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F/Nazca Saatchi & Saatchi Skol Beer Design: Drink, Decorate, Sit On It

As part of their Skol Design line, the international beer brand and F/Nazca Saatchi & Saatchi invited renowned furniture designer Pedro Useche to create an armchair out of Skol bottles. Useche said, “Turning an armchair into a desirable object is not only about showing aesthetic attributes but most of all, making people feel comfortable when they sit on it.” The Skol bottles can spin, creating a massage sensation for each lucky occupant.

The video that accompanies Skol Design is in entirely in Portuguese, but if the lines were in English I can guess they would include gems like, “Here’s your house, in which you store the things you love…until your monstrous girlfriend arrives!” Said flower-loving, mirror-toting creature proceeds to completely rearrange the man cave. But! Justice is restored by Skol Designs, whose bottle lamps and clocks give the GF the chic feel she wants while still satisfying man’s need for beer.

Apparently the villainous girlfriend trope does well with South American audiences, as sister agency Del Campo Saatchi & Saatchi have had success with this before. I’ll admit the Skol chair is cute, but I’d much rather see a couple making sweet love on the rolling bottles than a wide-eyed girlfriend horror story.

Credits after the jump

 

CREDITS

AGENCY: F/Nazca Saatchi & Saatchi

CLIENT: Ambev

PRODUCT: Skol Design

MEDIA: Design / Promoção

TITLE: Poltrona Skol Design

CREATIVE DIRECTOR: Fabio Fernandes | Eduardo Lima

COPYWRITER: Romero Cavalcanti | Eduardo Lima

ART DIRECTOR: Bruno Oppido

HEAD OF ART: João Linneu

FURNITURE DESIGNER: Pedro Useche

ACCOUNT SUPERVISOR: Marcello Penna | Carmen Rodriguez | Rafael Pontes

PLANNER: José Porto | Guilherme Pasculli | Rafael Paes

MEDIA TEAM: Lica Bueno | Sandro Cachiello | Cristina Omura |Renato Gabriel | Vivian Simões

GRAPHIC PRODUCTION: Jomar Farias

CLIENT APPROVAL: Jorge Mastroizzi | Pedro Earp | Fábio Baracho | Maria Fernanda Albuquerque

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