This morning brings news of several promotions within the creative department of London-based FITCH–most significantly, the agency promoted Alasdair Lennox, creative director and frequent conference speaker, to the role of ECD.
In his new role, Lennox will direct creative direction for four studios and a team of international creative and design directors.
Lennox first joined the agency as a designer way back in 1998, advancing to the position of design director before ascending to his most recent role as CD for Europe and Russia.
According to the release, he has “solved complex commercial and strategic challenges” for clients including Adidas and Apple.
FITCH’s most recent campaign of note was a promotion for Adidas’ World Cup Identity.