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Deutsch L.A. Quickly Finds Richmond’s Replacement

Well, that didn’t take long (though we’re assuming it probably did, technically speaking). Less than a week after we reported that Deutsch L.A. parted ways with director of digital production, Derek Richmond, the agency has quickly found his replacement in Pam Scheideler, who has spent the last 18 months as head of production and operations at Google Creative Lab.

Prior to joining up with GCL, Scheideler, as some of you may recall, served in a similar role for approximately the same amount of time as a director of digital production at JWT New York (she was eventually replaced by Suzanne Molinaro, who subsequently split for Deutsch NY after spending less than a year in the role). During her career, Scheideler also spent three years at CP+B, where she last served as VP/executive integrated producer, working with clients including Coke Zero, Microsoft, Burger King and was part of the team that picked up Titanium Lion in 2010 for the Best Buy “Twelpforce” effort.

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