Steak ‘n Shakes still exist apparently (ed. This was our college late-night sanctuary), and Minneapolis-based Carmichael Lynch, which took over for KBS+ on the diner chain’s biz in late March, is here for a brand new campaign “Hunger Wisely.” What “Hunger Wisely” means is a bit vague, but, you know, kung-fu masters are wise and hungry people eat food, so why not?

While these ads, which were directed by Harold Einstein of Station Films, are a little nonsensical, they do bring up some important topics. For example, Steak ‘n Shake seems to be pretty cheap. The “shake” in Steak ‘n Shake stands for “milkshake,” as opposed to dancing while eating steak. Finally, Steak ‘n Shake offers hotdogs, one of the few fast food places (other than like Sonic or something) that does so maybe. In other words, you take away that weird kung-fu master stuff, and you’re left with a pretty effective brand awareness campaign. (Checks Google Maps). Too bad I’ll never go to one as there aren’t any in Chicago. Watch a one-minute long video of more kung-fu stuff, and another I embedded of some guy getting his head kicked off, after the jump.