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Archives: August 2013

Mustache and Pim de Koel Claim ‘Everything Hip…is from Holland’

As the first installment in Mustache’s “The Original Cool” campaign, “Holland. The Original Cool” approaches one million views on YouTube, the agency rolls out its followup, “Everything Hip…is from Holland!” (along with a newly launched Tumblr).

The spot, also featuring Pim de Koel, explicitly targets hipsters, in a way that is occasionally cringe-worthy. “Everything Hip…Is From Holland” highlights Amsterdam’s trendsetting love of bicycles and townhouses, along with its wealth of “Quirky Hipster Stuff,” like old hats, fancy restaurants, boats and organic markets. Perhaps the ad would be more effective without the hipster pandering and textual interruptions; the video is well put together, and images of Amsterdam really do a pretty good job at advertising on their own. Besides, do you really need to entice hipsters to visit a place with endless bicycles, legalized prostitution and cannabis cafes? 

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!

RPA and Honda Tap Neil Patrick Harris and Rainn Wilson to Promote the Honda Odyssey

RPA’s new campaign for the Honda Odyssey launches next week, featuring the voice-acting talents of Neil Patrick Harris and Rainn Wilson. The spots all revolve around the Odyssey’s new built-in vacuum cleaner, the kind of car feature that seems so obvious you have to wonder why it hasn’t been done before.

The spots feature various talking debris — discarded toys and snacks– talking about how great the Odyssey is, only to be swept up by the built-in vacuum cleaner. This begs the question: are these anthropomorphized bits of detritus harmed or killed by the Honda Odyssey’s vacuum cleaner? The moral implications of vacuuming up sentient garbage are not broached by the two 30 second and one 15 second spots.

Honda’s campaign doesn’t end with the morally ambiguous commercials, however. The campaign will be spread through online video, homepage takeovers, gaming, mobile, location-based targeting and print, in addition to the network and cable TV spots. Honda has also aligned with Fox to feature the Odyssey, along with other Honda models, on “The X Factor,” starting with the season premiere on Septemer 9th. So basically Honda and RPA are going all out with their campaign to promote the Odyssey. Prepare for the barrage of Odyssey marketing everywhere, complete with the new tagline “Start Something Special.”

Nissan Knows You Love Watching Heisman Winners Living Together, Gives You More of That for Third Year in a Row

For the third year in a row, Nissan is helping college football-obsessed viewers imagine what it would be like if Heisman Trophy Winners all lived in the same house for some reason.

Why would these former star college athletes live in the same house? Is it because traditionally, Heisman Trophy winners go on the middling (or worse) NFL careers that, in the best case scenario, are ignored when ESPN College Gameday offers them a job as a special correspondent? Or is it just because the “imagine the conflicts that would arise if X kind of people were forced to live together” formula still tantalizes us two decades after the  Real World debuted. TV viewers love reality show parodies, after all.

Anyway, starring in the first spot for this year’s run are former Baylor Bear and current Redskins QB Robert Griffin III teaming up with former Oklahoma Sooner and current Rams QB Sam Bradford to portray themselves as two young cool kids who race around in expensive cars and blast hip-hop. Of course, the idea that Bradford is cool in any way, or imagining him routinely participateingin this sort of activity may be the funniest aspect of this commercial. Sorry, Sam, but you’re like the Billy Joel of the NFL—beloved, respected and skilled, but not exactly “cool.”

Starring as the aging veterans are Oklahoma State Cowboy, Barry Sanders, joined by former Michigan Wolverine and current ESPN NCAA football anchor Desmond Howard, who in tandem remind us how far away the late ’80s/early ’90s seem now. Those were the days, huh? Finally, playing the even older guys are the legendary former Texas Longhorn Earl Campbell and Pittsburgh Panther Tony Dorsett, both new to the campaign this year. The campaign, which will feature a traveling Heisman House that will visit college campuses throughout the country, will run through the rest of the NCAA season. Also, Ron Dayne will be in one of these episodes, which I must mention as a Wisconsin Badger fan.

Advertising Jobs: Scratch, Mullen, Bayard Advertising

This week, Scratch is hiring a director of trends and insights, while Mullen is seeking an account executive. Bayard Advertising needs a senior designer, and Single Source is on the hunt for an account executive. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Op-Ed: Let’s Play Stakeholder Roulette

After a month’s absence, Simon Mathews, currently chief strategy officer at West Coast shop, Extractable, who’s also worked on the strategy side at the likes of Isobar and Molecular during his career, has returned. As per usual, it’s best he explain his latest opus. Take it away, sir.

I do a lot of stakeholder interviews. That is the first part of almost any engagement when we are learning about a client’s business and digital challenges and trying to delve into how digital may be able to drive new opportunities for them.

I keep a log of every stakeholder I’ve ever interviewed. This week with our new solar energy client the stakeholder interview counter ticked over 1,200.  Yes, I’ve interviewed 1,200 people across hundreds of companies and dozens of sectors and the sessions have ranged from incredibly helpful to accusatory, “why are you asking me this”, and pretty much everything in-between.

Besides memorizing every piece of conference call hold music ever, some useful repeating patterns have emerged across my sample set of stakeholders. So, here is my personal guide to some of the major ‘types’ of stakeholder we see across businesses and more importantly, how to get the best from them, to help drive the project forward.

Yes, it’s stakeholder roulette time!

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Soccer Rules Qatar Airways in ‘The Land of FCB’

What if an entire country was built around the theme of a sports team? Every wall, building, and inch of space would be swathed in team colors and logos. While some European cities may resemble this set up (as does Green Bay, Wisconsin), there’s nothing as extreme as the land of FC Barcelona, a fictional place created by 180 Amsterdam that brings together one of the best soccer teams in the world with its sponsor, Qatar Airways, for a light-hearted spot.

Everything seems rather cheery in the land of FCB. I’m not sure of crime rates, prison systems, recidivism,  or income inequality, but I do know that Lionel Messi teaches soccer performing arts. Pique works at an airport. And Carles Puyol walks around with his long locks waiting to head falling potted plants. Even if the ad is a little corny, there are a few smart, subtle easter eggs, like streets named Tiki and Taka. Although, I imagine the quick movements on those roads makes for some queasy driving.

Credits after the jump.

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American Standard, Carmichael Lynch Want to Celebrate the Great Indoors

American Standard and Carmichael Lynch celebrate the indoors with their latest campaign. The TV spot “Movie Marathons,” directed by Albert Kodagolian, opens with a young woman dressing up as a vintage scream queen, seemingly in preparation for a night out. But it’s soon revealed that she’s “attending” a sci-fi movie marathon with her boyfriend and cat. The spot tries perhaps a little too hard to be cool, but one thing it definitely does well is cash in on people’s love of cats dressed up as stuff. I won’t give it away, but it’s particularly adorable.  Read more

Elm Out at DDB Cali After Two Months at the Helm

Well, we didn’t see this coming but sources familiar with the matter confirm that after just a summer at the helm of the creative department at DDB California, Jason Elm and the agency have “mutually agreed” to part ways. Elm joined DDB Cali (consisting of L.A. and San Francisco) as chief creative officer in early June, taking over for Lisa Bennett, who stepped down from her post but was eventually appointed as EVP/creative for DDB North America.

Prior to DDB, as you may know, Elm spent 15 years at Deutsch LA, where he last served EVP/group creative director on Diamond Foods and PlayStation. We’ve been told be sources that DDB is planning to fill the position.

Publicis Kaplan Thaler, CSO Holden Part Ways

Sources familiar with the matter confirm that Jeremy Holden, who’s served as chief strategy officer for the East region at Publicis Kaplan Thaler for nearly two years, is leaving to start his own consultancy business in North Carolina (which he’s done prior to PKT), where he lives. During his time at PKT, Holden worked out of the Raleigh-Durham office, handling duties including brand/digital/social strategy, engagement planning, CRM and analytics for clients ranging from P&G to Citi to Nestle.

Along with Publicis Kaplan Thaler, Holden, a 20-plus year ad vet who’s also a published author, worked for decade on the account planning side at McKinney. No word on immediate plans to replace.

Farmers, RPA Present Dick Fowler, Dispenser of Golf Course Justice

A new series of online videos from Farmers Insurance and RPA (who also handle Honda) highlights the insurance company’s partnership with PGA golfer, Rickie Fowler. But instead of just having Fowler appear as himself, they transform him into Dick Fowler, P.I., dispenser of golf course justice. The series is an obvious homage to the 70s, with the full mustache, and the kind of jerks you’ll meet on the golf course.

In the first video, “Backswing Sting,” Fowler deals with a problem everyone has faced, whether on or off the course: the loud cell phone talker. Fowler deals with the loud talker in somewhat predictable fashion, but there is a nonsensical explosion you probably didn’t see coming.

In the follow up, “Divot Dummy,” Fowler deals with a problem more specific to the golf course: a golfer who doesn’t replace his divot. This is perhaps the more amusing of the two, with Dick Fowler forcing the “divot dummy” to eat his divot, served on a silver platter. This new, lighthearted series from Farmers is a welcome departure from the tiresome “University of Farmers” campaign.

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