TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

For Singapore’s National Day, Mentos Asks Finland to Play Fiancée

Last year, in honor of Singapore’s National Day, Mentos encouraged the country’s population to procreate. Apparently their campaign went a little too well, because this year’s National Day theme addresses Singapore’s overpopulation issue.

Mentos’ answer is to marry Finland, the most sparsely populated country in the European Union. No, it’s not anywhere close to Singapore. This can’t be a serious proposition, which then leaves me wondering why Mentos created a 4-minute long lyric video for it. Is it about spreading awareness of overpopulation? Is it just for fun? If the latter, Mentos did a decent job with their Lonely Island-esque lines (distinctly reminiscent of ‘Dick in a Box’) and adorable cartoon countries.

Maybe, like their last campaign, Mentos’ spot will do too well, and Finland will say yes. Next year’s campaign will address a decrease in the country’s GDP, as they pay for all those transcontinental flights.

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!