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DFCB Chi’s HR Team Comes Up with its Own Version of ‘Cash Cab’

Considering the concept of the clip and sensitivity of things at present, we’re relieved this was not actually entered into Draftfcb Chicago’s all-agency “ideas” competition that, as some of you may know, has included a pony in the past. But this knockoff of Cash Cab, which was actually shot last fall and was shown at the agency’s recent Town Hall meeting, features staffers who rode DFCB Chi’s right elevator one Friday morning being confronted by a game-show host who looks like the stand-in for Gabe Kaplan on Welcome Back, Kotter. Like the aforementioned Discovery Channel show, questions were asked, money was at stake and as you can see, figuring out what AOR stands for isn’t easy.

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Copywriting: Creative Ad Writing

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