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Monday Apr 21, 2008

Do The Right Thing: Droga5, Tribal DDB And Two Creatives

bodygroom.jpg

Too bad that this 27-year old twosome are actually at the center of a media shit storm. You see, over at Creativity, January and Scott are being credited with work they didn't actually produce. The normally spot on journos at the mag must have been blind sided by the pair's wildly Uniqlo vibe. A snippet from the article:

"When Vernon (art) and Ginsberg (copy) arrived in New York in 2004, it was to join Tribal DDB, where they worked on the bawdy "Shave Everywhere" online campaign for Philips' manscaping appliance, the Bodygroom."

First of all, Vernon and Ginsberg never worked at Tribal DDB. That would be DDB people. Big difference. This typo might have been a journalistic oversight. Shit, we do that all the time, but as many like to point out, we're just a blog.

The duo won an Effie, while working at, yes, DDB for their wild posting campaign for the same brand, Bodygroom. They got some mojo for sure, but um...

"Shave Everywhere" was a much-lauded online campaign that took home a Gold Cyber Lion in Cannes and Pencils at The One Show and D&AD. Who wouldn't want to take a little credit for it or alternatively, let a journalist give them some shine? However, just because you did wild postings doesn't mean that you developed an entire online experience. Apparently, the pair sat in on one meeting where everyone got together to talk shop about the client. One meeting does not a website articulate, create or build. Steven Nesle (Tribal's ECD) and Brook Lundy (the copywriter on Shave Everywhere) have got to be fuming that credit for their idea is going every which way. This is a small navel gazing industry. Did you guys think no one would notice?

The rest of the article has Vernon and Ginsberg rattling off the reasons why they make a good team. One reason is that they don't take the business seriously. Maybe not, but seriously... You guys might want to write Creativity and get them to redact that whole paragraph there. It kind of looks like you're complicit. People are talking. Think of your future and that other people take their work and this business very seriously. Another reason they work well together is that they have the ability to call bullshit on one another. So, hey... when you guys read this article - who called bullshit on who?

Too often credit is not given where credit is due. You'd think that creatives would at least correct journalists when this kind of stuff happens. Hos before bros? No, no... how about do the right thing? Yeah. That works.




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