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Digitas Associate Art Director Runs a One-Stop Shop for All Your Creative Needs

Stephen Icardi, associate art director at Digitas, and writer Catherine Penfold-Waxman, have assembled the ultimate shopping destination for the ad world. Because nothing is buyable yet, you may find yourself salivating at the possibility of the David Ogilvy Magical Tagline Pipe, or Talent Nurturing Breasts. (“Who knows when your junior help will become your future boss, so start them off right with some sweet nurturing.”)

Creative Miscellaneous Materials LLC stocks something for everyone: an Acronym Polishing Kit for account managers, a Meeting Fodder Detector for hungry interns, and Work Party Unmemory Drops for the CD who drinks the pain away. My favorite is the “Make it Digital” Powder, which is funny because it already seems to exist, in the form clients who refuse to acknowledge the possibilities of online advertising.

This is a fun little piece of gentle in-joking, and I hope that Icardi plans on making actual fake products, because they’ll be perfect Christmas gifts. I would like the Criticism-filtering Head Gear, please, to deal with some of the more uncouth commenters out there.

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Copywriting: Creative Ad Writing

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