Ladies be lovin’ handbags, amirite guys? I mean, what woman in America can’t totally relate to how absolutely insane this purse-coveting psychopath becomes upon seeing the item of her dreams?
To be honest, I only recently became aware that the target demographic of Venables Bell & Partners’ and prodco Arts and Sciences’ new spot for eBay, “Frenzy,” is actually all too real. My ladyfriend works for a luxury consignment store in Chicago, and I find it absolutely fascinating how closely her company is tied to eBay. In my uninformed mind, selling second-hand apparel online means finding the strengths (or surpluses) in your company’s inventory and writing Google Ads to move product. However, I’ve come to learn that a highly-rated eBay account is the best advertising for a company that sells high-end designer products. If the game is to sell a $40,000 python skin purse, eBay can actually make all the difference.
The new campaign from VB&P consists of two other TV spots. The second of which (above) finds parents indulging in their conspicuous consuming habits in order to ease the transition into new parenthood. Hey, if you can’t sleep at night, it might as well be the fault of a crying baby AND a brand new speaker system. Yes, these people are terrible. Credits and the third spot follow after the jump.
AGENCY- VENABLES BELL & PARTNERS
PAUL VENABLES/FOUNDER, ECD
TAVIA HOLMES/SR. ART DIRECTOR
JODY HORN/SR. COPYWRITER
MATT MILLER/ART DIRECTOR
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