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Archives: April 2013

Windows Denounces Apple-on-Samsung Fan Violence in Latest Spot

Son of The Godfather and Apocalypse Now director, Francis-Ford Coppola, Roman Coppola was on a bit of a winning streak after co-writing Wes Anderson films The Darjeeling Limited and Moonrise Kingdom. However, after directing the near-universally panned Charlie Sheen vehicle, A Glimpse Inside the Mind of Charles Swan III, Roman lost a healthy portion of the goodwill he had racked up. As The A.V. Club put it, the film “it isn’t a movie so much as a feature-length perfume commercial for a Charlie Sheen signature cologne with gorgeous packaging and absolutely nothing inside.” So, yeah. It was pretty bad.

Seeking solace from tomato-throwing critics, Roman did what all directors attempting to recover from a stinker do: Join forces with CP+B for a Microsoft TV spot. Here, we see Roman channeling his own life experiences to sell Windows Phones. Sure, says Roman metaphorically through this spot, there are haters are either side of the aisle. But you can’t have the naysayers keep you down, you know? Yes, some people like Apple phones and some people like Samsung phones, just like some people like good movies and some people like other good movies. But, just because your movie isn’t “good” or your phone isn’t “good” either, doesn’t mean to have to be part of the fighting. As Jay-Z once said, “Get that dirt off your shoulder.” Most assuredly, Roman was playing this track on set throughout the production of this ad.

Embrace Roman Coppola, and embrace Nokia Windows phones. Credits after the jump.

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Grey Wins Gillette (Updated, with Grey Memo)

It looks like P&G made its announce ahead of the 1pm EST time that we were hearing about today, as Grey indeed has won the Gillette business, thus ending a review that lasted seven months (judging by the tips box, P&G made the announce as early as 11am today). We were told by those in the know that staffers were on “pins and needles” for the last few days–for obvious reasons–though as far as we know, Grey was tipped to win Gillette as of last week.

Of course, the agency folks can now breathe a sigh of relief and pop open the champagne as their agency’s officially picked up global ad duties for the men’s shaving/grooming brand (hell, we still swear by our Mach 3), which were previously handled by BBDO (the agency’s relationship with Gillette dates back half-a-century). The latter agency along with Saatchi & Saatchi were reported to have been the other finalists in the review.

Update: And as expected, our sources have sent us an internal memo from Grey regarding the Gillette win. After the jump, you can read the agency chairman/CEO Jim Heekin‘s note to staff, who from what we’re hearing will be partying it up tonight:

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FYI, New York Festivals Has 40 Tix to Give Away for This Week’s ‘New York Show’

The folks at New York Festivals are putting on their annual “New York Show” beginning this Wednesday, May 1st at the New York Public Library (video from last year’s event above). Seeing as they sponsored our January AgencySpy party and all, we’re sending back a little lunchtime love and letting you know that the NYF currently has 40 tickets up for grabs for the two-day creative-focused event, which will include speakers such as Havas Worldwide CCO Jason Peterson, Saatchi & Saatchi worldwide digital CD Tom Eslinger and David Rolfe, head of integrated production at BBDO. If a bevy of creative speaking sessions as well as cocktail events, an Awards gala and other activities tickle your fancy, you can register here for a free ticket. Make sure to fill out all the fields and use the code 8888 to have at ‘em.

Boards of Canada Unravels Another Piece of New Album Mystery (Updated)

The veteran electronic music twosome from Scotland has been getting very Easter-eggy with the recent publicity for their upcoming album, which may be titled Cosecha. There are sequences of numbers and vague video clips that may have been shot on the Zapruder family camera, and the latest clip above premiered last night on Cartoon Network. But what does it all mean exactly? I’m not sure, but it may have to do with Thomas Pynchon and subliminal messaging.

There is no scheduled date for the album release, and some people aren’t even sure there will be an album. But there is a very, very hazy viral campaign for Boards of Canada that is getting fans hot and bothered and has provoked bloggers to plunge down the rabbit hole and delve into its meaning. So, let’s just assume there will be more puzzle pieces and snippets of new music in the near future.

Update: Well, mystery solved as Pitchfork reveals that there is indeed a new BoC album and it’s called Tomorrow’s Harvest.

Draftfcb, R/GA Among 2013 Facebook Studio Award Winners

Today, the social network has unveiled the winners of its second annual Facebook Studio Awards, which honors the ad industry and its various socially inclined campaigns from the last year. Among those making the grade this year, as chosen by a jury that included familiar names from the biz such as Colleen DeCourcy, Nick Law, Jeff Benjamin, Tor Myhren and Rob Reilly, are Draftfcb and 360i, which earned the top Blue Award for their “Daily Twist” work for Oreo. Other winners include R/GA, which made the list twice, once for Nike work and the other for the intriguing “One Copy Song”Facebook app the agency developed for Swedish rapper, Adam Tensta, a year ago (it’s also up for a Webby this year).

Grey NY AD Launches #AdDesk Instagram Aggregator

It’s safe to say that this isn’t the usual type of industry-related Tumblr we’ve covered in recent years, but how can you say no to what looks like a bizarre Jeff Goldblum calendar? This Instagram shot is one of many that are housed within the growing Tumblr site, #AdDesk, a little side project that was recently launched by Ronney Chong, an art director who’s spent the last 18 months at Grey New York.

It appears that the Toronto native’s curiosity got the best of him as of late as #AdDesk, as you can probably deduce, aggregates Instagrams of all the tchotchkes, trinkets and odds and sods items one might find on advertising work desks (you can of course contribute your own shots). While Goldblum’s shot boggles the mind, we’re more interested in how someone obtained those giant Golden Girls heads. How do we get those?

Monday Morning Stir

-Julie Atherton, who recently served at WPP as worldwide digital director on Team Colgate, has joined up with SapientNitro to serve as VP of strategy for the New York office.

-ZenithOptimedia has slightly downgraded its 2013 global ad spend growth forecast from 4.1 percent to 3.9 percent. The Publicis Groupe-owned agency also expects global ad spend to grow 5.6 percent in 2015. link

-Music video/digital production company Wanda London has announced a merger with OneSix7 Productions and its EP, Abi Hodson, who will now lead up the U.K. operation. link

-Minneapolis-based Olson, which picked up Midwest AOR duties for Whole Foods last summer, takes us to a “happy place” in a new regional spot for the supermarket chain (above).

-RAPP has hired Lesley McDonald, who most recently helped launch integrated campaigns for SeaWorld while at Draftfcb, as SVP/group account director.

Team One Taps into the Unknown for ‘The Bureau: XCOM Declassified’ Trailer

I must admit that I’m not the avid videogamer I once was. I hung up my gaming cleats in my late teens (about five years ago) and have watched the new releases from afar, flexing my knuckles, trying to avoid a destiny of Carpal tunnel syndrome. Usually, videogame ads all look the same and sport some generic 9/10 rating. But occasionally, a commercial will stand out and make wonder whether I should play again. For those of us who are worried about falling off the wagon, a compelling game ad can be both exciting and scary.

The Bureau: XCOM Declassified trailer – created by Team One, which also handles Lexus of course – may be vague, but it is certainly not generic. The three-minute spot sells tone in a cinematic style, and according to Team One, contains 20 Easter eggs for future customers. The game is set in the Cold War and re-imagines a doomsday Cold War where aliens invade instead of Russians. You then have the fearless protagonist who will stop at no costs to complete his mission. The game will be out August 20, and the creators have promised more mysterious pieces of ad content leading up to the release date.

Credits after the jump.

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Y&R NY Officially Bounces from Madison Avenue

Well, WPP-owned Y&R New York has stuck to its guns and as noted back at the end of 2011, the agency is officially making its move to Columbus Circle on Monday, thus saying goodbye to Madison Ave, where it’s resided for the last 87 (!) years.

The agency’s global CEO David Sable (who you see above christening Y&R Way) has this to say in a statement: “This is a historic day. But Madison Avenue is a state of mind, not a state of place. Today, the Northeast corner of 40th street and Madison Avenue is Young & Rubicam Way. And the 285 Marquee is coming with us and will adorn the café in our new space. Since 1926, we have been definers of the best of the innovation of Madison Avenue – creative leaders, business shapers, inventors, innovators. We look forward to continuing that innovative, entrepreneurial spirit by creating Madison Avenue West in a new state-of-the art work environment that has been designed to accommodate who we are and how we work in the epicenter of New York City, the greatest media town in the world.”

As mentioned previously, the Y&R space at 3 Columbus Circle will not only occupy said agency, but WPP siblings including Wunderman, VML, Blast Radius, BrandBuzz, Bravo, Kang & Lee, KBM Group and ZAAZ.


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