TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Following ‘Heart Friend’ Clip, Zoosk Appoints C+K as AOR

Notice we said C+K, not C-K to clarify and reiterate. Anyhow, yes, six months after launching a rather peculiar, pre-Valentine’s Day spot (above) for Zoosk, San Francisco-based Camp + King has been officially named agency of record (minus review) for the online/mobile dating site. As the parties involved and YouTube stats can attest to, Havas-supported C+K’s spot for Zoosk has racked up over 14 million views since its launch. Regarding Zoosk’s decision to continue in its relationship with Camp+King,  the brand’s president/co-founder Alex Mehr says, “Zoosk is a young, energetic brand with big plans. We felt that the team at Camp+King mirrored these qualities and are as excited as we are about building our brand in the US and globally.”

This marks the first agency of record relationship for six-year-old Zoosk, which has been working on a project basis up until now. C+K, which also works with Old Navy and Capital One, will debut digital video for its newest client come July. Check out a more recent clip if you so choose after the jump.


Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!