple SVP of industrial design, Jonathan Ive, should run the company. link

-DesignTAXI looks into the “phobias of creatives” via a new infographic. link

-According to a comScore report, over 9.4 billion video ads were viewed in September. link

 

 

Jelleyman to Take Over as TAXI CCO

In other Canadian agency-related news, Frazer Jelleyman, who last we heard left his ECD post at what was David&Goliath’s London branch, has resurfaced over two years later to take on the global chief creative officer role at TAXI. As a result of the move, which actually won’t take effect until Jan 3, 2013, current CCO Steve Mykolyn will shift over to the role of chief brand officer at TAXI. What does the latter’s new role entail, you ask? Well, Mykolyn will focus on honing the agency’s digital and social outreach and “amplifying” its “Doubt” philosophy (let TAXI co-founder Paul Lavoie explain what that is).

As for the incoming CCO, Jelleyman (pictured left) will be based in TAXI’s Toronto office once he assumes his post next year. Prior to his brief ECD stint at D&G, the creative exec spent nine years as CD/head of art at TBWA\London and had a decade-long stint as an art director a DDB London before that. In other TAXI-related news, Lance Martin, who we mentioned, oh, about 30 minutes ago in the Union post, will be vacating his ECD post at TAXI 2 effective Nov. 30. The 12-year vet will be replaced by Darren Clarke in the interim.

From the Ashes of CP+B Toronto Emerges Union

Well, we’ve been hearing about this since yesterday evening and now we’ve received official word that CP+B’s Toronto office as we know it is no longer. In its place is a new, MDC Partners-backed, 30-strong operation dubbed Union, which will be led by former Taxi 2 ECD Lance Martin, Lowe Roche alum Dave Carey and Subtej Nijjar, who has spent the last year as president of what was CP+B Toronto.

In a statement, MDC chief Miles Nadal explains the new Toronto entity, saying, “Union offers the kind of talented, experienced and modern team that will produce great work that will drive tangible, measurable financial returns for clients. Clients are looking for innovative creative solutions and insights that deliver impactful results, and these partners represent the kind of digital thinking, modern strategic insight and creative disruption that can create, build, and catapult businesses.”

Unlike the dire report we were getting from tipsters yesterday regarding mass cuts, Marketing is reporting that as a result of the Union launch, 15 CP+B Toronto staffers though the new operation will continue sharing clients such as Best Buy and Kraft with the latter network. Regarding the news, CP+B CEO Andrew Keller adds, “”We love our Canadian partners and are very proud of the work that we’ve done together. We believe their best opportunity for growth and success will be as an independent agency.  We are great fans of Sub and look forward to the success of Union.”

As for CP+B itself, the agency’s network stands with five offices in Miami, Boulder, London, Los Angeles and Sweden.

 

PlayStation, Nissan See if ‘Gran Turismo’ Gamers Can Actually Drive Stock Cars

From TBWA\Chiat\Day LA comes GT Academy, a six-part reality TV series that takes 16 of the world’s best Gran Turismo players and puts their driving skills to the real-world test. In other words, ‘SPLOSIONS.

The show comes through a partnership with Nissan and PlayStation, two international brands who believe the world wants to see cocky nerds explode into a ball of flame. While they are very correct with this insight, it should be noted that this when this series debuts on Thursday, it will be broadcasted stateside exclusively on SPIKE TV. This is an absolute shame, because it means that only insufferable douchebags will watch it instead of the probably better target G4 group. Too bad, because viewers of G4 actually have the expendable income to buy new cars AND they love video games. Oh well.

SPIKE TV viewers can also access exclusive bonus content with a second screen app designed by Critical Mass. For more information, visit Nissan’s GT Academy site here, and may the odds be ever in your favor.

Barkley Creatives Encourage You to ‘Decide Your Side’

Well, at least we’ve been told this little online poll is the pet project of a handful of “politically-minded” Barkley creatives and seeing as it’s dubbed “Decide Your Side,” we imagine they are. Consider this web effort a quick game of 20 questions, where, for example, you can choose between Star Wars and Star Trek, dog and cat, booze and weed, etc. At the end, your answer for each gets lumped into individual infographics where you can see how Romney and Obama supporters measure up. Surprisingly, most questions have ended up with pretty even results, though Romney has clearly locked the booze-preferring demo. If this doesn’t help you undecideds out there, we don’t know what will.

Montreal-Based Aimia Moves Away from Traditional Agency Services, Cuts Staff

We haven’t covered Twin Cities operation Carlson Marketing much over the years, but this is somewhat interesting, we suppose. According to a memo we’ve obtained, Carlson, which rebranded under the name Aimia umbrella a year ago, is undergoing a shift in its model that calls for a move away from agency services. Unfortunately, as a result of this decision, our spies tell us that Aimia cut several staffers over the last two days. Here’s a memo that preceded the cuts below:

“From: Jay
To: All Communications & Design Employees

Over the past few months, we have gone through a thorough analysis of our overall Aimia US business model.  The goal was to refine our US value proposition and ensure our strategic services areas are focused on the core competencies and capabilities required to achieve our vision.  As a result of this analysis, we will be shifting away from traditional creative agency capabilities and will continue to augment our loyalty management and loyalty strategy services.

Today, we will speak with every Minneapolis-based C&D employee about how the transformation plan affects his or her position. We will also reach out to inform members of the team at other locations who are directly impacted by these changes.

We will try to move through these discussions as quickly as possible, while still being respectful to each person involved and allowing enough time to answer the immediate questions you may have.  We ask for your patience and professionalism as we move through the day. We will send you another communication when we have completed these discussions and talk the path forward.

Regards,

Jay

JAY H. LEE
CHIEF STRATEGY OFFICER, U.S. REGION”

We’re trying to reach out to Aimia to get more clarification on the number of staffers cut, though spies tell us “20+” creative/interactive folks were affected. Last we remember, Montreal-based Aimia cut staff from its Minneapolis-based Carlson unit barely two months after the latter’s rebranding as part of a global restructuring.

 

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