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Archives: March 2013

Friday Odds and Ends

-BBDO Atlanta/New York and AT&T have veered from the little kids’ roundtable for the moment–though the now-familiar moderator is in tow–to one with NBA legends, Kareem Abdul-Jabbar, Magic Johnson, Larry Bird and Bill Russell in its latest “It’s Not Complicated” spots. The latest round will debut tomorrow during March Madness coverage. Check out the second spot here.

-Authors Judy Gelman and Peter Zheutlin have released The Unofficial Mad Men Cookbook, with every cocktail and dish connected to a specific episode of the AMC series. link

-Toys ‘R’ Us has scrapped its $800 million IPO. link

-After a year-long stint as global account director at VML, Bret Faszholz has joined Critical Mass NY as VP/client partner. During his career, Faszholz has also worked on the account side at the likes of TBWA and CP+B.

-Mayor Bloomberg‘s anti-gun group, Mayors Against Illegal Guns, has rolled out a new series of ads. link

-True Action, a digital/ecommerce agency housed within the eBay-owned GSI Commerce fold, has launched the new “Goldfish My Way” ecommerce site for Pepperidge Farm’s Goldfish brand. link

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Energy BBDO (We Think) Tracking ‘God’ Nods on Social Media (Updated)

We’ve been told that Chicago’s Energy BBDO is behind this rather busy, yet timely site called “God Was Here,” which comes to us a ahead of one of the holiest of days and tracks mentions of “god” on social media–mainly Twitter–seemingly in real-time. We figure this is a good way to wind down Good Friday, so feel free to click around on this silly, but somewhat intriguing entry.

Update: We’ve been told the “God Was Here” site is actually a side project from folks across multiple agencies, not just Energy BBDO.

Most Popular Stories on AgencySpy from the Last 7 Days

Here’s the Jesus/’Walking Dead’ Crossover You’ve Been Waiting For

Gather round, dear AgencySpy readers. It’s time to hear the tale of Easter and Passion Week.

After a triumphant entrance into Jerusalem during what the church refers to as “Palm Sunday,” Jesus and his disciples sought a place to celebrate the Passover in the Holy City.

On Thursday night, Jesus and his posse took part in what would be referred to as “The Last Supper.” Jesus, having a good deal of insight into the human condition and also being an omniscient deity, predicted that one of his disciples, Walter White, would betray him. You see, Mr. White was all about getting money, and it didn’t matter to him who he would have to wrong to get more of it. It’s speculated that Walter had a form of lung cancer or something.

After Jesus gave Mr. White a chance to come clean, he took a few of his disciples to a garden, where he prayed to God so hard that it’s said that he sweat blood. Here, Mr. White gave up Jesus to the Roman soldiers, who, after a few hours of trial at the hands of Jewish and Roman leaders, was sentenced to be crucified on the charge that he was undermining Caesar’s regime.

While dying of what is speculated to be eventual suffocation, Jesus was reminded by a Roman soldier stationed at Golgatha by the name of Don Draper that “the world is indifferent.” Don, fancying himself a clever wordsmith, is actually said to be responsible for coining the tongue-in-cheek expression “Good Friday” for this occasion. While there was nothing all that “good” about it, Draper delighted in the irony of the phrase and also thought it would be a great way to sell t-shirts.

Three days after his death, Jesus rose from the dead. While presenting his risen form to friend Mary Magdalene, he was approached by two swarthy men with crossbows. The above clip from former BBDO CD Scott Kaplan depicts what happened next. Credits after the jump.

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And Now, Your Weekly Video Miscellany

Christ Almighty, the weekend could’t have come any sooner. There’s more than one Easter egg in today’s basket of quasi-ad-related videos, from the magician whose best trick isn’t pulling a rabbit out of his hat, it’s getting women (err, chicks, if you prefer to continue with the Easter thing we’ve got going here) to kiss him to the epic Biting Elbows music video for ‘Bad Motherfucker’, known better as that awesome office escape film.

6. Friggin Geico. Can they stop with the ads already? First, they’re so good. Second, they’re just so good. Third, the Pillsbury Doughboy appears in this week’s line-up, and though it only has 9,864 views, it’s just so good.

5. David After Dentist started a fantastic trend where people record their loved ones. Here’s a couple of quotes from this girl after getting her wisdom teeth pulled: “They were just trying to help me chew and I didn’t accept them.” and “They just wanted to be a part of my body…and I said NO! Get out! I didn’t mean it. You can come back if you want”. Just 86,207 views, you’re welcome.

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Markham, CP+B Part Ways

After spending the last 15 months in Boulder at CP+B, where he last served as VP/executive creative director on accounts including Kraft Mac ‘n Cheese and Grey Poupon, Tom Markham is leaving the agency. From what sources tell us, Markham’s family wants to be in NYC, which is familiar territory for the senior creative as he spent two years working out of Lowe and Partners’ Big Apple office as global digital CD prior to joining Crispin. Markham’s departure seems to be an amicable one, as CP+B sends this statement: “”We truly appreciate all of Tom Markham’s contributions to CP+B. We will miss him and remain great friends.”

According to those in the know, there are no immediate plans to replace Markham, who has also served as head of digital/digital CD at Lowe Sydney during his career. His last day at CP+B was yesterday.

Friday Morning Stir


-The newly formed Seattle Cancer Care Alliance Proton Therapy, a ProCure center, has picked hometown agency Frank Unlimited as its first agency of record. A $1.6 million budget will go to print, radio and online advertising, and event marketing.

-It looks like the Ryan Gosling Easter stunt, which was dreamed up last year by copywriter Jenna Livingston, is returning this weekend. link

-In the wake of the Ford Figo ad fiasco, JWT India’s chief creative officer/managing partner Bobby Pawar has been axed. link

-Twitter co-founder Biz Stone is reportedly poised to launch a new mobile startup called Jelly. link

-Ogilvy & Mather Prague and BRW USA director Roman Valent go back to simpler times in a new spot for Pilsner Urquell (above).

Here’s a Quick Note Regarding Bob Moore

We’ve received word straight from Publicis itself regarding the status of Bob Moore, who’s spent the last decade at the agency and the last six years serving as USA chief creative officer out of its Seattle office. Unlike what tipsters are saying, Moore is not technically “out” at Publicis, but as of April 1, his role will evolve into “more of a consultative, creative trouble-shooter for Publicis USA.” The network plans to deploy his expertise among the Publicis USA offices as needed, and on specialty, creative projects.

No word yet if Publicis is planning to replace Moore, a 30-year ad vet who’s served as a creative director/copywriter at W+K for a decade and has spent time as a CD at Fallon. We’ll keep you posted if we hear more.

 

Thursday Odds and Ends

-Legendary NBA coach Phil “The Zen Master” Jackson’s first, awkward tweet is actually part of an AOL effort. link

-Effective July 1, 21-year Martin Agency vet Janet White will take over for Rene Ferran, who’s been with the agency the same amount of time, as chief financial officer.

-BBH New York has promoted strategy director Julian Cole to the title of comms planning department head, effective immediately.

-New York-based shop The Terri & Sandy Solution, which nabbed AOR duties for Peeps six months ago, has bowed the Easter-themed spot above for the Just Born candy brand.

-Chicago/L.A.-based Walton Isaacson has bumped up Colin Costello to senior creative director, which calls for him to focus on the African-American market. During his career, Costello has served as a GCD at the likes of DDB, DraftFCB and Publicis.

-James Bond made an in-and-out appearance at the New York Auto Show, and…backlash ensues. link

-After barely a year spent working with Creature, Foot Locker is on the hunt for a new agency to work on its joint campaign with Adidas. link

-Chermayeff &  Geismar, which has created logos for the likes of Chase, NBC and the Smithsonian during its 56-year history, is adding 10-year vet Sagi Haviv to its masthead. link

Breakfast, MLB Launch ‘Mission Control’ for the Nerdiest Fans in Pro Sports

There are two kinds of Major League Baseballs fans. The first is the type that gets stoked for the season every spring, keeps up through May, gets bored as hell, and tunes back in around September if his or her team has a legitimate shot at the postseason. The second fan is the diehard nerd. Think of the odd bunch of New York sportswriters who started what would become Fantasy Sports in the 1980s. Think of someone like Nate Silver, who got his start in the intricacies of baseball metrics before he became the numbers-driven face of the 2012 presidential election. This type of person, typically one who suffers from a severe case of Obsessive-Compulsive Disorder, is the driving force behind keeping Major League Baseball alive in an era where the NFL continues to rise is popularity.

With a new contraption, MLB and New York-based agency Breakfast (of “Bike With a Brain” fame) are going to make the palms of baseball nerds sweat. Mission Control, a large interactive device that now resides at the MLB Fan Cave in Manhattan, allows weirdos to see, in real time, statistics about MLB games currently in progress. With more than 30 switches adorning the 20-foot long electronic thingy, fans can see metrics like strikes, home runs, stolen bases, and tweets because why the hell not. It even plays a pretty little light show, because baseball fans love pretty little light shows.

See more on Breakfast’s website here.

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