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Following ‘Heart Friend’ Clip, Zoosk Appoints C+K as AOR

Notice we said C+K, not C-K to clarify and reiterate. Anyhow, yes, six months after launching a rather peculiar, pre-Valentine’s Day spot (above) for Zoosk, San Francisco-based Camp + King has been officially named agency of record (minus review) for the online/mobile dating site. As the parties involved and YouTube stats can attest to, Havas-supported C+K’s spot for Zoosk has racked up over 14 million views since its launch. Regarding Zoosk’s decision to continue in its relationship with Camp+King,  the brand’s president/co-founder Alex Mehr says, “Zoosk is a young, energetic brand with big plans. We felt that the team at Camp+King mirrored these qualities and are as excited as we are about building our brand in the US and globally.”

This marks the first agency of record relationship for six-year-old Zoosk, which has been working on a project basis up until now. C+K, which also works with Old Navy and Capital One, will debut digital video for its newest client come July. Check out a more recent clip if you so choose after the jump.


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