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DDB New Zealand to Bring Down King Joffrey for SKY TV

Bring Down The KingTo stoke viewers’ (already feverish) anticipation for season 4 of international hit Game of Thrones, DDB New Zealand has crafted a unique social media/experiential event for SKY Television’s premium entertainment channel SoHo, entitled “Bring Down The King.”

With help from production company Finch, DDB has erected a seven meter statue of the show’s much hated King Joffrey in Aotea Square, one of the largest public squares in Auckland. A rope is positioned around the statue’s neck, attached to a winch, and fans are challenged to topple the statue using the hashtag #bringdowntheking on Twitter. For every tweet using the hashtag, the statue will be one step closer to toppling, but it will take one million such tweets to bring down Joffrey.

Game of Thrones is a worldwide phenomenon and King Joffrey is quite possibly the most hated fictional television character of all time,” explained SKY’s director of programming, Travis Dunbar. “It’s exciting to give fans an opportunity they are dying for; to assist in the demise of the King of the Iron Throne.”

DDB executive creative director Shane Bradnick was equally enthused, saying, “It’s great to be working with clients that want to create ideas that bring the fictional, digital and real worlds together. Let’s bring the bastard down!”

You can keep up with the campaign at bringdowntheking.com. Stick around for credits after the jump.

Credits:

Agency: DDB Group New Zealand
Client: SKY Television

SKY Television:
Marketing Director: Mike Watson
Product Marketing Manager: Amber Cooke

DDB Group New Zealand:
Executive Creative Director: Shane Bradnick
Creative Director: Chris Schofield
Digital Creative Director: Haydn Kerr
Art Director: Adam Thompson
Copywriter: Rory McKechnie
Senior Account Director: James Blair
Account Manager: Georgia Newton
Agency Producer: Tania Jeram
Executive Producer: Judy Thompson
Digital Business Director: Paul Pritchard
Digital Executive Producer: Liz Knox
Lead Digital Designer: Sam Schrey
Senior Technologist: Cameron Crosby

Film Company (production) – Finch
Executive Producer: Rob Galluzzo
Executive Producer: Michael Hilliard
TV Producer: Camilla Dehnert
Camera Operator: Sam Britten
Production Designer: Bruce Everard
Prop maker: Phil Gregory
Construction Manager: Grant Bailey
CNC Machining: Styrotech Limited
3D character modeling : Michael Ulloa
Engineer: Nick Barnfield

Live Streaming: Slip Stream
Managing Director: Aaron Crabb

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