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Archives: December 2012

The Last Odds and Ends of 2012

-Who are the most creative women in advertising? Business Insider would like to know. link

-Complex lists its 25 things that need to be retired from 2012. link

-In the wake of announcing its much-maligned new terms of service, Instagram has reportedly lost nearly a quarter of its daily active users. link

-A little late, but what the hell. Let’s let the folks at Chicago-based, WPP-owned Designkitchen wish everyone happy holidays with the help of a Kinect, a few Arduinos, several relay switches and thousands of lights (above).

-Could JCPenney, Mitsubishi and Martha Stewart Living all disappear next year? link

-Pepsi and its new global brand ambassador, Beyonce, are launching a photo contest tomorrow that will let 100 fans join her on stage during her halftime performance at the Super Bowl on Feb 3. Um, yay? link

-iMedia Connection offers its own 13 ad predictions for 2013. link

Just a heads up that we’ll be back live and ready to roll on Wednesday, Jan. 2. Wishing you and yours a safe and happy New Year’s. See you on the other side.

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Yes Virginia, Copywriters Can Be Magicians, Too…Literally

As 2012 winds down, we’ll try to do the same with some lighthearted fare courtesy of Alex Schaeffer, who by day works as a copywriter at Translation on accounts like Bud Light and State Farm, and by, well, the rest of the time, hones his magic act. Sure, this is one of the more peculiar things we’ve seen agency folks indulge in, but Schaeffer’s is no mere side project. He’s actually been working on becoming a proficient magician and card trick maestro for well over 10 years.

His efforts have culminated into what he dubs the “Sleight Ascent,” a project he started on his birthday last January in which he set out to create a unique video of himself performing a magic effect every day for 365 days. Thus far, Schaeffer’s stuck to his guns (he tells us he’s never missed a video, even on spot shoots) and as his project nears completion, we figured we’d show you his most recent trick from yesterday. See above and check out the rest of what’s been up his sleeve over the last year here.

Most Popular Stories on AgencySpy from 2012 (4-1)

Consider this our attempt to pile on in a week that’s certainly been filled with a billion countdowns. It’s been quite the year on AgencySpy and we thank you for continuing to check back, comment, hate, love and all of the above. And now, let us wind down our list of top posts of the year with the final four. As we’ve mentioned before, our stroll down memory lane came with a few surprises and a few obvious ones. So without further ado, cue the virtual drumroll and let’s get the party started.

4) Blind Item: An Email Fail Tells All










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Guys Behind ‘Kentucky Kicks Ass’ Take State’s Response in Stride

Less than a week after a few Kentucky-based creatives decided to take matters into their own hands and rebrand their home state in an effort to drive tourism among other things, USA Today decided to look further into the grassroots project dubbed “Kentucky Kicks Ass.” What we’ve come to learn from the trade’s report on the ass-kicking effort, which is a non-agency project that comes to us from actual agency creatives including Whit Hiler, Griffin VanMeter and Kent Carmichael, is that the Kentucky Tourism Department itself is sadly not a big fan of the “Kick Ass” movement. Regarding the campaign’s tagline, the state’s tourism department spokesman Pat Sipes tells USA Today,  “We certainly would not sanction or endorse that phraseology. These guys are Kentucky natives and they love the state. But they have a different constituency. Which is no one.”

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Friday Morning Stir

-According to the latest eMarketer estimates, total media ad spending worldwide rose 5.4 percent this year to just under $519 billion. link

-Portland, OR-based creative agency Parliament has developed a platform for VIZIO to hype the Rose Bowl game on Jan. 1 between Stanford and Wisconsin called “Fandemonium” (above). link

-Charleston, SC marketing/comms firm BOLD Communications Group will merge with Salisbury, NC’s Pearson DeBoer Creative Solutions, effective January 1, 2013. As a result of the union, BOLD will assume the former PDCS location in Salisbury. The new leadership will consist of PDCS partner Patrick Pearson, who will serve as VP/GM of BOLD and Jonathan Weaver, CD for PDCS. Matthew DeBoer is leaving the company to pursue other opportunities and PDCS will be dissolved.

-Is this the best marketing stunt of 2012? link

-The Wall Street Journal offers its list of best and worst ads of 2012. link

-Kraft is ready to announce over 40 new products come 2013. link


Advertising Jobs: Draftfcb, Leo Burnett, JVST

This week, Draftfcb is hiring a management director, as well as a digital group media director. Meanwhile, Leo Burnett needs a senior strategist, and JVST is on the hunt for an interactive producer. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Thursday Odds and Ends

-Mullen, Hungry Man, director Dave Laden and Hurricane Sandy survivors have teamed up for an effort called “12 Days of Relief” (above). Laden also talks about the project here.

-While we’re on Sandy, Chicagoland marketing agency The Mx Group is trying to help out one of its own whose parents were affected by the storm. link

-Who’s ready for targeted TV ads? link

-So long Publicis Mojo Auckland, hello Joy come Jan 1. link

-Here’s one list of five common Facebook marketing mistakes. link

-So, who’s your typical Mac user? One research firm has come up with a visual. link

IKEA Crasher Moves ‘House Party’ to Sony Store

Are Kid ‘n Play getting any royalties from this at all? Sadly doubt it, but those merry pranksters from Jump Off TV along with Teef Online have returned with another U.K.-based effort to promote a show called House Party. This time, our protagonist, now with lady friend in town, has moved the shenanigans from an IKEA to a Sony Store. Under the guise of wanting to test out sound systems for a New Year’s party, the mischievous music-lover, just like in IKEA, manages to get customers eventually busting moves while frustrating staffers in the process. This latest lightning-quick, in-store soiree feels actually more “impromptu” than the last, though the luster has been slightly lost. Still, we wouldn’t mind if this actually went down, staged or not, at a big box store on our shores.

Most Popular Stories on AgencySpy from 2012 (7-5)

Consider this our attempt to pile on in a week that’s sure to be filled with a billion countdowns. It’s been quite the year on AgencySpy and we thank you for continuing to check back, comment, hate, love and all of the above. So without further ado, we’ll kick off our most popular posts of the year rundown, which is a shorter version for a shortened week–though the results are once again surprising. Ahh, the memories…

7) Op-Ed: 10 Reasons to Love Working in Advertising

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Update: It Appears That the Razorfish Designers’ Apparel Line Will Get Kickstarted

As the clock ticks, it appears Sean Metcalf and Benjamin Lebowitz‘s dream will indeed come true. A few weeks ago, we reported on the Razorfish Atlanta designers’ 100-percent ‘Merican-made clothing line, Young&United, which the pair is trying to launch with the help of Kickstarter. Back then, they were over $27K short of their goal and now, as we’ve hit the zero hour, the pair have reached their mark and then some. As of present time, with under 45 minutes to go, the pair is nearing the $30,000 mark in pledged funds from over 430 backers. Good on ya, lads.