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Archives: June 2013

Friday Odds and Ends

-W+K Portland, Nike Basketball and Kevin Durant tell us why “Summer Is Serious” (above, credits after the jump).

-Speaking of Nike and basketball, the corporate giant continues its expansion of Converse stores, this time in San Francisco. link

-And finally, guess which brand topped the “Nitrogram 50″ list. link; link

-Google-owned Motorola Mobility has unveiled its new logo. link

-Facebook is beginning to pull ads containing with violent, graphic or sexual content.” link; link

-WPP-owned MediaCom USA has welcomed Starcom alum Jose Bello as managing partner, head of multicultural as well as former Clear Channel exec Khartoon Ohan as its new managing director/chief growth officer. link

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BBDO Digital Planning Director Douma Heads to Publicis

After spending the last four-plus years at BBDO/Proximity, where he served as SVP/group planning director on Gillette, Emirates and Campbell’s, Collin Douma has moved on to fellow NYC-based agency, Publicis Kaplan Thaler. Sources familiar with BBDO confirm Douma’s departure, but PKT has yet to provide some clarification on the matter.

The now-ex-BBDO staffer worked primarily out of BBDO sibling, Proximity, working first at the agency’s Toronto office and then its NYC hub. Prior to BBDO, Douma has worked at the likes of Ford, Hill & Knowlton and MacLaren McCann. From what it appears, Douma is now leading global brand strategy for P&G’s oral care line including Crest, Scope and Oral-B.

Advertising Jobs: Mirrorball, 87AM, Grey Activation + PR

This week, Mirrorball is hiring an editorial director, while 87AM needs a digital account director. Grey Activation + PR is seeking an account supervisor, and Gravity Media is on the hunt for a senior media planner/buyer. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Op-Ed: DDB Cali’s New CCO Jason Elm ‘Goes Unplugged’ at Cannes

It’s been a few days since Cannes closed the books on its 2013 clusterfuck, but what the hell. Fresh off of taking the creative helm at DDB California, Deutsch L.A. alum Jason Elm gives us his observations from the event, in which he discusses going 24 hours without iPhone on purpose. Take it away, sir.

Every year, my iPhone becomes an increasingly critical part of my Cannes experience. A few years ago, I’d use it to reach people and take photos, but now it’s almost never in my pocket: I’m using it to Google things I find interesting, taking notes or voice memos, tweeting, using the Cannes app to capture the work and schedule my day, reviewing office emails, texting my friends over here and using six different social media apps to keep tabs on people nine time zones away in California.

It’s now a persistent input/output extension of my brain while I take in the festival and its surroundings. But, is it enhancing my experience or getting in the way of it?

This year, I found out by negotiating the hustle and bustle of the Festival without my iPhone for an entire day: from the time I woke up to the time I went to bed, I wouldn’t so much as touch the phone. When I told people I’d be doing this, most of them looked at me like I was insane. But, it was actually a big eye-opener to just how constantly I use my phone (sorry, “connected mobile device.” But, I’ll simply call it a phone because, well, that’s what we say. )

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Most Popular Stories on AgencySpy from the Last 7 Days

David Shane Writes a Sweet ‘Ghost Story’ for Nerve Dating

Dating–especially online–is nerve-wracking, funny, and requires the bravery of a preteen on a diving team (take a deep breath and pray your bottoms don’t fall off). Dating sites’ advertisements generally don’t help the cause. Match.com and eHarmony spots look like weight loss commercials, and How About We… goes for the student film aesthetic. In contrast, Nerve Dating’s “Ghost Story” is an authentic piece not only about starting a new relationship, but about moving on (which we’re all doing/hoping for every time we do this dating thing).

“Ghost Story” is directed by Emmy award-winning David Shane, the man behind Bud Light’s funny “Swear Jar” and Land Rover’s “Pathological Liar.” It features actors with charming, soft British accents. The heartwarming angle is a surprising move for Nerve, a site infamous for its explicit sex essays before Vice took over. It’s artfully done and helps carve them a unique space in the overdone online dating realm, not for people with dead boyfriends, but for those who need to come alive.

Alma DDB is On the Hunt for New Creative Leads

The DDB network’s Miami-based Hispanic-focused unit Alma has confirmed that two of its creative leaders, Diego Yurkievich and Hernan Cerdeiro, who just picked up a couple of Silver Lions last week at Cannes for their work on Glad, have left to pursue other interests. In a statement, Alma president/chief creative officer Luis Miguel Messianu tells us, “We enjoyed working with both Hernan and Diego and wish them the best in their future endeavors. We are looking for creative leadership that aligns more closely with our culture.” As mentioned above, Alma the search is underway for new creative leads at the agency.

The Argentinean natives had been with Alma DDB for three years give of take, Yurkievich (pictured) joining up as SVP/ECD after serving in the same role at GlobalHue New York. During his career, the senior creative has also worked at the likes of W+K and the Cali branch of the Miami Ad School. Cerdeiro, meanwhile, held a VP/creative director position at Alma after working at the likes of Y&R and McCann’s Buenos Aires offices. Trying to put some positive spin on the departures, Messianu adds,  ”We attract top talent and work to get the absolute best results for our clients. Over the years, many of our alumni have taken what they’ve learned into the marketplace, and raised the bar across the industry.”

Friday Morning Stir

-Booz & Company’s Booz Digital unit has formed an alliance with global branding agency, Leagas Delaney. link

-London-based branding/design agency Handsome has opened up shop in Toronto. The new branch will be led by hometown native and group account director, Kristin Germain.

-Grand opening, grand closing for Chick-Fil-A president Dan Cathy‘s Twitter reaction to the Supreme Court’s decision on gay marriage. link

-The 4A’s has formed a new Data Advisory Council that includes folks from VivaKi, Xaxis, Klout and Pandora. link

-Web analytics firm Topsy shows us how much Instagram video feature has affected Twitter’s Vine. link

-And so, it continues with Paula Deen as Target is now phasing out her cookware line. link

 

Publicis Kaplan Thaler Makes Some Cuts

We’ve received confirmation that the New York-based operation that is now known as Publicis Kaplan Thaler has had to let go of some staff this week. Here’s a quick statement from the agency: “”As our industry continues to transform and our clients’ needs evolve, restructuring is sometimes necessary to position ourselves at the forefront of these changes, and to invest in the long-term growth of our people and agency. We have consolidated some internal resources to strengthen our operating efficiencies. These changes affect less than 2% of the staff.”

Sources familiar with the matter add that Publicis Kaplan Thaler, which works with clients ranging from L’Oreal Paris to Pfizer to P&G, currently houses approximately 700 staffers. So, if our math is accurate, that equals around 14 people that were affected–though now word yet on specific departments involved.

Thursday Odds and Ends

-Are the agencies themselves to blame for the “job-hopping epidemic?” link

-Conversation founder and The Pitch alum Frank O’Brien has a few words of advice for this season’s crop on the AMC show. link

-Seems like someone in L.A. (maybe not Kobe, but who knows) really wants Dwight Howard to stay with the Lakers according to these outdoors billboards in the city (one above). link

-George Zimmer fires back at his old company, Men’s Wearhouse. link

-Don’t worry, Canada, Kickstarter will be ready for you this summer. link

-Raleigh, NC-based agency Howard Merrell & Partners was named AOR for agricultural biotech company, BioResource International.

-U.K. agency Space has created a promotional microsite for Lufthansa. link

-WPP/GroupM audience-buying unit Xaxis has promoted Paul Dolan to the newly created position of SVP/global business development.

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