Don’t worry, tipsters who seemed to be panicked and inquired through the box with multiple exclamation points, Tribal DDB is still very much aligned with DDB–though the DDB part has now been eliminated from the former’s name. Now, as you can see in the logo, it’s now Tribal Worldwide. We’ve been told by sources that the name was changed last Friday to “clarify Tribal’s role and positioning” within the DDB Worldwide network. We’ve been told that work for clients including McDonald’s and KLM will not be affected as a result.
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Starting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!