If you know a runner or are one yourself, you know that plodding on a path day after day requires a reason. Some take the pain to lose weight, while others are addicted to the runner’s high. Running can be the foundation of a community or the motivation for recovery. In Dick’s Sporting Goods’ latest campaign created by Greenpoint Pictures and Anomaly NY, 13 runners share their personal stories. Starting on March 7th, one video has been released every week. Beneath each story, viewers can click to buy gear or share their own story via the #RunFor Facebook campaign.
For an organization that seems like your bludgeoning American sports store next door, Dick’s appeals to a wider audience with this series of sensitive portraits. We’re all athletes to some degree, and running is an activity we have in common, whether we hobbled along in middle school gym or undertook a couple marathons. In Week 12’s video, cancer survivor Meggan Janota says what should be the sub-tagline of this campaign: “You run by yourself, but you’re not alone.” By capturing this community, Dick’s Sporting Goods inspires and drives.
Credits after the jump
Creative Agency: Anomaly New York
Ex. Creative Director/Partner: Mike Byrne
CD / Copywriter: Seth Jacobs
Art Director: Matt Walton
Copywriter: Johnny Dantonio
EP / Head of Production: Andrew Loevenguth
Producer: Katie Nickles
Head of Account Management: Damien Reid
Account Supervisor: Whit Bowers
Account Director: Ji You
Production Company: Greenpoint Pictures
Director: Jacob Lincoln
Director of Photography: Logan Roos
Sound Design: Josh Roos, Greenpoint Pictures
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