A week after its Sydney office posted an industry call-to-arms in an Aussie newspaper, Droga5 has announced that Sarah Thompson has been promoted from GM to president of the agency. Thompson joined Droga5 in 2008 from BBH, where she was head of account management.

With her move up the ladder, Thompson will allow creative chairman/agency namesake David Droga and CEO Andrew Essex to focus on other agency activities  including external opportunities, strategic partnerships and building transformative technologies. In a statement regarding Thompson, Essex says, “She has imposed her preternaturally calm but indisputable professionalism on this agency, and we are much better for it. It seemed long overdue to give her a title that actually meant something, and officially acknowledge her invaluable contribution.”